Never play it safe. Playing safe in business is the riskiest thing to do in business. If you want to make your brand stand out

then take some calculated risks and break through that stream of hungry sharks and lions of a competitor. Step out of

your comfort zone and take that calculated risk.

Be creative. Think of what makes your product unique, why your company exists, what motivates you and your team to work

every day, why your product is better than the other and why your corporate philosophy is more important. After getting the

answers to this questions then off to the next step.

Experiment. Trying new things can get pretty scary but in order to stand out you need to subject your ideas for

experimentation. Otherwise, you’re still stuck with your old fashioned ways that would never work in fast paced and

competitive world.

Interact with your customer. Real time. Build a social media community for your company where

your customers can freely express their satisfaction and reviews of your products.

Reach out to the right influencer. By reaching out to those who can make a buzz for your product. These are the

people who can walk the word. People who’ll spread the word about your product. A little bit of word of mouth

marketing can put your product on leverage.