How to Make Sure Developers Never Use Your API

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<p>PowerPoint Presentation</p> <p>HOW TO MAKE SURE DEVELOPERS NEVER, EVER USE YOUR APIA STUDY IN WORST PRACTICESCarlo LonginoVP Developer Program Servicescarlo@wip.org</p> <p>February 10, 2015Developer Evangelist Summit</p> <p>About WIP FactoryThe first B2D marketing agencyStrategic consulting and outreach servicesAPI providers, platform vendors, device makers, developer programs of all stripes</p> <p> Wireless Industry Partnership Connector Inc. Wireless Industry Partnership Connector Inc.</p> <p>OnboardingThe process of getting a developer to use your product or servicePost-awareness, exploration, getting started, learning, going live, using your stuffAsk a dev: Sounds like waterboardingBecause too often, it isWhy is it so important?Its crucial to minimize the hurdles/obstacles/friction between getting started and going liveThis is where you will lose the most developers from your programIts also something you have a lot of control over!If you dont want developers to use your API.</p> <p>Weed out the ones who arent that interested by making them work really, really hard. Wireless Industry Partnership Connector Inc.What does this API/product do?Dont provide contextDont explain thingsForce big downloads with unclear outcomes Wireless Industry Partnership Connector Inc.</p> <p>How much does it cost to use? Wireless Industry Partnership Connector Inc.</p> <p>How do I use it? Wireless Industry Partnership Connector Inc.</p> <p>If you dont want developers to use your API.</p> <p>Make it as slow as you can for them to get started. Wireless Industry Partnership Connector Inc.Let the Lawyers Get in the Way Wireless Industry Partnership Connector Inc.</p> <p>Make Them Wait Wireless Industry Partnership Connector Inc.</p> <p>Ask For TONS of Info Wireless Industry Partnership Connector Inc.</p> <p>Make Things Secure Wireless Industry Partnership Connector Inc.</p> <p>Have A Painful Installation ProcessCrypto is GREAT!Complex required folder structures are AWESOME!Lots of big downloads RULE! Wireless Industry Partnership Connector Inc.</p> <p>If you dont want developers to use your API.</p> <p>Dont bother with support and communication. Wireless Industry Partnership Connector Inc.Documentation Is OverratedUse PDFs and other non-searchable formats (shout out to Word .docs!)Hide everything behind a login</p> <p> Wireless Industry Partnership Connector Inc.</p> <p>Dont Respect Their TimeNobody wants to learn by doing.Lets read 100s of pages instead! Wireless Industry Partnership Connector Inc.</p> <p>Dont Worry About Responding Wireless Industry Partnership Connector Inc.</p> <p>Developers Loooooove ForumsThe clunkier the interface, the better! Wireless Industry Partnership Connector Inc.</p> <p>Dont Go Where They GoAny committed developer wont just stick to the forums they know and love.Right? Wireless Industry Partnership Connector Inc.</p> <p> Wireless Industry Partnership Connector Inc.</p> <p>INNOVATIONStarts with DevelopersLet us Build your Developer EcosystemStrategy, Onboarding, Outreach, Events</p> <p>Carlo Longino, VP of Developer Program Servicescarlo@wip.orgCommunity: www.wip.orgAgency: www.wipfactory.com </p> <p>Vancouver, Canada Austin, USA Barcelona, Spain</p>