EFFECTIVE WAYS TO LEVERAGE INFLUENCER MARKETING

WHO ARE SOCIAL INFLUENCERS?

Who is an influencer?

An influencer has the ability to change

behavior or impact purchase decisions

in a given context. On the social web,

influencers have earned an engaged

audience by producing content on

specific topics

How influencers drive social

engagement?

CREATES SHARES TWEETSLIKES COMMENTS

SOCIAL INFLUENCERS

create direct brand

endorsements

THEIR AUDICENCES

drive endorsements

through engagement with

influencer content

The consumer has raised

their hand and said “I am

interested”.This is now also

getting correlated with the

increase in sales.

The Power of Influence

5K ~ 50KUnique Monthly Visitors

16Xhigher average

engagement rates

than paid media and

owned alternatives

Influencer Marketing Campaign

Performance

100Influencers

drives1KActions

30K – 40K Social Endorsement Delivered

TO MILLIONS OF CONSUMERS

WHAT CUSTOMERS ARE SAYING ABOUT INFLUENCERS…

20%of women will consider

purchasing products

supported by

influencers

68%of consumers trust

online opinions from

other consumers

30%of consumers under 32

spend time on social

media digesting peer

written content

Conversions increase from

3~10Xwhen brand shares content

through influencers in their

industry

47%readers consult blogs

to find new trends and

ideas

WHAT BRANDS ARE SAYING ABOUT INFLUENCERS…

88%of influencers tell

friends about the

brands that sponsor

them.

72%of influencers share

additional posts about their

sponsors outside of any

contractual agreement

44%of influencers decide to work

with a brand because the

opportunity is relevant to

their own audience

60%of fashion and beauty

brands have an influencer

marketing strategy in place

21%of fashion and beauty

brands plan to invest in

influencer marketing in next

12 months

HOW BRANDS ARE USING INFLUENCERS…

84%brands find influencers

manually instead of using

influencer identification tools

69%brands say they use

influencers while launching

new products

72%say the relevancy of the

influencers and their

audience is more important

than their reach

85%say email is the most

effective channel to reach

influencers

59%say influencer marketing

budgets will increase in

2016

HOW TO TARGET AND IDENTIFY ADVOCATES

AND INFLUENCERS

Find the Right Power Influencers

Start by creating a profile of these ideal

influencers through different platforms

AGE GENDER LOCATION

PLATFORM AVERAGE AUDIENCE SIZE

Reach out to influencers the Right Way

Keep it simple.

Introduce your brand via email

State the interest

Describe the mutual exchange value

/ gratification

Social Currency: The Mutual

Exchange Value

Social currency can be divided into five categories

CONTENT BRAND RECOGNITION PRODUCTS, SAMPLING

UNIQUE EXPERIENCES SWEEPSTAKES

When brands repurpose influencer content on their

owned channels, it outperforms the brands own

content by an average of 3 ~ 10X

Sources:

http://www.trafficgenerationcafe.com/influencer-marketing-11-ways-

to-be-memorable/

http://www.trafficgenerationcafe.com/10-ways-to-successfully-

engage-influencers/

http://www.traackr.com/influencer-marketing-framework

http://www.traackr.com/why-invest-influencer-marketing

http://sproutsocial.com/insights/influencer-marketing

I am a high-energy, confident professional withan infectious enthusiasm for technology. As ahighly organized and friendly professional,received industry recognition and awards bywinning various digital marketing activities forCoca-Cola in EFFIES and IAMAI awards forcampaigns like ‘Sprite Teen Till I Die’ and‘Facebook Feature Phone Campaign’ toincrease recruitment and frequency for thebrand among mobile phone users. Possess astrong technical background by completing B-Tech in computer systems and working as aprogrammer. My hobbies include watchingSci-Fi movies and reading books on businessand digital marketing.

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