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WEBSITE CONVERSIONHow do you boost your productivity withwebsite conversion?

What is conversion? Conversion to me means turning prospects into

customers and customers into evangelists or raving fans.

To turn a suspect into a prospect means to get an opt-in. This is when

someone gives you their name and email address.

Turning a prospect into a customer means they’re buying something

from you. Then to turn them into a raving fan means they keep buying

again and again, which raises their lifetime value.

Boosting productivity with conversion involves three incredible and

uniquely simple questions, which make good websites great.

! Question #1: What do I want my first-time visitors todo first?

That’s an important question. It’s not only what I want them to do, but

what I want them to do first. This is so I know the sequence of the

process they’re going through.

Conversionmeansturningprospectsintocustomersandcustomersintoevangelistsor ravingfans

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If you go to my blog squeeze page, which is AlexMandossianToday.com,

I want you to opt-in. That’s where my article traffic goes. That’s where

my Twitter traffic goes. That’s where my Facebook traffic and other

traffic, both offline and online, go so that I can build my list.

So the first thing I want first-time visitors to do is to say yes to me by

opting in.

! Question #2: What do I want my return visitors to dofirst?

A return visitor typically will come to AlexMandossian.com, and

what I want them to do first is read a blog post.

I have fresh content each week. The blog posts are interesting.

They’re in the area of entrepreneurship.

By getting them to read the content, I’ll have them click around some

more and hopefully seduce them by having them live into other

content on the site.

This way they get to know, like and trust me.

They will understand and believe me, and hopefully, it’ll be the right

time so they will ultimately buy something from me.

The firstthing youwant to geta first-timevisitor to dois to say yesto you byopting in

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! Question #3: How do I keep them coming back?

The simple answer is to have fresh content. If you have fresh content,

visitors will keep coming back because there’s always something new.

On my blog and my Facebook fan page at ProductiveToday.com, I get

them to keep coming back, which means giving them something new to

keep consuming again and again.

You really need to do these three things to increase your conversion.

Now, conversion isn’t the only thing that’s important. It’s really about

your value per visitor.

I have a special gift for you. If you go to VPVCalculator.com, what you

will find is a spreadsheet that I helped develop years ago on how to get

the VPV or value per visitor of your web traffic.

For example, let’s say you have 100 people come to your website, and you

have a $10 offer with a 5% conversion rate. That means that five out of

100 people say yes. Then we multiply the 5 sales times $10, the price of

your offer, which means that you made $50 from 100 visitors. That’s a

$.50 VPV — $50 divided by 100 visitors.

Now let’s say you have a $100 offer that you’re making available on your

website, and you have a 1% conversion rate. One percent is nowhere

near 5%, but it’s a $100 offer. And 1% conversion means one out of 100

If you havefreshcontent,visitors willkeep comingbackbecausethere’salwayssomethingnew

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people are saying yes to you. So you’re getting $100 out of 100 visitors.

That’s a $1 VPV, which is twice as much as $.50 even though the

conversion is lower with the second offer. It’s because your offer is more

expensive and more valuable.

This is better for affiliate marketing, better for you, better for your

pocketbook and better for your bank account.

So focus on VPV. Remember, a great way to calculate that is to simply

go to the website VPVCalculator.com as a special gift for you. I hope you

make good use of it.

“I wouldn’t give a fig for simplicity on this side ofcomplexity, But I would give my life for simplicity

on the other side of complexity.”

- Oliver Wendell Holmes

That’s what the VPV calculator will do for you; it will give you

simplicity on the far side of complexity. If you remember the three

questions to increase your conversion and value per visitor, you will get

more done and make more money faster, better and easier.

My name is Alex Mandossian, and I hope our paths cross often.

You need toknow yourvalue pervisitor onyour websitebecause ahigherconversionrate is notnecessarilybetter than amorevaluableoffer

© 2010 Heritage House Publishing, Inc.

“I've interviewed many experts, but there's nobody better at the teleseminar formatthan Alex Mandossian. He takes a typical seminar with some educationalinformation, turns it into a multi-dimensional experience.”

MartinWales

“I have never been more impressed by a marketing consultant in knowing whatneeds to be done to reach precisely the clients… Our clients now really are clientsfor life, through Alex’s principles.”

Joel Bauer

“I’ve learned so much from Alex’s strategies and have applied those to my business.Now I make a lot of money every month with teleseminars alone. So be sure to listento everything Alex says.”

Alexandria Brown

EXPERTS ARE RAVING ABOUT ALEX

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