how to publish when the big guys say no
DESCRIPTION
You have a great book idea; you’ve written and piloted; you send proposals to big publishers. When they say “No,” you say, “How else?” Three teachers of English as second language describe how their collaboration brought their book to life. Roles, agreements, workflow, deadlines, writing, editing, art, publishing are shared with fellow writers.TRANSCRIPT
Marianne Brems Marsha Chan Julaine Rosner TESOL Boston March 2010
Sharing our book project experience 1. Project development before approaching
the Big Guys 2. Production without the Big Guys 3. Completing publication without the Big
Guys
Q&A
Developing course materials through teaching an ESL for Child Care class for ten years
Sharing course materials through presentations at conferences
Identifying a larger need for materials through communication with other instructors
Developing a basic table of contents Developing a chapter outline at the onset
of each chapter Using a white board with sticky notes to
organize ideas Division of labor for each chapter Frequent collaboration on writing content
Determining what each member could contribute to publish this book
Publisher-authors
Publisher-artist
Text
Art
Audio
Deadline for Chapters 1-5 drafts Deadline for Chapters 6-9 drafts Deadline for Chapters 1-5 “final” Deadline for Chapters 6-9 “final”
Determining organization ◦ Sections ◦ Chapters ◦ Activity types ◦ Front matter ◦ End matter
Dividing and sharing the writing tasks Creating style sheets Establishing language guidelines Creating conventions for ms. file names
Writing clear art specifications for the illustrator
Determining other art needed ◦ Royalty-free photos and drawings ◦ Photos taken by authors and friends
Art manuscript ◦ Enumerating, describing, locating, sourcing, and
ranking images for each chapter
Art website
Audio manuscript: Enumerating tracks ◦ Model dialogues ◦ Pronunciation points ◦ Dictations ◦ Songs ◦ Nursery rhymes
Recording pilot audio to determine time
Collaborating in real-time ◦ By phone ◦ Via web conferencing site with application sharing ◦ In person
Asynchronous communication ◦ Text Email Attachments
◦ Art Project website for art drafts Stock photo light boxes
Finding an artist to draw illustrations specific to our book ◦ Free-lance artists (prior publications) ◦ College art students ◦ College art instructors
Managing art ◦ Specifications ◦ Verbal and visual communication ◦ Revisions
Reading passages
Song lyrics and musical recordings
Stock art
U.S. ISBN Agency, the official source for ISBNs in the United States ◦ http://www.isbn.org/standards/home/index.asp
U.S. Copyright Office ◦ http://www.copyright.gov/
Using portions of chapters in class
Compiling and communicating feedback
◦ Students ◦ Teachers
Finding and selecting reviewers with relevant experience
Preparing and transmitting manuscripts for review
Setting reviewer expectations and deadlines
Soliciting detailed responses on the ms. and global responses in a questionnaire
Processing feedback
Reasons ◦ Pedagogical ◦ Linguistic ◦ Visual
Sources ◦ Reviewers ◦ Classroom feedback
Scheduling
Whole:Components
Forest:Trees
Sources ◦ Drawings by artist ◦ Stock photos ◦ Photos by authors and friends
BW vs. grayscale vs. color Editing photos (Adobe Photoshop)
Line drawings for interior: feeding baby
Color photos for cover: play structure
Taking & editing color photos for interior, grayscale: rash
Revising and editing (Microsoft Word)
Revising and editing
Revising and editing!!!
Creating structure Designing pages (Adobe InDesign) Creating styles for text, paragraphs,
characters, objects, tables Laying out text and image elements ◦ Flowing and editing text ◦ Placing images and other visual elements ◦ Formatting text and images
Soliciting feedback
Creating a table of contents Proofing and editing Copy editing
Determining the components ◦ Answer key ◦ Teacher’s guide ◦ Supplemental activities ◦ Game cards ◦ Reproducible handouts ◦ References
Writing the components Cross-checking IM with changes in
manuscript
Design
Art
Layout
Feedback
Editing
Proofing via digital printing
Pre-flight and packaging for offset printing
Press checks
Production
Marsha Chan [email protected] Marianne Brems [email protected]
Julaine Rosner [email protected]
Authors of English for Child Care: Language Skills for Parents and Providers
©2010 www.sunburstmedia.com