How to Reduce PPC Cost by Choosing Right Landing Page

A landing page is the page where a person lands on after clicking on the marketing callto action. These are specifically designed to focus on the target audience and is animportant part of online marketing campaign.

The main aim of a landing page is to:

• Capture the leads• Convert leads to sales

It is believed that by using a landing page for your pay per click campaign, the budgetcan increase. However, if the right landing page is chosen, you can easily increase yourconversion rate while decreasing the CPC. Landing page optimization is important in aPPC campaign to maximize the number of visitors.

This post lists out different ways through which you will be able to reduce your PPCbudget by designing the right landing page. So read on!!

Increase Page Relevancy

To reduce your PPC campaign budget, it is vital to have a highly relevant landing page.To improve the relevancy of your landing page, think like a business planner. Aprospective customer visiting your page will not convert unless they find somethingrelevant to their needs. Therefore, make sure that the copy of your ad campaignmatches with the landing page. The landing page must give an answer to the users'problem to attract them to your website.

Think Beyond Keywords

Keywords are an important aspect of a PPC campaignand thus must be chosen carefully, but it is notpossible to target all the keywords. Therefore, thinkbeyond matching the keywords.

Think how would you interact with your customers ifthey were on the phone or if you have met them inperson. Match the copy of your landing page,pictures, and graphics to suit the mood and tone thatis reflected in everyday life.

Persuasive Landing Page

You can modify the copy of your landing page totarget your specific audience easily. Keep your targetaudience in mind while writing the call to action. TheUSP of your company must be clearly defined usingbullet points to make it easy to read and understand.

While you must focus on the message given out toyour customers via PPC campaign, it is always a goodidea to focus on the targeted keywords when writingthe landing page copy.

Include Visuals

So what do you think makes up for a great copy of the landing page? A well-written content is the primary necessity of a landing page, butimages also help in attracting visitors' attention. Anaverage visitor takes about 5 to 7 seconds to decidewhether they will stay on it or move on to some othersite.

Therefore, it is important that the landing page isdesigned with great visuals to make the visitors stay onthe page. The overall design of the page is important toconvert the visitors, so remove all the unnecessaryinformation and choose the graphics and visuals that help you to explain the USP of your company in a bettermanner.

The Sign-Up Form

A key component of the landing page is the sign-upform. A lengthy sign-up form will discourage theusers from submitting their information whichultimately disrupts your PPC campaign. Therefore,if you want to reduce your PPC budget, design asigh-up form that only requires the visitors to filltheir important information.

However, if you still require your prospectiveclients to fill in a lot of details, split up the opt-inform into different sections to streamline theprocess and to decrease bounce rate as well.

Place The Content Strategically

Keeping the important content above the fold willhelp you to make effective use of your landing page.Top left corner of the page is where a person startsreading from, so place the primary messaging on theleft corner.

Center of the page is the resting point for the eyes,therefore, having a persuasive call to action in themiddle of the page will have a better effect on theonline users. A relevant image accompanying the call to action also helps in increasing leads.

The Navigation Options

Keep the navigation option on your web page to the minimum to reduce bounce rate. Afull-scale web experience offers a varietyof options for your potential customers toleave your website therefore having anavigation option on the landing pageincrease the bounce rate. Remember tostreamline the click-to-buy process to keepyour leads focused on what you want themto do.

Build Business Credibility

It is important to establish trust with youronline visitors to increase your conversion rate.Remember, if a person clicks on your ad, youhave already paid for the traffic and thus it isimportant to convert the lead.

You can showcase testimonials, endorsement orindustry affiliate to build trust among yourvisitors. Also, make sure that your landing pagegive out your contact information so that thevisitors know how to contact your services.

Create a Clear Path

To reduce your pay per click campaign cost, create a clear path for your visitors to make a purchase. Lead your prospective clientsstraight to their products they are lookingfor to decrease bounce rate.

The marketing copy must resemble thelanding page to make it easy for thecustomers to reach out to your services.A great continuity must be presentbetween the PPC ad campaign and thelanding page to drive the traffic to yourwebsite.

Integrate PPC & SEO

SEO strategies should be integrated with the PPCadvertising to reduce your overall cost. Identify thekeywords that are not worth optimization and chooseonly relevant keywords to optimize your campaign. Thisis often done to increase the organic traffic toward yourwebsite.

The goal of a landing page is to lead the visitors to thehomepage of your website and to convert them intoleads. With the increasing competition, the cost per click also rises therefore it isimportant to ensure that a customer landing on your website is a highly qualified lead.So spend your time designing a successful PPC campaign that delivers best ROI.