How to recover from a google penguin penalty

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Post on 31-Aug-2014




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In this transcribed interview, Ian Gerada of Connectica Inc.talks about how his company was able to effectively recover his client's website from a Google Penguin penalty. Ian tells about the steps they took to clean up the site as well as a sneaky way to build up powerful and 100% white hat backlinks to overcome penguin and regain rankings. Ian also talks about some of the tools that he used to assess his client's website and to recommend changes to help reverse the Penguin penalty and recover rankings in the search engine results pages. Check out this case study and get Ian's Penguin-busting tactics working for you and your clients today. You can watch or just listen to the video version of this case study by clicking over to:


  • How To Recover from Google Penguin A Google Penguin Recovery Case Study with Ian Gerada of Connectica Inc.
  • How To Recover from Google Penguin Introduction: Hi, its Mike from Inspyder Software and today I want to share with you a Penguin Recovery Case Study by Ian Gerada from In this conversation with Ian, he reveals what he did to recover his clients website from a Penguin penalty and shares a lot of great check it out!
  • How To Recover from Google Penguin My name is Ian Gerada, I'm an seo specialist at Connetica Inc. We specialize in naturalized SEO for all of our customers. We've taken an old fashioned approach with all of our SEO clients in everything that we do in that everything is done manually. We kind of get back to basics; make sure that our customers are producing interesting/fantastic authoritative type results/type content that Google is going to enjoy sending its readers to. Connectica opened its doors in 2003 and without a doubt there's only been one way that I've seen over the years that has been constant in terms of getting good results for our customers. And that's to keep it simple, keep it clean and theres no short cut to getting those rankings that customers so, so justly want. Obviously, being a search engine optimization specialist there's quite a few different products
  • How To Recover from Google Penguin Obviously, being a search engine optimization specialist there's quite a few different products that I use. To understand the digital footprint of my customers, I found Inspyder software purely by accident doing searches Backlink Monitor was something that I really...I didn't quite understand what you were trying to do there. Then I saw...hold on, there's a way I can use it and maybe I don't use Backlink Monitor the way it was designed to be used but I certainly use it and find it extremely power in terms of understanding the digital footprint of my customers and being able to take advantage of some things. In this case study we're going to get into Info and how we've managed to recover. In fact, we're still recovering if we look at the Alexa rankings right's still getting better and
  • How To Recover from Google Penguin better. We're getting more and more traffic to that website on a daily basis and I attribute that mainly to Backlink Monitor and the way in which it was used. It is a hidden gem - let me explain to you how we use it. And this is where I think Backlink Monitor really comes into it. First of all, in the SEO world, understanding your customer footprint is where it's at. Google is making it clearer by the day that you know, bad footprint data is going to lead to bad SERP results - that's pretty clear. I looked at Backlink Monitor and said to myself, "hold on - I can use this to a) understand my competition's backlinks. b) I can understand my customer's backlinks". One of your hidden gems in my mind is the link hierarchy tab which, once you run - you run your backlink system through it. Being able to understand
  • How To Recover from Google Penguin how many links you're getting from particular tiers in my mind is supercritical. It tells you exactly where those links are so you can go to them. So what did I do? I did it kind of reversed. The main thing that I used - instead of putting one link at a time - I signed up for Ahrefs and Moz for their APIs - it cost a couple of bucks, it wasn't even much... And let's assume I want to look at my competition's backlinks. I go and import from web, so I click on the "add" on the url add button and I'll say "import from web". Backlink Monitor gives me the option of pulling in backlinks from and So I pull them in. It then gives me all the backlinks. I then run your reports - I actually let it run. This gives me a lot of information. One, it tells me - I like to go after dead backlinks.
  • How To Recover from Google Penguin So let's assume for example I go into my competition's website - I pull out the report and I see, "Okay - he's got 50 dead backlinks." A way of building backlinks for my customer in the same niche is really easy. I get those dead backlinks, we then contact the webmaster or person in charge of that site and we offer them an alternative. We say, "Look, you have a dead backlink on your website - here's an alternative. And I'll be honest with you - our success rate is huge! We build backlinks just based on dead backlinks that Backlink Monitor is giving to me all the time. And your even have a big trash can that says "delete dead links". That's the, I put a cross across that, that's the last thing I want to touch, because those dead links are very important to me. They're a way that I can build up my customers link and citation equity and that to me is important.
  • How To Recover from Google Penguin Obviously it also helps understanding where we've got bad backlinks. And seeing as how we're looking at as a case study - we can get into that and show to you how we actually turned this thing around. So was bubbling along with a lot of 'acquired backlinks' let's put it that way. And life was good until we came along. Obviously, you know Google has gone ahead and releases a whole lot of things...the SEO world changed the way things work back in April of 2012 with the release of Penguin 1. I think a lot of SEO people, who all they did was create backlinks and pay for backlinks everyday kind of realized that backlinking is not what SEO is all about. Is it a factor? Absolutely. But it's certainly only one of the factors that major search engines look for. And it hasn't stopped I mean we've had five Penguin updates - Penguin five also known as Penguin
  • How To Recover from Google Penguin 2.1 which came out in October certainly has been hitting a lot of sites. So what we did was had acquired a whole lot of backlinks - and life was great. Then what happened is we ended up being hit, I would say sort of late 2012, with the first Penguin update. Traffic started dying. We came in late in 2012 and started looking at the digital footprint. We were doing it manually until Backlink Monitor came along and we started using that to ensure, to look at the strategy which I spoke to you about finding the dead backlinks; trying to get new backlinks and also, looking at links that we've deemed to be harming this particular site. We then went on to Google's disavow tool and we literally had to disavow a lot of links. It took some time. It wasn't sort of an overnight success. It's global rank - and I use the Alexa
  • How To Recover from Google Penguin number purely because everyone can go over to Alexa. com and look it up and see the global number. Our global rank at Alexa in early 2012 was around the 40,000th most visited site in the world. It got better - it went up to 20,000 - 25,000 and then it just dropped, it started dropping, 40 - 50,000th in the world. We're now of this morning I think when I sent you the first email we were sitting at 18,210. I looked at Alexa this morning - we're at 18,000 so we're trying to crack down to the 17,000th most visited site. Which I think is a testament to your product. Simply keeping the digital footprint clean, ensuring that backlinks are genuine, they're given to us correctly - is important. I always take the stance of, "is it reasonable for me to link to this site?" when I'm discussing a certain issue. If it's reasonable to expect to link to a site
  • How To Recover from Google Penguin - then you know, go for it! And I don't think any search engine company is going to penalize you for doing that. When I look at backlink monitor - what does it give me that other software doesn't? It gives me access to the digital footprint that my customers have. I have the entire footprint at my fingertips. And I can sit there and talk almost as though I know what I'm talking about, with the customer and say, "You know you have a link - this Russian toy store is talking about your drug rehab facility here in Florida" for example. Does that look reasonable to you? Does that look like a bought backlink?" "Uh, yes it does", Okay - let's get rid of it! That's the gold behind your product. The money's a steal - you know it's a once-off purchase and off you go. The amount of value I got from the software and I'm
  • How To Recover from Google Penguin continuing to get from the software is in my mind is phenomenal. To me, that's really what it comes down to. It helps me get that digital footprint, that image of my customer and of my customer's competition which is also very important. Look, I have to be absolutely honest with you and tell you that sometimes...the situation is so dire that my consultation to the customer has been, "Drop your URL. Get a new one." It's happened once over the last six months, where the customer had been involved...they had answered one of these emails that came in: "for $99 we'll do your..." you know t