how to kickstart your digital analytics journey?

HOW TOK ICKOFF YOURD IG I TAL ANALYT ICSJOURNEY ?

THE D IG I TAL ANALYT ICS COMPANY

TO ACH IEVE PRACT ICAL AND USEFULINS IGHTS , D IG I TAL ANALYT ICS HAS TOBE TAKEN SER IOUSLY FROM STEP ONE– R IGHT WHEN YOU DEC IDE TO BU I LD AD IG I TAL PRESENCE OF ANY K IND .

HERE ARE SOME USEFUL T IPS THATWILL GET YOU STARTED I N THEANALYT ICS WORLD

AN I NTRODUCT ION


1BUILD A DIGITALANALYTICS ROAD -MAPBusinesses often have a complex digital footprint with

multiple websites and many stakeholders are involved in

managing, maintaining and updating the website. This

complexity is usually a big roadblock when it comes to

taking quick decisions.

Whether you are a beginner or have an established web

presence, it is essential to have the goals in mind and then

plan accordingly.


2IDENTIFY THE

RIGHT METRICSTO TRACK

The first step is to make a list of all

the metrics and KPIs that need to be

tracked and analyzed. If you have a

clear picture of your expectations,

then you can perform the tweaks

and customizations required to get

those numbers with ease.


3IMPLEMENT ATOOL THATSUPPORTS YOURNEEDS

Based on the amount and type of insights

you need, you can opt for anything from

MS Excel to full-fledged Google Analytics

Premium, or any other high-end tool.

One must also understand the importance of tag management. If done perfectly right from

the beginning, it can deliver accuracy and agility to your digital analytics.


4SET -UP ANALYTICSFOR YOUR DIGITALMARKETING CLOUD

Companies invest in a lot of digital marketing activities such

as online advertising, social media marketing, mobile based

marketing, and so on. All this data should be integrated

together to form a complete picture for generating insights

which can be accomplished using a a digital marketing

cloud. .

F IRSTTH INGSF IRST


F IRST GET THE ANSWERS THAT MATTER

THE MOST AND THEN MOVE DEEPER TO

KNOW THE WHYS , WHENS , AND HOWS .


IDENTIFYCONVERSIONFUNNELS &OPTIMIZE THEMThe biggest priority for any digital marketer is to increase the

conversion rate. Conversion rate could have different meanings

for different businesses, but there is always a path that visitors

follow before doing what you wish for them to do.

Conversion funnel needs to be analyzed at each step and optimized which

will facilitate an engaging user experience and drives them closer to the

conversion path..


IDENTIFYCUSTOMERSEGMENTS

Segmentation is the first step towards

personalization. It is important to identify

segments that boost margins. Effective

segmentation would help you in devising

better marketing strategies.


UTIL IZE A /BTESTING TOOPTIMIZE WEBPAGES

Experimentation and innovation is the key to building an effective

digital presence over time and this can be made possible through

A/B testing. Testing multiple options of the same page, making

minor tweaks in terms of language and design, and analyzing what

peaks the interest of your visitors the most are some of the activities

involved in the process.


SEEKPROFESSIONALHELP WHENNEEDEDAs the scope of work involved in analytics is becoming greater

and more complicated, a certain level of expertise is required

to accomplish the goals with finesse.

Do not hesitate to hire additional help and resources for analytics as it has now

become a vital part of any business entity and can easily become your

competitive differentiator.

NABLER I S THE TRUSTEDD IG I TAL ANALYT ICSPARTNER FOR TOPENTERPR ISES &MARKET ING AGENC IESACROSS THE GLOBE .


V I S I T WWW .NABLER .COM FOR MORE I N FORMAT ION .

how to kickstart your digital analytics journey?

Data & Analytics