How to Manage Your Social Media like a Boss

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  • How to Manage Your Social Media Like a Boss by Vicious Wishes (Erica McGillivray) @emcgillivray

  • My professional background: 300+ events from 20-3,000

    attendees

    9 years of online marketing experience

    Specializing in community, social media, content, branding, and SEO

    Speaker, teacher, and author @emcgillivray #BurlyCon

  • Expectations for today:

    Tools

    Goal tracking

    Finding audience

    @emcgillivray #BurlyCon

  • Social media management tools

  • Find a tool you *like*

  • Nothings perfect for all your needs

  • @emcgillivray #BurlyCon

  • Tweetdeck Plume Tweetcaster Meshfire Buffer Hootsuite Manageflitter $ Sprout Social $ Viral Tag $

    @emcgillivray #BurlyCon

  • Facebook Buffer Hootsuite Sprout Social $ Viral Tag $

    @emcgillivray #BurlyCon

  • Iconosquare Latergramme Hootsuite Sprout Social $ Viral Tag $

    @emcgillivray #BurlyCon

  • Buffer Viral Tag $

    @emcgillivray #BurlyCon

  • Snapchat

    @emcgillivray #BurlyCon

  • Content creation tools

  • @emcgillivray #BurlyCon

  • Canva Pablo InstaQuote Repost Fancy Frame

    @emcgillivray #BurlyCon

  • Analytics tools

  • @emcgillivray #BurlyCon

  • TrueSocialMetrics Ticketing services $ Followerwonk Manageflitter $ Iconosquare

    @emcgillivray #BurlyCon

  • Whats the right social

    network for me?

  • A three rule guide to choosing

  • 1. Pick a network(s) you enjoy being on

    @emcgillivray #BurlyCon

  • 2. Dont half-ass two things; whole-ass one thing. Ron Swanson

    @emcgillivray #BurlyCon

  • 3. Match your goals to your networks

    @emcgillivray #BurlyCon

  • Goal tracking

  • #1: Selling those tickets

  • General metric: Ticket sales

  • A better question: Where are my sales coming from?

  • @emcgillivray #BurlyCon

    Bought via Facebook

  • @emcgillivray #BurlyCon

  • @emcgillivray #BurlyCon

    Can you use your ticketing service?

    Eventbrite Brown Paper Tickets Showclix Vendini Prekindle Ticketfly

    Yaphsody Venue specific

  • @emcgillivray #BurlyCon

    UTM tracking codes

    http://www.yourwebsite.com/?utm_source=facebook&utm_medium=social&utm_campaign=burlycon

    https://support.google.com/analytics/answer/1033867?hl=en

  • @emcgillivray #BurlyCon

    Event tracking

    https://developers.google.com/analytics/devguides/collection/analyticsjs/events

    Is anyone actually clicking

    this button?

  • @emcgillivray #BurlyCon

    Use Google Analytics!

    Stranger Tickets/Bold Type Tickets traffic only PayPal (kind of) Your own website

  • @emcgillivray #BurlyCon

  • @emcgillivray #BurlyCon

  • Put them here too!

  • @emcgillivray #BurlyCon

    Your email signature!

  • @emcgillivray #BurlyCon

    Content on your site

  • @emcgillivray #BurlyCon

    Content in other relevant sites

  • @emcgillivray #BurlyCon

    Partners, Performers, Press, Playhouses

  • @emcgillivray #BurlyCon

    Even on your posters!

    Add a tracking URL & use a shortener

  • @emcgillivray #BurlyCon

    Dont forget to tally door sales

  • Which of my efforts are most effective?

  • Do I need to expand my network?

  • Sample spreadsheet:

    bit.ly/burlycon-15-spreadsheet

  • #2: Velocity of sales

  • Sales prediction math is hard. Lets shortcut.

  • @emcgillivray #BurlyCon

    Benchmark against yourself (or regionally)

  • @emcgillivray #BurlyCon

    Example: Seattle, you never RSVP!

  • @emcgillivray #BurlyCon

    Example: Los Angeles buys at the door!

  • Sample spreadsheet:

    bit.ly/burlycon-15-spreadsheet

  • #3: In-scene Networking

  • 78% of people share to connect with others

  • @emcgillivray #BurlyCon

    Track socialization

  • @emcgillivray #BurlyCon

    Test: everything on Instagram

  • @emcgillivray #BurlyCon

    Conclusion: invited to more parties

  • @emcgillivray #BurlyCon

    Target influencers: Twitter lists

  • @emcgillivray #BurlyCon

    Target influencers: Facebook lists

  • What connections are you looking to

    make and why?

  • @emcgillivray #BurlyCon

    Make sincere connections

  • What are you tracking? What are your goals?

  • @emcgillivray #BurlyCon

    Resources Tracking spreadsheet - bit.ly/burlycon-15-spreadsheet The Psychology of Social Media by Courtney Seiter https://blog.bufferapp.com/psychology-of-social-media How to predict ticket sales http://repository.upenn.edu/cgi/viewcontent.cgi?article=1048&context=wharton_research_scholars What Social Media Sites Should Your Company Be On? https://www.salesforce.com/ca/blog/2015/11/your-company-on-social-media.html

  • @emcgillivray #BurlyCon

    Erica McGillivray aka Vicious Wishes emcgillivray@gmail.com @emcgillivray Presentation: bit.ly/social-boss