How to Monitor Social Media in 10 Minutes a Day

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Post on 13-Jul-2015

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PowerPoint Presentation

Lauren Pedigo@laurencpedigo

Inbound Marketing SpecialistHubSpot

Brittany Leaning@bleaning

Content StrategistHubSpot

CREATED BY:In 10 minutes you can

Run a Mile

Eat a Snack

Fill Your Gas Tank

Drink a Cup of CoffeeAnd now, you can monitor your companys social media in 10 minutes too.How?

A little teamwork will get you there.Want to learn more? Check out these free resources.

Download the Ebook

Or, keep on clickin for quick tips.Theres so much to do and so little time. So, split it up.

Your Marketing Team Should Monitor:Activity of your leadsActivity of thought leaders in your industryConversations with words that are core to your brand

Your Sales Team Should Monitor:Open leads Twitter & LinkedIn conversationsClosed lost leads tweets related to your productClosed won leads to follow up with them after the saleYour Support Team Should Monitor:Questions people have about your productConversations customers are having about your productPositive and negative feedback about your product

Your Executives Should Monitor:Conversations people are having with other execsConversations about your company vs. competitorsThe activity of competitors in your industry

Which social networks should be your main focus?

Mentions and searchesQuestions about your company or industryRequests for supportComplaints and feedbackPraiseCompetitor Mentions?On Twitter, monitor:Mentions and searchesQuestions about your company or industryRequests for supportComplaints and feedbackPraiseCompetitor Mentions?On Twitter, monitor:Pro Tip: Use TweetDeck or Social Inbox to arrange Twitter streams side by side.

On Facebook, monitor:Timeline postsCommentsPrivate MessagesReviews

On LinkedIn, monitor:Company PageGroup Discussions

With Google Alerts, monitor:Quora QuestionsCommentsBlog ArticlesLinks?With Google Alerts, monitor:Quora QuestionsCommentsBlog ArticlesLinks?Pro Tip: Google Alerts are a hidden gem. Its a free tool to keep track of topics with new content that appears on the web.

10 Minute Checklist4 minutes on Twitter2 minutes on Facebook2 minutes on LinkedIn2 minutes on Google AlertsWant to learn more?

Download the Full Ebook

Get a full website report, including a grade on your social media strategy.THANK YOU32