how to make your day last longer: time management in marketing projects
DESCRIPTION
For all marketing people who suffer from procrastination and too short day. For all who believe they manage their time perfectly, but appear to be often late, stressed or not having control when talking to the customer. Check out the presentation! It describes simple techniques, tools and competences helping to efficiently manage time in your marketing projects and achieve successes. These techniques can be very helpful and aligned with marketers' creative souls. By Alex Kowalczyk, creator of http://www.foxytasks.com - simple project management for creative peopleTRANSCRIPT
Project Time Management
Alek Kowalczyk
Tips for fixing sound related issues
foxytasks.com
2
Time management
The act or process of planning and exercising conscious control over the amount of time spent on specific activities.
[Wikipedia]
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Time for Project Manager
Management of his own time
Project time management
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Diagnosis
Symptoms of non-optimaltime management
I am late – I run – I am not preparedtired - stressed - distractedI work for others - I often inflame or put conflicts out
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Success and time management
Achieving success doesn't mean that you manage your time well
Efficient time management increases chances for success.
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Pareto PrincipleLoud, trivial
1 2 3 4 5 6 7 8 9 100
20
40
60
80
100
120
effect: 80% effect: 20%
Quiet, critical
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What is important is rarely urgent
and what is urgent is rarely important.
[Dwight D. Eisenhower]
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Eisenhower Matrix
Urgent Not urgent
Impo
rtan
tN
ot
impo
rtan
t
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Eisenhower Matrix Urgent Not urgent
Impo
rtan
tN
ot im
port
ant
Crises Strategic objectives
Little crises Substitute subjects
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My own matrixUrgent Not urgent
Impo
rtan
tN
ot im
port
ant
Publish new article Handle FoxyTasks testing server error
Invoices for accounts department
Prepare the outline of webinar slides
Extend one of FoxyTasks features
Define the task for our trainee (she's wating for it!)
Extend the website traffic statistics
Schedule interviews with our potential users
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My matrix: 2 days laterUrgent Not urgent
Impo
rtan
tN
ot im
port
ant
Publish 2 new articles✔ Handle FoxyTasks testing server error
✔ Invoices for accounts department
Prepare the good webinar slides
Extend one of FoxyTasks features* * almost not used
✔ Define the task for our trainee (she's wating for it!)
Schedule interviews with our potential users
Extend the website traffic statistics
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What to do?Urgent Not urgent
Impo
rtan
tN
ot
impo
rtan
t
Delegate Don't do it
Delegate – you still have time for it!
Or deal with it personally - if you are the most appropriate person
1.Do it on your own. You don't have a choice.
2. Think over your work organization
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Delegating
Along with responsibility delegate competences and entitlements
Define targets, deadlines and resultsPay your respects to doerDelegation without an adequate supervision is an abdication
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Planning
Failing to plan is planning to fail
[Benjamin Franklin]
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Your today's most important task?
?Have you done it? How large % part of your
day did it take you?
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Where do I start?
The most hideous matters
The easiest mattersBut don't start with ...
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Don't start with emails
Email is not a task to do
Email is a random task generator
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ToDo List against Email
Your mailbox is not your ToDo list!
Email is a ToDo List,to which everyone can throw you something !
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The one touch principle
Touch every document just one time. Email also!
Will they fire me because of not reading it?
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The egocentrism of priorities trap
Your priorities vsYour employer priorities
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Meetings
Waste of time
or
The medium of managerial leverage
Be presentClose the doorMute your phoneAsk your cat to leave
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The Agenda
Source: High Output Management, Andy Grove
Too stiffly?Your and others' time is precious
Problem with forming the agenda = Is this meeting necessary ?
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Minutes - MoM - Meeting Minutes
Who is supposed to do what and when is the deadline
Who When What Status
Chairman yesterday Need to sign an agreement with subcontractor late !
Head of Marketing
today review product assumptions done
Web designer
next week Send the website prototype In progress
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Troubles planning your project?!
Dziel i rządźDivide your goal in to small steps
Divide and conquer
Decompose into smaller parts
WBSWork Breakdown Structure
Year 1957: the preparation of project of
nuclear missiles UGM-27 Polaris
WBS Example
WBS ProcessConversion from experts domain to the manager's domain
Scope completeness verification
The basis for the construction of schedule
Schedule
”, there must bea schedule!”
[One of my bosses]
The level of detail
1 reporting cycle
Max 80 hours of work
Unambiguous ownership
One, to join everybody
board of directors
client
team
Proper communication
Why don't you have a schedule?
Cause we won't meet it anyway
I'm still working on it
The customer doesn't want it
My boss has forbidden
It used to be, but is out-of-date
Software?
”Software is a secondary thing”
The ease of communication with team and clientshould be the main criterion for selection of your application for project management
It wears out regardless of what you do It wears out regardless of what you do
Do Do firstfirst things at things at firstfirst
Time Is the Simplest ThingTime Is the Simplest Thing
About me: About me: Alek KowalczykAlek KowalczykProject Manager - EntrepreneurProject Manager - Entrepreneur
The founder of The founder of foxytasks.comfoxytasks.comProjectProject Management for Management for creativitycreativity
Clifford Simak, 1961Clifford Simak, 1961
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