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Using social networks to build your brand and media empire

AITP St. LouisDavid Strom

david@strom.comTwitter: @dstrom

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In the beginning….

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Follow these simple steps:

• Scrub session on Facebook, Web• Start with LinkedIn and mix in others• Develop regular habits to grow your

networks• Add a blog, podcast or email newsletter

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Scrub session

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Don’ts

• Don’t send out mass invites to more than 30 people at once

• Don’t put non-professional items in your status updates

• Don’t obsess about the number of connections and build slowly over time

• Don’t just get started on the site two weeks before you are changing jobs

• Don’t worry too much about using InMail

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Do you want your connections visible?

• Visit this setting first!

What is the difference?

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Privacy settings

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Ways to show your name

• Nancy Shoup, MBA• Nancy Shoup, ace project manager• Nancy Shoup, project manager

maven• Nancy Shoup, project manager

professional

Regular habits1. Always Be Connecting

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Criteria for adding people

2. Ask for recommendations

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Recommendations

• But I don’t know anyone!

• Part time jobs• Family friends,

neighbors, others who know you well

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Endorsements

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3. Join and post on groups

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4. Make all of these regular habits

• For new job postings on your groups• For new connections with your network• To tweak your profile and update your

job history• To update your status with noteworthy

activities, meetings, content or plans

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Other social networks

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Post content regularly!

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Here are just a few local groups

Slideshare: the best way to post content

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Medium

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Think about other content sites

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Tying it all together

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My profile ‘headline’

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Should you pay for LinkedIn? No.

• Job Seeker: $30/mo (not very functional)

• Business Plus: $48/mo (unlimited searches)

• Sales Navigator: $65/mo • Recruiter Lite: $200/mo

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Good luck with your networking!

David Strom(314) 277-7832david@strom.comTwiiter: @dstromhttp://strominator.comSlides available:http://slideshare.net/davidstrom