how to manage your advertising images and keep your sanity! by john lee
TRANSCRIPT
#SMX #32B @john_a_lee
How to Manage Your Advertising Images and Keep Your Sanity!
Getting Images Right in Paid
Search
#SMX #32B @john_a_lee
Who Is This Guy? ManagingPartner–ClixMarketing
DigitalAdvertisingGeek§ Emphasison“Geek”
PriorSentencesServed:§ HanapinMarketing
§ Wordstream
Writer:§ SearchEngineWatch,ClickZ,ClixMarketingBlog,
TheSEMPost,AcquisioBlog,PPCHero
Speaker:§ SMX,SocialPro,SES/ClickZLive,HeroConf,State
ofSearch,AcquisioUserSummit,BingAdsConnect,ZenithConference,MNSearchSummit,TicketSummit
#SMX #32B @john_a_lee
So Many Images to Manage. So Little Time.
#SMX #32B @john_a_lee
You Work in Digital Advertising? You Deal With Images.
#SMX #32B @john_a_lee
How to Manage Your Advertising Images and Keep Your Sanity
Manage the Chaos
#SMX #32B @john_a_lee
Make Files Easy to Share Make Files Easy to Find
Haveanin-houseserver?Great!Workingwithmultiplevendors?Thancloudstorageisthewaytogo!
- Easylongtermstorage.
- Easytoshareviasecurelinks(don’tworryaboutfilesizecapsinemail).
- Anyonecanaccessviatheweb.
Mo’ Images + Mo’ People = Mo’ Problems
Filenamesmatter,folks.Pickanomenclaturethatyou,yourteam,yourvendorsandanyoneelseunderstands.
Whattoinclude?
- Dimensions(e.g.1200x628)
- Channel(e.g.Facebook,Display,etc.)- Theme/AdFlight(e.g.HolidayAdSet1)
#SMX #32B @john_a_lee
Talk the Talk? Walk the Walk!
#SMX #32B @john_a_lee
Low-CostImages• iStockPhoto
• Shutterstock
• PhotoDune• Lightstock
• Canva
Get Images on the Cheap
TheBestPrice(Free)• BlogPhoto.tv
• Flickr
• PicJumbo• MoPho.to
• Gratisography
• Pexels
• Pixabay
• DeathtotheStockPhoto• Bannersnack
• Canva
Thank You Dustin!
warfarplugins.com
dustn.tv
@dustinstout
#SMX #32B @john_a_lee
Tools for Last Minute Tweaks (or Make ‘em Yourself!)
#SMX #32B @john_a_lee
How to Manage Your Advertising Images and Keep Your Sanity
Mind Your P’s & Q’s with Image Size
#SMX #32B @john_a_lee
Facebookhas5+sizes.Twitter2+.Bing(yes,thatBing)4.Displayisatlike,what,20?!?!?Igottiredoflookingthingsup.SoImadea#%@&listlikeSantaClaus!
So. Many. Sizes. How the $#%@ Do You Keep Track?
#SMX #32B @john_a_lee
Huddleupwithyourdesignteamanddiscussefficiencies.- 1200x628=Facebook,Yahoo,Bing- Squares!1080x1080begat600x600
begat300x300=Facebook,Instagram,Yahoo,Bing,display
- Keepasquarelogohandy,often50x50or144x144
Work Smarter, Not Harder
#SMX #32B @john_a_lee
Yes,youcanrepurposesizesformultiplechannelsorplacements.1st,makesuretheyareappropriateincontexttoplacementanddevice.- FacebookNewsfeedvs.Right
Placement- Resizingalargerectangletofit
LinkedIn’s180x110size.- Anythingsizedformobiledisplay.
One Size Fits Most
#SMX #32B @john_a_lee
Want Display Ads, But Lack Time or Resources?
#SMX #32B @john_a_lee
Lack Time and Resources, But Still Want ALL THE ADS?
#SMX #32B @john_a_lee
How to Manage Your Advertising Images and Keep Your Sanity
Images in Search
#SMX #32B @john_a_lee
800x800:Suggestedminimumsize.Atleast75%product.#nofluffInvestinhighquality,highresolutionphotos.-Why?InadditiontoShoppingAds,yourproductfeedpushesimagestolargerformatDisplay/FacebookDynamicProductAds.
Images in Shopping Ads
#SMX #32B @john_a_lee
ServeanimagewithtextadsintheBingsearchresults.4possiblesizes.- Instructionssaytoupload
1200x628imageandcropdown.- Bingrepssaycreatecustomimage
foreachsize.ImageExtensionalsoservesasbasisforBing’sNativeAds.
Bing Ads Image Extension
#SMX #32B @john_a_lee
Now The Future
Bing Ads Image Extensions Open a World of Possibility
#SMX #32B @john_a_lee
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
QUESTIONS?
[email protected] @john_a_lee