Life @ 50 Exhibityour AARP *bleep* UpHow to NOT

serious about their time and investments

Wanna know how to do just that? Yes? Keep reading.No? Pass this link on to someone who is

Problem #1

SignagePoor

SolutionMake sure to state what problems your audience has and how you can help

A little storytelling will go a long way

The Booth Conversation

Problem

#2

When you begin with

“How are you?”It leaves you with nothing but a dead-end shitty answer.

Solution

Consider asking:

“Whats the best thingyou have seen so far at AARP

Life@50?”

Problem #3Lack of Staff Training

Have you considered dedicated time to train your staff?Attendees want to be pulled into a booth with captivating questions. Attendees do not wantto talk to booth warmers or to spouses who are along for the ride

Solution

Do you want a booth warmer, aka someone who knows nothing about your product, service, or ideal customers talking to your most important prospects?

Train your staff or lose your lead.

Problem #4

Booth Demographics

Last year I saw a large company (rhymes with hell) that staffed their entire booth with male 22 year olds who were circled up in deep conversationwith each other

I didn't see anyone walk up to that booth handwhy would they?

The folks reimagining life consider ageism a challenge in their job hunt. Don’t confirmit.

Diversity is key

Paint the picture of your customer avatarThere’s a reason why the company,

Seniors Helping Seniors has seen success

Setting yourself apart from the competition

ConferenceAttendees:� Could use more water� Wouldlove a place tositdown and resttheir feet� Theirphones could use a charge

Solution

Instead Of Hard candies,provide mini water bottles with custom labels.Custom=company name and booth# Booth# =Driving more foot traffic.

Bring a few extra chairs and you now have aSEATING AREA which could also be known as a Captive Audience

Charging stationsAnother great way to create a captive audienceHere’s what you’ll need:1. A power strip2. Small table3. 2 chairs4. (optional) various smartphone chargers

Charging stations

Anothergreatway tocreatea captiveaudience

Here’s whatyou’ll need:1. Apower strip2. Smalltable3. 2 chairs4. (optional)various smartphonechargers

Not Take In Pictures

This is one of them. Take a damn picture.

There are few big events that your target audience is in one place.

Now that you have SOCIAL PROOF, share it

Social Proof is discussed thoroughly in Robert Cialdini's best selling marketing book, Influence. Social Proof is a top influencing tactic.

The use of story telling in marketing is powerful. Welcome to 2014.

Boring Ass Booth

Problem#7

The Booth with Just a Table and Some Trifold Brochures

SolutionWIIFM will make people stop.

Google it.

Problem#8Thinking you should

only talk to booth visitors

You are not only on the clock inside your boothChat someone up in line at the food concessionPlan for a meet up,plan for a tweet up or if possible a cocktail hour for VIP pass holders (get creative, cross promote and give VIP passes to those who tag or mention you on facebook). People freaking love free stuff and special invites.

Problem#9Ignoring Visitors

SolutionAcknowledgeI remember waiting 20 min at a majorTransportation rail road company without any acknowledgement.

Attendees understand some booths will be busier than others.

Just make eye contact.Or open your conversation up to more people.People crave connection and community at events like this

Hustle.Hustle as if your business depends on it.Hustle as if your life depends on it.

Hire hustlers.

Now go conquer the AARP Life@50 Expo

Creating good signage

In summary, here is your strategy:

Asking open ended questions

2

Training your staff3

Hiring a diverse staff4

Standing out from the competition

5

Create Social Proof6

Creating a booth for your

attendees

7

Talk to everyone you run across

8

everyone in your booth ASAPAcknowledge 9

Go here to get my freeguide to grow your

senior focused business