how to make 2015 the best year for your landscape company
TRANSCRIPT
Welcome
6 Ways Make 2015 Your Best Year Ever
•2014 was a good year for most contractors
•2015 – What will it bring?
•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!oConstruction Spending is up
•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!oConstruction Spending is upoMarriott is building 1800 hotels worldwide
•2015 – What will it bring?
•There is no reason to believe 2015 won’t be great!
•Lots of Good Data out there and Optimism!oMajor equipment manufacturers like Gravely, Vermeer and STIHL are all doing well
•2015 – What will it bring?
•Lots of Good Data out there and Optimism!o Ariens
•2015 – What will it bring?
•Lots of Good Data out there and Optimism!o Gas prices!
•2015 – What will it bring?
•Lots of Good Data out there and Optimism!oGrunder Landscaping was up 15% and we will do it again!
So if you want to GROW, there are 6 things you need to focus on.
•6 Things to focus on to GROW:
1. Sell more to your existing clients
•6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
•6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money
•6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money
4. Be More Efficient
•6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money
4. Be More Efficient
5. Use the winter wisely
•6 Things to focus on to GROW:
1. Sell more to your existing clients
2. Attain, Train, Retain, and Entertain a World Class Staff
3. Have more Fun and Make more money
4. Be More Efficient
5. Use the winter wisely
6. DO something to get better
•Before we start with those 6 things, let’s begin with the end in mind
•Before we start with those 6 things, let’s begin with the end in mind
• 6 months from now, what would need to happen for you to consider that time successful?
•Before we start with those 6 things, let’s begin with the end in mind
• 6 months from now, what would need to happen for you to consider that time successful?
• 12 months from now?
•Before we start with those 6 things, let’s begin with the end in mind
• 6 months from now, what would need to happen for you to consider that time successful?
• 12 months from now?
• Write that down in detail!
•Revolves around Vision → Mission → Core Values
•Revolves around Vision → Mission → Core Values
•Your T.E.A.M must be clear on what you are trying to do!
•Revolves around Vision → Mission → Core Values
•Have to get what you are trying to do
•Crystal clear – Strategy!
•Revolves around Vision → Mission → Core Values
•Have to get what you are trying to do
•Crystal clear – Strategy!
•Then we put Structure in place
•Structure always follows Strategy
•Structure always follows Strategy
•Structure is how we will do what we want to do
•Structure always follows Strategy
•Structure is how we will do what we want to do
6 things you need to focus on to make 2015 your best year ever…
1. Sell more to your existing clients
1. Sell more to your existing clients
o Deeper wells
1. Sell more to your existing clients
o Deeper wellso Be everything to a select few
1. Sell more to your existing clients
• Say no, not yes, to more things
2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?
2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them
2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them
• Look at your successful hires
2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them
• Look at your successful hires
• What do they have in common?
2. Attain, Train, Retain, and Entertain
o What type of team member are you looking for?• Profile them
• Look at your successful hires
• What do they have in common?
This should all be written out!
•Attaino Where do you find them?
•Attaino Where do you find them?o How do you find them? – screen them
•AttainoHow do you find them? – screen them
oIt’s not easy to work at Grunder Landscaping – we even inventory your truck!
•Attain – Have a plan!
•AttainoWhere do you find them?oHow do you find them? – screen themoWho finds them? – everyone
•AttainoWhere do you find them?oHow do you find them? – screen themoWho finds them? – everyone
oYour current team is the best source for new team members
•Train
oOur training circle (idea stolen from HighGrove Partners)
•TrainoThis is the MOST important part to an excellent team
•TrainoThis is the MOST important part to an excellent team
→ ENGAGE ←
•TrainoThis is the MOST important part to an excellent team
→ ENGAGE ←
oWhat does training look like at your company?
•TrainoThis is the MOST important part to an excellent team
→ ENGAGE ←
oWhat does training look like at your company?oWhat does your team do well?
•TrainoThis is the MOST important part to an excellent team
→ ENGAGE ←
oWhat does training look like at your company?oWhat does your team do well?oWhat needs to improve?
•RetainoThis part plays a big part in attaining new people
•RetainoThis part plays a big part in attaining new people
•In your quest to find new people, don’t forget the good ones you currently have on your team
•RetainoThis part plays a big part in attaining new people
•When your team feels “engaged,” they want to stay!
•Entertain
•Entertain
oAll events are great – 3 things
1. Ask your team what they want & do that
2. Surprise them once in a while
3. Don’t spend big bucks
•Entertain
o Bottom line – Have a plan• Tell your team you appreciate them
• How many specific words of praise have you shared in the last month?
• Thank you notes?
• 3rd party compliments?
3. Have More Fun and Make More Money
3. Have More Fun and Make More Money
• Examples to learn from• Southwest Airlines
3. Have More Fun and Make More Money• Examples to learn from• Southwest Airlines
• Ed Debevic’s
3. Have More Fun and Make More Money• Examples to learn from• Southwest Airlines
• Ed Debevic’s
• Praise in Public
4. Be more efficient
4. Be more efficient
• TEAM – Together Everyone Achieves More
4. Be more efficient
• Where are we wasteful?
4. Be more efficient
• Where are we wasteful?• How can we fix this?
5. Use the Winter Wisely
5. Use the Winter Wisely
• Review the good and badoStart doingoStop doingoKeep doing
5. Use the Winter Wisely
• Review the good and bad
• Sit down with your team – talk to them!oHave a dialog
5. Use the Winter Wisely
• Review the good and bad
• Sit down with your team – talk to them!
• Read some books
5. Use the Winter Wisely
• Read some books
5. Use the Winter Wisely
• Read some books
• Get Ready…oYour year is made in the winter!
6. DO something to get better
• My 76 year-old Aunt Barbie
www.martygrunder.com
•Tour Coastal Greenery
Jeffrey Johns, CEO
•The King and Prince Beach and Golf Resort
•Mark Sanborn
•Introducing – Our Sponsors
•Companies that focus on these 6 things can and will win in 2015!
•What would I do if I were you? 1. Define what a win looks like
2. Get some help on the 6 Things
3. Come to GROW! on St. Simons Island!