how to market and sell yourself in the digital age

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Personal Branding: How to Market and Sell Yourself in the Digital Age

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Marketing Channels Making Intelligent Communications Valuable for You

Personal Branding How to market and sell yourself in the digital ageDuane Bailey@duanebaileywww.linkedin.com/in/duanebailey

dbailey83@verizon.net

11 Starting today you are a brand.

- Tom Peters, The Brand Called You, Fast Company, 19972What Makes You Different?

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3Personal Brands

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4What Is a Personal Brand? Your brand is not what you say you areYour brand is how others perceive you and who they say you are.

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5Why Do You Need a Personal Brand? Your personal brand tells your story in a way that is meaningful and understood by your customer.

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6What Is the Goal of Personal Branding? Its more than just being visibleIts getting your customer to say, I want you

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7How to Build Your Personal Brand Define your target (ideal customer) Use LinkedIn as your personal branding hubComplete your profile: photo, headline, summary, job profile (relevant key words) improves search visibilityPost updates, comments on discussions extends your reachIncrease endorsements and recommendations improves search visibility, builds credibility and expertiseGrow your network extends your reach Attend targeted business networking eventsMeet and interact with potential customers and peers extends your reach, shares knowledgeJoin professional associations and groupsOpportunities for networking, knowledge transfer extends your reach, builds credibility and expertise88How Brand Impressions Are Formed Every single interaction a customer has with [you or your brand] has the potential to strengthen or dilute the customers brand impression. - Steve Yastrow, Brand Harmony, 2003

99Some Personal Branding Interactions 10

10Why Brand Impressions Are Important Brand impressions drive the customer behaviors that fuel results. - Steve Yastrow, Brand Harmony, 2003

1111Increase Your Opportunity to Make an Impression Start bloggingPost frequent and regular updates improves search visibility, builds credibility and expertise, creates emotional connectionShare stories, pictures and video builds credibility and expertiseEstablish a Twitter or Facebook presenceEngage customers in short conversations improves search visibility, extends your reach, creates emotional connectionShare content and experiences with your customers via text, pictures, video builds credibility and expertiseEstablish a Pinterest or Instagram presenceTell your story in pictures improves search visibility, extends your reach, builds credibility and expertise1212Determine Which Channels Work Best for Your Personal Brand Every personal brand is different. Choose the optimal channel mix that works best for your unique personal brand.

In short, figure out where your customers are and engage them there.

1313Your Personal Brand Should Be AuthenticYour brand can be anything you want it to be

But people will see through attempts at misrepresentation.

Source: Dilbert Comic Strip 11/6/2011

14Your Personal Brand Should Tell Your Story in a Simple WayFocus on topics and communities that are of interest to youUse #hashtags to make your content searchable and to find relevant conversations on Twitter and Facebook15

Your Personal Brand Should Be ConsistentYour profile and the content you post should be consistent across multiple channels, both online and off

Post content frequently and in areas where you want to be recognized as a thought leader

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Your Personal Brand Should Be About Building RelationshipsPersonal branding is not about youBe proactive and responsive to engagement

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How to Measure Your SuccessUse tools like Kred to measure online influence and outreach in your communities of interest

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Your Personal Brand and the 3 Reasons Customers BuyWhy do customers buy?Have a problem need a credible answerSee a problem coming need help from an expertSee an opportunity to shine need help from someone they trust

How does your customer perceive your personal brand?

Is your customer saying, I want you?

19Pain and fearPain and fearGain

19My Personal Brandand What Makes Me Different20

Questions? Thank you.

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