how to make landing pages

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How to Make Landing Pages A Brief Tutorial

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Page 1: How to make landing pages

How to Make Landing PagesA Brief Tutorial

Page 2: How to make landing pages

What is a Landing Page?

• Simply put, it’s a tool for you to turn visitors into customers.

• They are used primarily for lead generation. • They are also used as a launch page, or to sell

something directly – a download or purchase. • They are perfect for contests or promotions.

Page 3: How to make landing pages

What is a Landing Page?

The single most important thing to remember about Landing Pages is that they are used to target specific ad groups, for whatever purpose you desire.

Page 4: How to make landing pages

What type of landing page do you need?

• Study our Google Ads and see which ones are not performing. Those can be converted into a new landing page immediately.

• Landing pages give you flexibility that the website doesn’t.

• People visit landing pages via SEO, paid ads or email campaigns.

Page 5: How to make landing pages

Our Google Adwords Account

• Go to the Google Adwords login page.• Login ID – [email protected]• Password – WordContEdit2404• Click on the campaign ‘Becomeshakespeare’• There are a total of 12 ad groups present here.

Page 6: How to make landing pages

Pick the low performing ads

• Study the stats of the ad groups and see which ones can be improved.

• If the CTR (Click Through Ratio) is below 1%, then maybe the ad should be refined.

• Eventually though, all the ads should have landing pages.

Page 7: How to make landing pages

Our Unbounce Account

• Now that you know what landing pages are to be made, go to Unbounce.

• Visit the page – www.unbounce.com• Login ID – [email protected]• Password – WordContEdit2404

Page 8: How to make landing pages

How to make the landing page

• Now click on ‘Create new page’ • All the landing pages that have already been

designed can be seen under the ‘Pages’ option on the left.

• But right now we are focusing on making a new landing page for ourselves.

Page 9: How to make landing pages

Picking a Template

• Next, we need to pick the right template. • They have 3 types – Lead generation, Click

through & Coming soon. • It is best to always pick ‘All’ as we can see all

the templates and pick the most suitable one. • For medium, we also pick ‘All’. • If needed, we can even ‘Start with a blank

page’.

Page 10: How to make landing pages

Landing Page Editor

• Now pick the template you want and click on ‘Save & Start Editing’.

• Assign a name for the landing page in the text box at the bottom.

• Now we get to the landing page editor. • This is where we can design the page to suit

our needs.

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End Goal of the form

• Figure out if your form is primarily meant for ‘info sharing’ or for ‘info gathering’.

• Arguably, all forms should have a form for filling details.

• Ultimately, you need to know beforehand what the End Goal of the form is.

• This End Goal should always be measurable.

Page 12: How to make landing pages

SMART Goal Setting

• Specific. • Measurable. • Action oriented. • Relevant. • Timebound.

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Links and Buttons

• Your page should have linked URL’s. • These can direct visitors to your website or

even to another form. • Links should be clickable and clearly visible

with a call to action. • Social media buttons can also be shown. • However, keep in mind to not have too many

links – especially in the top right corner.

Page 14: How to make landing pages

High-Res images

• High quality images are needed for Landing Pages.

• Visit this link – www.graphicstock.com• Login ID – WorditCDE• Password – WordContEdit2404

Find the most suitable images on this site or any other stock image database.

Page 15: How to make landing pages

Rules to Remember - Colours

• Stick to the colour palette of Becomeshakespeare.

• The hex code of our color is ‘#ec6701’. • Find the complementing colors that should be

used. • Find the best combinations for your Landing

Page.

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Rules to Remember - Copy

• The copy should be concise and catchy. • The headline should be attention grabbing. • Use a unique & new tagline. • Do not use the copy from the website. • It should be persuasive. • Try to use trending designs like ‘Price Anchoring’

& ‘Info Doodles’. • The Landing Page text should match the ad text.

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Other Rules to Remember

• Use clear images without text. • When a visitor clicks on the CTA button, allow

them to share the page with their friends and also show a Thank You message.

• Use trust factors like customer messages, press mentions, guarantee seals & 3rd party trust and security verifications.

• Display numbers and stats.

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Other Rules to Remember

• Place the CTA button so that the visitor does not have to scroll down to see it.

• All important parts of the page should be visible without scrolling down.

• Answer a common fear that people may have about the product or the industry.

• Combinations of lines and icons serve as worthy page breaks.

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Golden Rule

• Less is More! • People get distracted easily. So convey the least

amount of information to make a sale. • Make the information skimmable. • The best landing pages are targeted. They speak

to a specific person and offer him a reason to buy your product.

• Use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

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Things to Avoid

• Every single social media button.• Navigation that is the same as your website. • Overly stylized fonts and icons.

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Things you Should Know

• Identify 5 characteristics of your customer that can be worked on in the Landing Page.

• Know your customers. • Have a handy list of keywords. • Find landing pages of your competitors and

see what they do.

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Add Web Analytics

• Finally, remember to add the Landing Page to your Google Analytics.

• This will help you measure the views and the conversions.

• The conversion rate is the most important ratio to remember.

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The End!