How to Quickly Grow Your Email Marketing List with Social Media

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  • How to Quickly Grow Your Email Marketing List with SocialMedia

    mavsocial.com /email-marketing-and-social-media/

    Simultaneously grow your social presence and your email listEmail is the leading channel for online marketing in 2016.

    According to Hubspot, 75.8% of marketers are using more email than they were even three years ago.

    The big question, however, is how to get started. What is the most effective way to grow an email list from scratch?Lets take a look at how you can utilize your social media platforms to grow your email marketing list.

    Optimize your profile

    The first thing you need to do is go to the front page of your social media profile. Scan your page and ask yourself, ifsomeone wanted to sign up to your page are they able to do so or do they have to go to your website to look for asubscription link?

    If thats the case, you are missing the opportunity to grow your email list.

    Sign up links and buttons

    The simplest way you can start to automate the process of creating an email list is to put your signup links in ahighly visible place.

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  • All social media platforms offer this function. Facebook allows you to add a customized button to the top of yourpage, which can function as a direct sign up to newsletter button.

    Instagram, Periscope, Twitter, and LinkedIn all allow you to insert clickable links in your bio.

    Google+ offers a similar feature, and it also offers something more: Google My Business. Maximize your potential bycreating a Google+ business listing. Your business will be visible in searches, making it a great tool to encouragevisitors to sign up! If you arent already on Google+, why not consider using it?

    Pinnedposts

    Most socialmediaplatforms allowa pinned post,a static postthat greetsvisitors to yourpage.

    You can usethis space topermanentlypost a call toaction thatdirects newvisitors to signup to youremails or takeup your latestoffers.

    The trick to this is making it relevant and valuable.

    Develop lead magnets

    Look at your business from the point of view of your customers.

    If you offer your most valuable content straight on your social media platforms, theres no incentive to sign up formore!

    Instead, think of social media as an advertising platform where you preview your most valuable content. Thischange in direction transforms your social networking platforms into real marketing tools.

    ALERT: Dont miss this opportunity to win a #free training course and some #ProSky swag!https://t.co/DqPe9AOaDW pic.twitter.com/wjR6YUr9wG

    ProSky (@ProSkyers) September 13, 2016

    2/8

    https://twitter.com/hashtag/free?src=hashhttps://twitter.com/hashtag/ProSky?src=hashhttps://t.co/DqPe9AOaDWhttps://t.co/wjR6YUr9wGhttps://twitter.com/ProSkyers/status/775688377358229504

  • What can you promote as premium content?

    Lets take a look at promotable content that you can create and use to drive up your email subscription numbers.

    Create a webinar

    A webinar is a simply a seminar conducted over the internet and is typically an informative session where people canlearn something of real benefit.

    Just as a sign up can be gained when someone opts in for a webinar, a webinar can be used to entice viewers intopurchasing further services, such as a paid course series.

    Use this time to give your viewers real value, and theyll be more likely to pay for your content in the future.

    Collaborate

    You could host a webinar yourself, or you could collaborate with a business or individual in a complementaryindustry. In this case, you get added exposure as your webinar partner will likely be helping to promote.

    At the end of the webinar, you can share the links or offerings of both your businesses, enabling happy customers toengage further, share your work, or pay for future goods and events.

    Offer a download

    A sign up can be used to promote a free downloadable resource, such as a PDF. Ask yourself, what is the onething you know that could significantly improve the experience, productivity or life of your customers?

    What is the biggest problem they are having right now? What is a key issue facing their industry? What is the biggestissue you overcame in business and how did you overcome it?

    This is the place to start when planning your resource downloads. Focus on what you know of value, and then focuson making a plan to deliver that information.

    Lets say you teach people how to write speeches and you want to make an introductory downloadable asset toshowcase your skill set to potential customers.

    The first step in planning your downloadable asset is to figure out the key steps you need to cover to effectivelydeliver the idea to your audience.

    When youve established the key points you need to cover, you then need to expand on each step.

    Your goal is to produce a resource that is not only clear enough for someone to understand, but also, it should beeasy for them to implement straight away. If your resource is immediately of use, then your customers will comeback for more as they will perceive you as delivering value!

    Psst! Nab your FREE guide to the best bargains in the Americas here: https://t.co/hvpHIpe5M8 #lp#travel pic.twitter.com/1b3SWxIWpY

    Lonely Planet (@lonelyplanet) September 13, 2016

    3 Features of a Valuable Downloadable Asset

    3/8

    https://t.co/hvpHIpe5M8https://twitter.com/hashtag/lp?src=hashhttps://twitter.com/hashtag/travel?src=hashhttps://t.co/1b3SWxIWpYhttps://twitter.com/lonelyplanet/status/775559739551932416

  • Exclusive

    A downloadable asset should contain exclusive information only you can provide. This means people will be morewilling to sign up to receive it, because why would they be motivated to sign up for information that is availablealmost anywhere?

    Informative

    It should contain information, not just opinion. Visuals are key, as is the visualization of any statistics. Make it easyon the eye and focus on one single takeaway. If you succeed in creating value, its more likely your customers willcome back for more.

    Actionable

    A great resource will outline the key steps your reader needs to take and will do so in clear language. Its one thing totell someone what to do, its another to offer a step by step resource that explains how someone can integrate aconcept into their life right now. The difference is value.

    Create an

    introductory course

    Entice your customers to sign up to your email list by offering a short introductory course.

    The keyword in this is introductory.

    Dont provide your entire course during this phase. Think of it as an appetizer that tempts your customers topurchase the not only the remainder of the lessons, but future lessons as well.

    The key to planning a valuable introductory resource is to focus on the planning stage. If you decide to create yourown email or video-based course, start your content plan by asking yourself the following:

    What will they learn in the first session?

    What will the customer learn after finishing the introductory session?

    What will motivate them to continue with the paid session?4/8

  • What will they learn after finishing the paid session of lessons?

    Its important that you use this introductory series to really promote value to your customers.

    If your free introductory course fails to meet the mark, then you wont convert that viewership into future sales. Youneed to ensure each and every resource has a learning outcome; thats how you create value.

    You can generate email subscribers with live videos on social media platforms. But be careful; use live streamingto tempt your viewers to sign up, not to give them all the information contained in your exclusive resources.To ensure your live videos dont give away too much, choose one learning objective and set an agenda.

    Make it QUALITY, include a link to your signup-gated content, and watch your email subscriptions soar.

    Offer Exclusive Discounts and Giveaways

    Exclusive Discounts

    Have you ever signed up for something just to receive a discount?

    Whether you opt for a one-time discount, a continuous discount, or even a holiday promotion, discounts are a greatway to increase your subscriptions.

    A great way to encourage signups is to encourage your existing users to share your links. Offer sharers a discountwhen they successfully get a friend to sign up? What could be better than your current customers doing yourpromotions for you!

    Giveaways

    This is a really effective way to boost that email list because people just love a good giveaway.

    When you run a giveaway, why not include signing up or getting someone else to sign up as a component of yourentry terms? As an example, lets look at Facebook. Many users stick to the typical Like and Share this post to enterthe draw. Beyond increasing your audience on Facebook, that isnt creating much value for you.

    Your goal should be strategic; you will create more value for yourself if you link your giveaway to a sign-up. Thescript will change to Share and Subscribe to enter the draw. These days, all likes are shared on Facebook so scrapthe like, keep the share, and add in SUBSCRIBE as a key component of your giveaways across all social mediaplatforms, not just Facebook.

    You will boost your email subscription rates every time you run a giveaway; hows that for a result?

    Organically promote your offerings

    Youve added the sign-up links and buttons to your social media platform, youve pinned a post that directs to yourmost valuable resources, and youve decided to create downloadable contentwhats next?

    The next step is creating attractive bite-sized posts that draw attention to the fact you are offering exclusivecontent to people who sign up!

    Of course, your focus is on creating relevant captions, but what else can you do to maximize signups?

    Social media is all about the visuals; more attention is paid to posts with images than posts with content alone.Heres how you can ensure your images are working overtime in an age where everyone is competing for attention.

    5/8

  • Showcase your content

    The best kind of post is a custom image that includes the promotion of your exclusive content WITHIN theimage itself. So lets say you are promoting an introductory course that allows you to have a 4-hour workweek.Sure, a post with a picture of a beach does look beautiful.

    But what if you overlay that image with content-specific text? What if the message contained a signup link and thefollowing text The 4-hour workweek: click to sign up for the exclusive webinar that gets you here.

    Create visuals of key statistics

    If your exclusive content focuses on how to increase productivity, or any other factor, by a certain percent, why notshowcase that visually in a simple yet attractive way? Results speak. Use them to their fullest, but ensure they areclear and easy to understand.

    Too complex, and you risk turning off potential viewers.

    Links in images

    Lets take a look at image-driven Pinterest. Did you know you can add a link directly to a pin? When you upload yourimage, go to the uploaded pin and edit it. When you select edit, you can insert the sign-up URL that corresponds toyour image. Easy.

    Showcase testimonials from real people

    With so many experts on the internet these days, credibility is exceptionally important. Potential customers aremuch more likely to trust people they deem as being credible. So how do you build credibility online?

    You can talk about what you do all you like, but nothing is more valuable to your potential customers tha n an honestreview. Encourage your customers to give you feedback at all times. Showcase your reviews as single posts on anyof your social networking platforms. Link it to the course, product, or service your customer enjoyed and watch aspeople sign up.

    Let the results speak for themselves

    Lets say you teach people how to maximize their income. Why not share your income as proof you are an expert inthe fiel...