Money MailerMarketing Programs Designed to Deliver Quality Leads, Raise Awareness, & Build Business

• Founded in 1979

• Experts in placing your business message into high-end single-family, owner-occupied homes

• 95% recipients report opening our package

• 82% high-end consumers report viewing each message

• Over 30,000 unique clients use our services each month across the U.S.

Who We Are

• Business owner set goals starting on January 1

• By April 15 he was not hitting goal

• Therefore, taking less from business than expected and working longer hours

• Needed to increase cash flow

• We provided additional dollars of revenue for pennies

Example of Service

• How are you progressing on your 2016 business plan?

• What are you doing to hit your plan?

• What’s not working as planned?

• May I provide some thoughts?

Tell me about your business

Direct to Consumer Multi-Channel Communication Company

Our Services

Invest to Acquire a New Customer

Source: DMA

Harvard Business School of Business: Concept of Lifetime Value of a Customer

• Helps a small business owner arrive at the dollar value of long-term relationship

• Helps owner decide how much money to spend to acquire a new customer.

While most FIRST TIME sales won’t result in a profit, they will ultimately yield a greater profit to the business in the long-term.

HBR November 6, 2012

According to the Direct Marketing Association, most successful businesses spend 1/3 the lifetime value of a consumer to acquire

Invest to Acquire a New Customer

Source: DMA

Audience40%

Primary Reason to Advertise is to Create Demand

That’s why 2/3 of Ad Spend is on Acquisition

How Businesses Are Spending

– Acquisition (creates demand)

• TV• Direct Mail • Radio

– Search (satisfies demand that already exists)

• YP/Newspaper/Magazine (Old way)• Internet (New Way)

Sear

chAc

quisi

tion

Media Spend

7.36.4

20.6

22.6

17.7

15.1

7.2

16.1

44.5

68.5

$229.4B

2014Source: Winterberry Group analysis of multiple sources - 2014 Display and Search reflect spending on desktop and mobile

TV

Direct Mail

Outdoor

Radio

Magazines

Display

Search

Newspapers

YellowpagesOther Digital & Print

How are consumers finding you?

Crea

ting

dem

and

“Millennials use paper coupons more than twice digital.” “Top selling iPhone app is AdBlocker.”

11/2/15

1. The audience you target2. The offer or proposition you make3. The creative execution you choose

Offer40%

Cre-ative20%

The Foundation of Direct Marketing

3 Key Factors

Source: DMA

Audience40%

U.S. Money MailerMedian HH Income. $52,069 $87,692% of HH Incomeover $100,000 20% 39%Median Adult Age 36.1 38.1Home Owner 67% 78%Attended College 56% 71%Average Net Worth $245,069 $355,680

Source: U.S. Census Data - Bureau of Labor Statistics

Why our Direct Mail Creates Results

It’s the Audience

Money Mailer Zones Are Configured to Reach the Best

Households

Source: Census Data: modeled to 2013 – Applied Geographic Solutions (AGS)Source: Census Data: modeled to 2013 – Applied Geographic Solutions (AGS)

Deliver in Increments of 10,000 Highly Selected Homes

Over 1800 Zones Nationwide

Challenge:New Money Mailer Direct Response client wanted to test and measure co-op envelope’s impact on phone calls.

Strategy:Featured the same offer & creative to the same consumers for four consecutive months to determine the impact of frequency measured by number of phone calls.

Results: Prorated to 100 calls for March Apr 100% increase over Mar calls May 550% increase over Mar & 225% over prior

month Jun 600% increase over Mar & 8% over prior month

Response rates “settle” into a predictable range after the fourth insertion to the same consumer. Consistent with “Cumulative Probability Curve” which you learned in Statistics 101.

New Money Mailer Direct Response Client tested same Offer/Consumer Profile 4X

Frequency Drives Response!

Source: Money Mailer Case Study, July 2013.

Use Call tracking to Measure Response and Improve Campaign Performance

Improve ad spend with informed decisions

Prove Marketing ROI/CPL Optimize Phone Performance

Coaching Improve Lead Conversion Increase Sales

Features and Benefits

Local and Toll Free Numbers Call Tracking Scheduled Reports Call Recording Call Tagging Custom Call Scorecards Campaign Goals and Alerts

Measuring Response

Challenge:Successful direct response client (print: drive to call center) wanted to measure and understand number of Web hits compared to phone calls.

Strategy:Feature the unique landing page URL prominently adjacent to the phone number.

Results: “Web Visits vs. Phone Calls” Jan 2.1x more web visits than calls Feb 3.2x more web visits than calls Mar 2.0x more web visits than calls

For a client that utilizes Money Mailer for the results we deliver via their call centers … Over a three-month trial with 38.9 million print impressions, Money Mailer drove 141% more Web visitors than phone calls!

Direct Response Client Results Show Web Visits Outnumbered Phone Calls by 141%!

Offer.Live/yourwebsite.com

Source: Money Mailer Case Study, June 2013.

Does Print Drive Consumers to Web?

Here’s the Proof