how to increase online & offline conversion - invox.ro
TRANSCRIPT
How to increase Online & Offline conversions?
Organizator conferinta „Targetarea in campaniile online si offline”
Main reasons for targeting
Targeting
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ONLINE CONVERSIONSä
SEARCH TRAFFIC
DIRECT TRAFFIC
REFFERAL TRAFFIC
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SHOPPING CART
CONTACT FORM
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é
PHONE CALLS
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OFFLINE CONVERSIONSo
PHONE CALLSñ
BILLBOARDS
FLYERS
BANNERS
;RADIO
TELEVISION :
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TRACKING CONVERSIONS – How ToY
Website Actions ñ
Phone Calls ñ ?
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TRACKING CONVERSIONS – How ToY
Website Actions ñ
Phone Calls ñ Call Tracking
Call Tracking – How it works
Call Tracking Solutionswww.invox.ro
INCREASE ROI
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Call Tracking – How it worksY
CHANNELS SEEN ADS CALLS CALL ROUTING SALE(S) CLOSED FULL REPORTS
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02 04 06
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Call Tracking Solutions - OFFLINEo
Assign dedicated tracking numbers
for each offline advertising channel(s)
BILLBOARDS
FLYERS
BANNERS
; RADIO
: TELEVISION
ONLINE – Call Tracking Solutions
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Call Tracking Solutions - ONLINE
Direct Mailing
Incoming Links
Organic Search
Landing Pages
Social Media
Google AdWords
Banner Ads
Dynamicphone
number insertion
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A/B Testing – Landing Pages
65% 92% 75% 80%
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A/B Testing – Newsletter Design
72% 80% 28% 69%
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Call Tracking Solutions - Social Medias
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Ç
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Call Tracking Solutions – Incoming Linksp
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News Articles
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Press releases
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Forums03
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Blog Posts
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Call Tracking Solutions – Search & Display„
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SEARCH – Keywords Tracking
DISPLAY – Ads Formats Tracking
DISPLAY – Ads Creative Tracking
DISPLAY – Placement Tracking
Some Analysis Information
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Call Tracking Solutions – Google Analytics Integrationy
Source / MediumĢ
Goal CompletionĢ
Conversion RatesĢ
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Call Tracking Solutions – Real-Time Reporting
Source / Medium
Time of Call
Call Recording
Keywords
Call Routing
No. of Call per Referrel
Landing Page
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Call Status
Caller ID
THANK YOU Q & A
www.invox.roä
+40 741 161 0215
/Invox.rov
/InVox_CallTrackt
/invox-call-tracking-solutionsą
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