how to run a facebook contest for free

04/11/2023 www.shoptosurprise.com facebook.com/ShoptoSurprise

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Facebook Contest

By - Amanjot MalhotraCo-Founder Shoptosurprise.com

www.shoptosurprise.com

Run a facebook Contest for free and generate a fantastic response.

Run

Promote

Analyze


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Introduction

Shoptosurprise.com is a Gifting website that loves bringing smiles to people`s faces. We try to accomplish that by continuously providing a unique and amazing range of gifting products and services.

www.shoptosurprise.com


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Purpose

• Engage your Customers and relate to them at a more personal Level .

• Get to know your companies Facebook Page Crowd Better

• Connect with your company followers and users at a more personal level .

• User created content helps us understand the keywords and interest patterns to help us understand your users and followers better.


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StructureHow we did it?

• The contest was for all our guests on our company Facebook page . They were to share one of the most amazing gifting experience from their life and then invite their respective friends to share that experience with the world

• The winners were decided on 3 Parameters:

Content – The quality of the experience shared with us Popularity – No Of Likes and Shares their experience gained from the

public. Duration – The time period of the Involvement of the Guest with their

posts and the contest .

• This Popularity was measured by the likes, shares and the comments received by that particular experience.


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PromotionEmail Forums

Newsletters Content Directories

Blogger Outreach Social Media

Blog Post Press Release

#NOTE: All the promotion mediums mentioned above are absolutely free.


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Facebook Cover PictureThe cover picture should be attractive and descriptive at the same time


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Details

• Operating Period: 11/11/2013 to 30/11/2013• Comparison period: 22/10/2013 to 10/11/2013

• Parameters:

1. Website Visits2. Likes, Shares and Comments3. Total Reach4. Net Likes5. People talking About


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Website Visits

Before / During


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Likes, Shares and Comments

Before


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During


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After


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Total Reach

Before


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Total Reach

During


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Total Reach

After


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Net Likes

Before


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Net Likes

During


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Net Likes

After


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AnalyticsSr No. Parameter(Daily) Before(Avg.) During(Avg.) After(Avg.)

1 New Likes 2.4 5.55 2.2

2 Unlikes 0.35 1.25 0.5

3 Engaged users 32.6 49 33.7

4 Reach 587.5 852 513.1

5 People talking About 16.95 25 16


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Remarks

• Use more user friendly text and images with bright colors.

• Posts with quality content are more effective than the number of posts per day.

• Number of posts per day should not exceed 4-5 per day. This results in more Unlikes than likes on your page.


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Learning from the Contest

• Connect the contest to you website, this generates more traffic to your website.

• Use short and simple E mails to your users.• Incorporate the contest as a story into your

newsletter which will allow you to effectively seed the contest to your entire user base.

• Use Press Release services to share the details of your contest.


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Thank You

how to run a facebook contest for free

Social Media

facebook cover picture

company facebook page

companies facebook page

gifting website

website visits

amazing gifting experience

number of posts

particular experience