How to Market Yourself in 15

Seconds

Steering The CourseSteering The Course

The 15-Second Commercial is designed to create a broad overview of your experience, skill, training and traits relevant to the job for which you are applying.

Think of this as a way

of steering your interviewer into the areas

you wantto discuss.

Helpful Hint:

Present yourself accurately and positively.

Use a skills list or summary statement to give a quick picture of yourself.

Include only enough information to encourage the employer to find out more.

Focus on job objectives and highlight relevant career experience.

Include only post-secondary education and/or training.

Use strong action words.

Preparing Your Commercial

DO

2A 2B 2C

3

4A 4C4B

Don’t point out what you can’t do. Don’t point out what you can’t do. Focus on what you can do!Focus on what you can do!

Example:

I am an experienced graphic design professional with additional

skills in print production , marketing and customer service. I

have recently graduated from The Art Institute of California – San

Diego with an A.S. in Graphic Design. I have demonstrated myself

to be reliable, dedicated and a strong team player.

1

1 = Bulk of Experience

2 = Three Transferable Skill Sets

3 = Relevant Educational Experience

4 = Three Appropriate Traits

Write this on a sheet of paperWrite this on a sheet of paper

I am an experienced __________________ professional with additional

skills in _________________ , ________________and

_________________. I have recently graduated from The Art Institute of

California – San Diego with a (n) ________________ in ______________.

I have demonstrated myself to be _______________, _____________ and

a strong_____________________.

1 1 Bulk of ExperienceBulk of Experience

Even if you do not have previous graphics industry experience, prior work experience outside of this industry can prove to be just as valuable.

I am an experienced __________________ professional

Helpful Hint: Include something

that you do well or which you

have quite a bit

of experience

22 Transferable Skill SetsTransferable Skill Sets

with additional skills in _________________ , ________________and _________________.

Second Language

Non-Profit / Community

Involvement

Sales

Customer Service

Administrative Support

Marketing

What previous career experience do you have that will be beneficial to the position in which you are applying?

33 Educational ExperienceEducational Experience

What educational experience do you have that will be beneficial to the position in which you are applying?

I have recently graduated from The Art Institute of California – San Diego with a (n) _____________in______________.

Helpful Hint:Only include

post-secondary education that is relevant to

the job

What Do Employers Want?What Do Employers Want?

This list of personal qualities represents what employers are often looking to find :

Artistic

Ambitious

Analytical

Articulate

Artistic

Assertive

Committed

Confident

Conscientious

Creative

Detail – Oriented

Disciplined

Efficient

Energetic

Enthusiastic

Goal – Directed

Hard – Working

Honest

Imaginative

Innovative

Intelligent

Motivated

Observant

Open – Minded

Organized

Personable

Productive

Professional

Reliable

Resourceful

Self – Motivated

Service – Oriented

Skillful

Team Player

Tolerant

Self – Starter

Thorough

Perceptive

Use your Thesaurus

for more ideas!

Quite Useful In An InterviewQuite Useful In An Interview

The best thing about this commercial is that it can be used to answer a variety of questions presented in an interview.

What sets you apart from other candidates?

Tell me about yourself.

Why should we hire you?

Now It’s Your Turn!Now It’s Your Turn!

THE END / FIN

We will take the next few minutes to have each of you present your 15-Second commercials.

1- Speak loud enough for

everyone to hear.

2 - Present your commercial with

confidence.