How To Make Every Page On Your Website More Engaging?

The webpages on your website are not meant to last forever but atleast they should be engaging

enough to make your visitors spend time on site. Though web pages might have blogs and articles

published on them but they lack the interest quotient. With time, these pages will join the billions of

other pages on the internet which goes unread and unindexed. Now the most important question that

arises is-what should be done to make your website's pages more engaging?

Firstly, let us understand what is an engaging page? The engaging page is something which contains

content which helps in gaining search traffic and readers even long since it was published. Some of

the points that must be considered to make your web pages more engaging are listed below. These

points should not be overlooked if you want to create web pages which remains evergreen even

after years of publishing.

1. Consider Search Engine Algorithms

There should not be any misconception regarding the fact that the content on the page is not only

for the readers but the search engines as well. The content on the pages should be such that it gets

indexed by the search engines. Your pages should appear higher on the SERP to draw more traffic

and customers. Publish content which is SEO-friendly and loved by both web crawlers and readers

so that it create maximum impact.

2. Relevant To Different People

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The content displayed on the web pages must be relevant to various people according to their need

and requirement. Judging relevancy is a tough job because something which is relevant to an

individual might not be important to the other. The visitor who has come to your site for

informative, updated content will never return if he finds old data. Keep updating and re-writing

your content for attracting more readers.

3. Not Everything Will Be Same

You will have to understand that not all content will create the same effect on the readers. While

some of your articles will generate traffic for years, the others might generate none even in the

beginning. The topic selected and the information inside the article/blog will decide its fate. Try not

to include dates or years more often as this will make them obsolete with the change in the year.

Write content which is specific and informative on a particular topic.

4. There's More Than Just Articles

Never settle for just blog and articles, instead go for other forms of engagement also to attract

maximum visitors. Include videos and infographics for making your content more interesting and

meaningful. Gone are the days when only blog/articles were considered to be medium of

information. Try out various combinations of visitor engagement which will give you the maximum

results.

Creating engaging web pages is not an one time affair instead it is an ongoing process. You cannot

expect your website to rank high always without putting in efforts continuously. You can get a high

rank once but to sustain it, you will have to keep doing restructuring of your site.

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