How to Reward Your Customers this Christmas

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Why Reward Customers at Christmas?

‘Tis the season for giving, and Christmas is a good time to thank your customers and remind them you value their business.

There are many creative ways to reward your customers at Christmas:

• 80/20 approach: Give something back to the 20% of customers who generate 80% of your revenue

• Longevity: Select customers who have been with the company for more than 3 -years and offer them a thank you gift

• Random goodwill: Select a group of customers at random and make a big splash in hopes the goodwill will extend throughout their entire customer base

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WestJet’s Holiday Rewards Touched Millions

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• Christmas miracle video received over 7 million views on YouTube in two days, surpassing the 200,000-view goal

• A contest allowed anyone to enter to win airfare for two anywhere WestJet flies by sharing the video on Twitter

Canadian airline WestJet surprised customers flying from Hamilton and Toronto to Calgary with personalized gift deliveries by Santa. They set up a live Santa video booth at departure terminals asking customers to share their Christmas wishes.

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WestJet’s Christmas Miracle Video

• https://www.youtube.com/watch?v=zIEIvi2MuEk

If delivering personalized gifts to your customers isn’t feasible for your brand, here are some other ways you can reward your customers this Christmas

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Christmas Greeting Cards

In this electronic age, there’s something sweet about receiving an actual card in the mail from one of your favourite brands. Especially a creative card, like this one from agency Teehan + Lax, which has become known for its comedic Christmas cards

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Invite your valued customers to a VIP shopping night, with special discounts, gifts and prizes. U.S. department store Nordstrom hosts a Holiday Private Shopping Party for its Fashion Rewards members. It shuts down the store to the public, and offers food, entertainment, and of course, discounts.

VIP Shopping Night

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Some retailers offer a bonus gift card with purchase, like Australian department store David Jones, which offered in-store and online customers $20, $30, $40 and $50 gift cards with specific purchase amounts

Gift Cards

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Run a contest just for your fans or a sweepstakes that enables you to build up a loyal customer base, like this promotion by Ocean’s, which gives fans the chance to win gift baskets and travel bags for the holiday season

Fan-gated Contests

www.strutta.com

We can help you launch a promotion designed to

reward your loyal customers and build new ones with

our social promotions platform

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Contact us for details

http://www.strutta.com/contact/

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