how to outsmart your franchise competition
TRANSCRIPT
How to Outsmart Your Franchise Competition
Topics of Discussion:
1. Identify Your Competition2. Formulate A Plan3. Take Action4. Evaluate and Regroup
#1 Identify Your Competition
Do you know who your competition is? The first important step in outsmarting your competition is identifying the
franchises you’re competing against. How can you outsmart these competing franchises if you don’t know who they are?
You can’t be one of the most profitable franchises to own without doing a little research.
#2 Formulate A Plan
Once you’ve identified who your top competitors are, decide what you need to do to compete with them. Do you need to change your prices? Offer more deals? Choose a few areas
you could improve on to make your franchise more appealing than the ones around you. Remember,
competitors are both local and national.
#3 Take Action
After you’ve made a game plan, it’s time to get started. Try to follow your game plan as best as possible, but be prepared with a backup plan if
things don’t work as well as you’d hoped. As you start taking action, make sure you take copious notes about any changes or improvements you see. Keeping track of your progress is one of the
most important steps in outsmarting your competition. Track sales to see what drives the
highest customer engagement, higher ticket sales, and great transactions.
Want to see the final step? Please visit our blog at: http://www.greatamericancookiesfranchise.com/uncategorized/how-to-outsmart-your-franchise-competition
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Or visit our website at:http://www.greatamericancookiesfranchise.com/
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.
It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana,
Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or
want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise
offerings are made by Franchise Disclosure Document only.