how to make sure developers never use your api

Download How to Make Sure Developers Never Use Your API

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HOW TO MAKE SURE DEVELOPERS NEVER, EVER USE YOUR APIA STUDY IN WORST PRACTICESCarlo LonginoVP Developer Program Servicescarlo@wip.org

February 10, 2015Developer Evangelist Summit

About WIP FactoryThe first B2D marketing agencyStrategic consulting and outreach servicesAPI providers, platform vendors, device makers, developer programs of all stripes

Wireless Industry Partnership Connector Inc. Wireless Industry Partnership Connector Inc.

OnboardingThe process of getting a developer to use your product or servicePost-awareness, exploration, getting started, learning, going live, using your stuffAsk a dev: Sounds like waterboardingBecause too often, it isWhy is it so important?Its crucial to minimize the hurdles/obstacles/friction between getting started and going liveThis is where you will lose the most developers from your programIts also something you have a lot of control over!If you dont want developers to use your API.

Weed out the ones who arent that interested by making them work really, really hard. Wireless Industry Partnership Connector Inc.What does this API/product do?Dont provide contextDont explain thingsForce big downloads with unclear outcomes Wireless Industry Partnership Connector Inc.

How much does it cost to use? Wireless Industry Partnership Connector Inc.

How do I use it? Wireless Industry Partnership Connector Inc.

If you dont want developers to use your API.

Make it as slow as you can for them to get started. Wireless Industry Partnership Connector Inc.Let the Lawyers Get in the Way Wireless Industry Partnership Connector Inc.

Make Them Wait Wireless Industry Partnership Connector Inc.

Ask For TONS of Info Wireless Industry Partnership Connector Inc.

Make Things Secure Wireless Industry Partnership Connector Inc.

Have A Painful Installation ProcessCrypto is GREAT!Complex required folder structures are AWESOME!Lots of big downloads RULE! Wireless Industry Partnership Connector Inc.

If you dont want developers to use your API.

Dont bother with support and communication. Wireless Industry Partnership Connector Inc.Documentation Is OverratedUse PDFs and other non-searchable formats (shout out to Word .docs!)Hide everything behind a login

Wireless Industry Partnership Connector Inc.

Dont Respect Their TimeNobody wants to learn by doing.Lets read 100s of pages instead! Wireless Industry Partnership Connector Inc.

Dont Worry About Responding Wireless Industry Partnership Connector Inc.

Developers Loooooove ForumsThe clunkier the interface, the better! Wireless Industry Partnership Connector Inc.

Dont Go Where They GoAny committed developer wont just stick to the forums they know and love.Right? Wireless Industry Partnership Connector Inc.

Wireless Industry Partnership Connector Inc.

INNOVATIONStarts with DevelopersLet us Build your Developer EcosystemStrategy, Onboarding, Outreach, Events

Carlo Longino, VP of Developer Program Servicescarlo@wip.orgCommunity: www.wip.orgAgency: www.wipfactory.com

Vancouver, Canada Austin, USA Barcelona, Spain

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