How to manage your social media activity

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  • How to Manage Your Social Media Activity

    One of the questions that I get a lot now, which I didnt get 10 years ago is, How do you

    manage all of your social media activity? Ten years ago we didnt have social media but now

    youve got your Facebook profile and fan page, youve got Twitter, LinkedIn and Google Plus

    and the list goes on. So, how do you make sense of it all and how do you set it up so that it

    doesnt totally consume your time because remember, you should be doing many different

    things to attract more clients.

    One of the things that I say to people all the time is, Facebook is not a marketing plan. I

    know that the online marketers are probably going crazy right now saying, Yes Fabienne, you

    can get clients from Facebook. Yes, of course you can. In fact, I get yummy clients from

    Facebook myself. I also get yummy clients from twitter too; however, too many people spend

    all of their time on one of these vehicles and forget all about the other things you could be

    doing to accelerate your client attraction.

    Facebook and social media should be one slice of your entire marketing pie. And how do you

    make sure that you dont have all your time sucked into social media? Let me share with you

    how I do it. I have three levels of activity on social media.

    The first level is very simple. Its completely out of my hands. In fact, its out of anybodys

    hands. Its the automatic updates that happen without a person touching it (or very minimally).

    What I mean by that is for example, when we post something to the blog it automatically

    through the wonders of technology, gets posted on Facebook and twitter and on all of these

    other platforms. It gets set up and is completely automated by your virtual assistant or your

    web person, or another member of your team.

    Level two involves taking content that Ive already created or posts that Ive already written

    or pictures or testimonials and having somebody else upload those and schedule them. This

    takes another person, perhaps a social media manager to pre-schedule these posts ahead of

    time using HootSuite or something like that or grabbing content that youve already written

    and putting it up. So, Level One is automated and Level Two is done for you.

    The third level is you, done by you. This level is really important and its where people can tell

    that youve actually written this yourself. It could be a status update or a picture. It could be

    something that youre doing on a weekend. It could be something that you have on your desk, a

    book that youre reading, commenting, but the idea is that you allow people into your life.

  • Now, were not talking about your private life, but you can let them into your personal life just

    a little bit.

    Whats good about Level 3 is that it furthers that Know-Like-Trust Factor massively because

    remember, people dont hire you if they dont know you, they dont like you or they dont

    trust you. When you share a little bit of your life, they will. Thats what happens. You also want

    to be responding to other posts and to others comments as well, as yourself.

    Have you ever followed someone who only posts promote-y type things over and over

    again? Dont you get really turned off? Heres the key. You have to have a mix of the types of

    statuses that you put up there, so it could be a work thing or it could be re-tweeting or

    reposting an interesting article. It could be a quote that youve gotten from a book or a famous

    author. It could be your own musings, your own reflections on life and observations. It could be

    something funny. It could be something personal. It could be something tender and eliciting

    lots of yummy comments.

    The idea is that you do a mix of these things. You entertain and you observe and you share

    something that youve found and you share something personal about yourself. When you do

    this, you create this three-dimensional person instead of just being somebody who just

    promotes a lot of things, which can be a really big turnoff.

    Heres what I believe. Theres just too much slick out there. Do you know what I mean?

    Everyones just so perfect on the outside. If you add a little bit of yourself, a little bit of grit to

    the slick, then you become a more real person that can be known, liked and trusted.

    Your Client Attraction Assignment

    Really look at how you can manage your social media activity so that it doesnt run you.

    Instead, you run it. Thatll give you a lot of freedom so that you can still have a big presence on

    social media, but you dont have to have all of your time taken by it. I check in about three or

    four times a day for about five to eight minutes each time, but I know people who spend hours

    and hours and hours on it. Dont let that be you. You can be really effective without all of your

    time being spent on it.

    Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,

    the proven step-by-step program that shows you exactly how to attract more clients, in record

    time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &

    success mindset articles on attracting more high-paying clients and dramatically increasing your

    income, visit