how to sell social media to your client or boss - twitter

Copyright (c) Danny Brown 2009

How to Sell Social Media to Your Client or Boss

Episode 1: Twitter


So you need to sell Twitter to your client or boss. You know its value but this is a new area for them. They’ve heard the horror stories of the Twitter backlashes…


They’re scared that if they go onto Twitter, the exact same will happen to them, so it’s

better to stay away altogether, right?


WRONG!


Sure, you could become the target of vitriol and customer complaints and abuse. But

this happens every day anyway – not every single one of your customers love you all

the time.


Sure, you could become the target of vitriol and customer complaints and abuse. But

this happens every day anyway – not every single one of your customers love you all

the time. Ever.


So instead of ignoring what’s going on around you, why not

encourage it?


(Okay, maybe not THAT much, but you get the picture…)


Imagine if you were the business that had its finger on

EVERY SINGLE PULSE of what your customer is

thinking. Your customers would love you, right?


Guess what? For some companies, this is already

happening…


And that’s the beauty of Twitter – it can be anything

you and your customers want or need it to be


The limitations of Twitter for your business is nothing more

than the limitations of your business ambitions


Okay, so it all sounds cool, but how do I actually use Twitter

for my needs?


First, make sure your customers are actually using

Twitter by carrying out a social audit. This will gauge the

scale of your involvement. Once you’re satisfied you

should be on Twitter, it’s time to go to work.


- If you have a call centre, enable your contact agents to have Twitter accounts and teach them how to monitor the feeds. Be pro-active at resolving issues, highlighting great experiences, offer special deals for Twitter followers, etc.



- Monitor the buzz around your industry and see what common complaints are arising; why; and be a thought leader at resolving.



- Monitor the buzz around your industry and see what common complaints are arising; why; and be a thought leader at resolving.

- Use Twitter as the portal for simple queries and contact the relevant teams on behalf of customer for in-depth queries, escalations and sales.


-Use Twitter as your direct mailer equivalent and offer special deals just for Twitter



- Encourage your sales guys to be listening to the conversation on your company and your competitors – there is always an opportunity just waiting for you



- Encourage your sales guys to be listening to the conversation on your company and your competitors – there is always an opportunity just waiting for you

- Your sales guys are “always on”, so if a customer has a question about a product, it can be answered there and then and lead to a quick sale that may not have happened otherwise


- Crowdsourcing via Twitter is one of the most effective ways to see if the market is ready for your new product



- Companies like IZEA offer sponsored tweets about your product or services




- You have instant feedback from your customers on how your new product is seen and can adjust your strategy accordingly




- You have instant feedback from your customers on how your new product is seen and can adjust your strategy accordingly

- Instant analytics and ROI which saves money and resources if something isn’t working


- Instead of using expensive recruitment agencies, ask for recommendations from Twitter for your new positions


-Instead of using expensive recruitment agencies, ask for recommendations from Twitter for your new positions

- See how a potential new employee carries themselves in their digital space to help decide if they’re the right fit for you




- Enable employees in different cities and countries to stay in touch easier and cross-promote your business




- Enable employees in different cities and countries to stay in touch easier and cross-promote your business

- If one of your clients is looking for someone, your contacts on Twitter could help, and this strengthens the relationship with your client


- Every expert knowledge base you’d ever want is on Twitter - take advantage



- Ask a question about your upcoming product and actually tailor to your audience (how many companies do this?)




- Monitor trending topics and how they might apply to your business and build future campaigns from them




- Monitor trending topics and how they might apply to your business and build future campaigns from them

- Discover the sentiment about your brand (and your competitors) and use to your advantage


These are just some examples of how Twitter can be used for your business or your client’s business. The

best of it is, you tailor to you and your customer’s needs.

And this stops a…


Still getting doubts? Just ask your boss or client three

things:


1. What offers more value than what your customer is

thinking?


2. What offers more value than answering, first time, concerns your customer

base may have?


3. Most importantly of all, what offers more value than answering these concerns before your

competitors do?


Customers like to talk. Businesses like customers. Twitter lets customers and businesses talk with each

other.


Customers like to talk. Businesses like customers. Twitter lets customers and businesses talk with each

other.

What are you waiting for?


How to Sell Social Media to Your Client or Boss

Episode 1: Twitter – The End

how to sell social media to your client or boss - twitter

Business

offer special

build future

expensive

highlighting

direct mailer

sell social

monitor trending

twitter lets