how to market your business with social media

a veritable tool for online marketing . . .

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BASIC OUTLINES :

What Are Social Media Platforms?

Why Social Media Platforms

The Purpose Of Each Platform

Social Media Marketing Strategies

WHAT ARE SOCIAL MEDIA PLATFORMS?

They are websites and applications that enable users to create and share content or

to participate in social networking.

Examples are: Facebook, Twitter, Instagram, LinkedIn, Google +, Youtube, etc.


Apart from Dating Websites there are more than 200Social Networking Websites according to Wikipedia (The

free Encyclopedia). This list is not exhaustive, and islimited to notable, well-known sites.

#FACT: Social Media is growing spontaneously andinterested individuals and institutions can plug into it.

IMPORTANT DATA #1 . . .

FACEBOOK: 1.07 Billion - Active Monthly Users

YOUTUBE: 1 Billion - Active Monthly Users

GOOGLE + 540 Million - Active Monthly Users

TWITTER : 271 Million - Active Monthly Users

INSTAGRAM 200,000,000 - Active Monthly Users

LINKEDIN 187,000,000 - Active Monthly Users

PINTEREST 70,000,000 - Active Monthly Users

SOURCE: http://www.thesocialmediahat.com/active-users

IMPORTANT DATA #2 . . .


WHY SOCIAL MEDIA PLATFORMS?

“We all want to be seen and heard by others. We want to be valued for what we can offer others. We all want to belong to a community of others

who value what we value – who are, in some important way, like us. What happens when a brand fulfills these wants? People stick around

for more.”

WHY SOCIAL MEDIA PLATFORMS? #1

Add Value

Social media is a two-way conversation that startswith listening and helping. Once you’ve built trust,you earn the right to use social media for the purposeof marketing. You should “deliver value when, where,and how your audience wants it”


Learn

On social media, you have a group of fans, followers,and customers out there listening. They bring theirown various experiences and knowledge, so why notlearn from them? When you come up with an idea,share it with them and get feedback.


Relationships

Social media can also be used to build relationshipswith influencers and potential new customers.


ROI

The proper way to measure it is look and see whatpeople are saying about your brand, look at the waythat trends are changing about your brand, howyou’re changing people’s perceptions about that, andconvert people that might not be the biggest fans ofyour brand into a fan.” This is excellent advice for allorganizations to follow.

THE PURPOSE OF EACH SOCIAL MEDIA PLATFORM

How do you decide which platforms are best for your needs? Here's a brief overview of the most

significant platforms as they pertain to your business needs.

THE PURPOSE OF EACH PLATFORM #1

PinterestPinterest is billed as a content-sharing service that allows members to pin or post photos, videos, and other images to their pinboards.

The site, which has a predominantly female audience, is ideal for businesses for which visual imagery is a main feature or selling point. If you focus on wedding planning, travel destinations, interior decorating, fashion or foods, you can say a great deal about your products and services through your stunning photos or videos.


LinkedInLinkedIn is the consummate networking site. Even before the term "social media" became fashionable, we had social networking, and that clearly defines LinkedIn. It's a way of growing connections in the business world and utilizing them as necessary.

It's great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are.


YouTubeYouTube is a very powerful tool, visually driven and potentially very exciting. It has become synonymous with homemade or company-made videos. It's watched worldwide, and people post videos with hopes of going viral.

The key to using YouTube effectively is to feature your product or service in an unforgettable way. No one will watch a boring video.


TwitterTwitter is an ongoing conversation that, like text messaging, has become widely popular.

It's a marvelous tool for businesses that want to reach out to people now and expect--and are ready for--people to reply. If you have breaking news, updates, questions for your followers, or if you want opinions now or even need to announce a recall, Twitter is the way to reach out to people.


FacebookFacebook is one of the most powerful social platforms in the world. It's size alone is a positive for any business, because you can assume most people are on it.

Almost any business can benefit from having a Facebook page. But Facebook isn't about selling. Your goal in using Facebook for business is to let customers get to know the people behind the logo.

SOCIAL MEDIA MARKETING STRATEGIES

What you need to include in your social media marketing strategy so it works

from day one

SOCIAL MEDIA MARKETING STRATEGIES #1

Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.


Set Marketing Objectives

Goals aren’t terribly useful if you don’t have specific parameters that define when each is achieved. For example, if one of your primary goals is generating leads and sales, how many leads and sales do you have to generate before you consider that goal a success?

You can determine your objectives with the S-M-A-R-T approach: Make your objectives specific, measurable, achievable, relevant and time-bound.


Identify Ideal Customers

When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or any other media.

The more specific you are, the more conversions you’re going to get out of every channel you use to promote your business.


Research Competition

Researching your competition not only gives you an edge, it gives you an idea of what’s working so you can integrate those successful tactics into your own efforts.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Look at their number of fans or followers, posting frequency and time of day.


Choose Channels and Tactics

Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place.

Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.


Create a Content Strategy

Content and social media have a symbiotic relationship: Without great content social media is meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects.

There are three main components to any successful social media content strategy: type of content, time of posting and frequency of posting.


Assign Roles

Knowing who’s responsible for what increases productivity and avoids confusion and overlapping efforts.

Things may be a bit messy in the beginning, but with time team members will know their roles and what daily tasks they’re responsible for.

FINALLY . . .

The Key is CONSISTENCY

Keep at it

The more you do it, the more online presence and reputation you build.

ENQUIRY? CALL OR SEND EMAIL

Email: [email protected], Tel: 08052504872, 07031345083. URL: http://www.uptechng.com

INVITATION FOR THIS

PRESENTATION WILL BE APPRECIATED.

RAPHAEL ADEGOKEFOR: UPTECH SYSTEMS & SOLUTIONS.

mailto:[email protected]

http://www.uptechng.com/

THANKS FOR YOUR TIME . . .

Email: [email protected], Tel: 08052504872, 07031345083. URL: http://www.uptechng.com

mailto:[email protected]

http://www.uptechng.com/

how to market your business with social media

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