how to rock the perfect linkedin profile

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Hello, I’m Matt Henshaw I launched a successful career comeback

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Page 1: How to Rock the Perfect LinkedIn Profile

Hello, I’m Matt HenshawI launched a successful career comeback

Page 2: How to Rock the Perfect LinkedIn Profile

Whatever you want to doI’ve got some advice that will help get you there.

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Here’s my story

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This was my band CENSOREDIt all started as a bit of teenage fun.

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A local gig here and there, A few lads from Nottingham, messing about.

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SOMEHOWwe landed ourselves a record deal.

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Less than a year on we were in the NME and playing Reading and Leeds.I couldn’t believe it

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I didn’t even have time to collect my A-Level resultsPRETTY rock n’ roll EH?

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We were supporting our heroeslike Ocean Colour Scene and Supergrass

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I never really thought about the future. Don’t get me wrong, I was passionate

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But I was having a great time making music. I thought we were SET for LIFE

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Anyway it was 2008. BBC Radio 1 were set to play our latest track.WHAT COULD POSSIBILY GO WRONG?

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Then…it slowly started to unravel

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We organised a completely CRAZY line-up of back-back gigs.

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Without any real guidance, we’d spread ourselves too thin.

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St. Georges Day 2009…It finally caught up with me.

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We were playing to a sold out crowd. I only lasted 3 SONGS I was burnt out.

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We had to break for about 2 months.We cancelled all of our festivals.

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We’d suddenly lost our momentum….we had to CALL IT A DAY

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I was in touching distance of my dream career.SUDDENLY it was gone.

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I took some time off. I remember my Mum asking me…“WHAT DO YOU WANT FROM LIFE?”

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In truth…I really just wanted to learn again.

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I decided to go to university I did an MRes in Film and Television

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I wasn’t going out that much, more gardening, staying in and drinking tea. Not so ROCK n’ ROLL

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I felt older and mature for the first time ever. It was a chance to get on with life.

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I found a job as a COMPUTER SCIENCE SUSTAINABILITY RESEARCH ASSISTANTTry saying that with a mouthful

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But something was missingI couldn’t put my finger on it

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Then in 2012 I went to watch some gigs. Watching people on stage…

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Something clicked inside me….I’M ONE OF THESE PEOPLEI’m a Musician

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I realised the job I was doing wasn’t my dream

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After so many years away, music was calling my name again…

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WAIT…It hadn’t exactly gone to plan last time

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This time it was differentI’D GROWN UP.

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My first experience had awakened me to see things in a whole new way.

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The musical landscaped had changed a lot since 2008

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So many social networks, promotional tools…I had to be SMARTER this time.

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Think matt, THINK.

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I remembered LinkedIn from training sessions I had done at work…

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I logged back onTHOUGHTIf this works for office stuff, why can’t it work for music?

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I checked out other people’s profiles and then used the interactive guide to update my own one. type type type type

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I realised how easy it was to tailor it to music to showcase my skills.

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I wanted to get across my passion and most of all…my personality

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Funnily enough most of my endorsements were already for signing and songwriting.

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When I updated my profile more and more endorsements started coming in from people I already knew. It was a massive CONFIDENCE BOOST

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Keeping my profile UP TO DATE was a sure-fire way of making sure people took me seriously and saw me as a professional. Not just another lad with a guitar.

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I did a search Amazingly I found loads of relevant people…JOURNALISTS AGENTS PR MARKETING

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Then one day I got the message…you’ve got a new connection

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That one connection opened up a whole new range of peopleTriggered a fresh network of possibilities.

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What was most amazing was that instead of sending out speculative messages to find opportunities…

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suddenly, opportunities were coming to me!My profile was like a MAGNET and all because I’d added a bit more detail.

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Just adding a bit more about yourself in the summary and adding a profile picture makes it much easier for people to find you.

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It turns out if you have a complete profile, you’re 40 times more likely to receive opportunities.

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And it meant people contacted me with relevant and meaningful jobs in mind…

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…Be it a gig or festival or just helping put stuff together in the recording studio.

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IT’S WORKING!

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SUDDENLY I’ve got a gig coming up at the Roundhouse Camden and a slot at the Elevator Music Festival…

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Its my very own ‘COMEBACK’ tour if you likeall off my own back.

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At which point, you’re probably thinking…

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“Good for him” But you might not want to be a musciain...

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…That’s not really the point. The point is that I recovered from being down and out!

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I’ve become the MASTER of my own career

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I went from knowing what I wanted to GETTING what I wanted

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Whether you’re a musician a lawyer, a scientist or an accountant…you can always DO BETTER

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Follow what you’re passionate about.WORK AS HARD as you can GET THERE

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You see, LinkedIn isn’t just for business people.It’s for anyone with AMBITION

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If I can do it, then you won’t have a PROBLEM

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I’m a better musician NOW than I ever was

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LinkedIn played its part for me…and it can FOR YOU

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LinkedIn What’s your dream Update you profile http://linkd.in/1izYjjr