How to Make Email Marketing Campaign Effective?

Today, we are in amidst of 2012! Where – we have social networking sites like Facebook that holds almost 900 million people on it while LinkedIn has over 170 million people. And we have smartphones as well…

With the advent of online communication in business, it has been seen that in every 5 minutes, people are bombarded either with emails, messages on social networks, and texts all day. In such a scenario, why one would take pain of opening or reading (especially) any unsolicited emails that are merely loaded with promotional stuff?

But, still email is the most preferred method of business communication for a wide range of audiences. And thus, it becomes more significant to test, measure and give careful attention to your email marketing messages before delivering them to your target audiences.

First of all, take a look at your email marketing newsletter and ask yourself, “Does your mail add any value to the reader? “ If not then, what’s the point of sending, who will care for it? Consider, if you would have received your own email to your inbox. Will you open it and read it? Would you click on a link mentioned in it?

If your answer is “no” to all these questions, then it is time to redesign your Email Marketing Campaign. Give it a fresh start by keeping customer in mind and considering how it can bring value to their businesses or their lives.

Once you have found the grounds to send an email to your subscribers list, the next important thing is how you are going to compel them on opening the emails sent by you. Here comes the role of a subject line. It is the subject line that attracts readers to open up your mail and go through it. You can also measure the effectiveness of a particular subject line by looking at the open rate on the campaign. The more the people are opening your email, the better the subject line is. To make a subject line the most effective one, email marketers try to offer a benefit to the reader which arouses their curiosity, or satisfy their needs.

At last, don’t forget to inform them that what they should do next. In order to make the email marketing campaign successful, many businesses often tries to put a strong call to action in email marketing. However, just adding a button that says “Buy From Me Now” without giving the audience any real value or reason to buy from you is just a misuse of it. In fact, your call to action should invoke the reader's mind and arouse an interest towards your services. Thus, it is essential to provide them with clear directions of what you want them to do.

For making your email marketing campaign successful, remember that an email does not have to get trapped in an inbox. So don’t forget to make it shareable and your readers will take care of the rest.