how to increase conversion rate

22
How to Increase Conversion Rate 11street Strictly Confidential

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Page 1: How to Increase Conversion Rate

How to Increase Conversion Rate

11street

Strictly Confidential

Page 2: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description format

Header

Recommended Products

Description

Additional Images

Return & Exchange Information

Example:

Page 3: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description - Header

Next Business Day Delivery

7 Days Free Return & Exchange

Free Shipping for all Product

Our Promises!

Next business day delivery

7 Days free return & exchange

Combine shipping to save your shipping feeWhy buy from us?

Page 4: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description - Description

SleeveSize Shoulder Chest Hip Hem

Product images are for illustrative purpose only, may not 100% depict the actual product. Color variance, minor stitching issue and etc does not formed as wrong or defective items.

Material: Rib Cotton

Color: Red, Blue, Black

Size: S, M, L, XL

Product Weight: 0.3kg

Product Name: Korea Slim Dress

SKU: KR0918011st

Elastic

Thickness

Stretch

Yes1 2 3 4

No5

Product Size

Disclaimer

Product Details

Page 5: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description - Additional Images

More Example:1. 11street Korea2. 11street Indonesia

Page 6: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description - Return & Exchange Information

Reason for Return Possible to Return Proof for Verification

Shipping Cost of Return Remark

Damaged Item Yes Photo Needed Borne by Seller Please note that any returned

must be in their original condition (this includes the

item in its original pack

aging) and it is very important that no tags or

labels are removed.

Wrong Delivery Yes Photo Needed Borne by Seller

Size Does Not Fit Yes No Borne by Buyer

Not Satisfied / Don’t Like Product

Yes No Borne by Buyer

7 DAYSFREE Return & Exchange Policies

Page 7: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description - Return & Exchange Information

7 days return or exchange policyAt Concept Store, we want our customer to be completely satisfied with your purchases. We regret that refunds cannot be accommodated. If for any reason you are not completely satisfied, you may return your purchase in its ORIGINAL NEW CONDITION, UNUSED, with ALL TAGS ATTACHED within 7 days from date of receipt for exchange (for item of equal or lesser value).

However, this does not apply to the sale or clearance items in which no refund nor return will be entitled for this. Also, we cannot extend this return policy to resellers of our product.

Return or exchange proceduresPlease request for return or exchange from your 11street “MY PAGE” within 7 days from the day order is received. You have to include the following details in the email:

Reason for return or exchange (so that we can improve!):Once we receive your request for return or exchange, we shall contact you within 3 business days for further instructions. To exchange item, please let us know the item you like to have in exchanged.

You will need to bear the shipping charges for returning the item to us and also the redelivery charges for new exchange item. However, if we send the wrong or defective items to you, we will bear all the cost of return shipping (as long as you use a standard shipping method) and we will make sure we send the correct items to you, ALL at our expense.

Product images are for illustrative purpose only, may not 100% depict the actual product. Colour variance, minor stitching issue and etc does not formed as wrong or defective items.

7 DAYSFREE Return & Exchange Policies

Page 8: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description - Recommended Products

Recommended Products

Page 9: How to Increase Conversion Rate

How to Increase Conversion - Product Description

Product Description - Visual-based product page description format

Header

Recommended Products

Description

Additional Images

Return & Exchange Information

Example:

Page 10: How to Increase Conversion Rate

How to Increase Conversion - After Sales

After Sales Customer Services

Whatsapp

SMS

Call

Feedback

Confirmed PurchaseCustomer

Relationship

How WhyReview

Comment

Recurring Sales

Settlement

Thank You Note

Page 11: How to Increase Conversion Rate

How to Increase Conversion - After Sales

After Sales Customer Services

Thank you for your recent purchase of Tupperware Product.We appreciate having the opportunity to do business with you. Our customers are our top priority, and we strive for 100% satisfaction. If you have any questions or concerns about this order, please do not hesitate to contact us.

Again, thank you for your purchase. We look forward to serving you again in the future.

Tracking Number: Pos Laju - MY1234568E

Concept Store Concept Store

Please accept our sincere apology for the error we made in your last order #2015051492749. We are sending you the correct size dress, along with a free gift.

We hope this has not caused you too much inconvenience. We appreciate your business and will make every effort in the future to send you the correct merchandise.

Tracking Number: Pos Laju - MY1234568E

Page 12: How to Increase Conversion Rate

Thank

you!for your purchase from us on 11street - Concept StorePlease take a moment to leave us a positive

Should you feel that our products don’t deserve for “Satisfied” rating, please contact us before leaving negative/neutral feedback. We will make effort to ensure you are 100%

satisfaction!

Concept Storehttp://store.11street.my/conceptstore

Concept Store

Always Your Best option

How to Increase Conversion - After Sales

Page 13: How to Increase Conversion Rate

How to Confirm Purchased and Leave Comment?

Concept Storehttp://store.11street.my/conceptstore

Concept

StoreAlways Your Best

option

Confirm Purchased

1

2

3

Guides

First of all, log in to your 11street account.

1. Click My Page2. Go to My Shopping History > View

Order/Shipping3. Click Confirm Purchased and leave us a

Good Comment.

Thank

you!

How to Increase Conversion - After Sales

Page 14: How to Increase Conversion Rate

How to Increase Conversion - Response Time

Response Time - Shipping

Seller Office

Ship out within 3 business days following payment completion.

Page 15: How to Increase Conversion Rate

How to Increase Conversion - After Sales

After Sales Customer Services

Comment

Review

Page 16: How to Increase Conversion Rate

How to Increase Conversion - Response Time

Response Time - Q&A

Listing Page

Seller Office

Page 17: How to Increase Conversion Rate

How to Increase Conversion - Response Time

Response Time - Shipping Delay

Seller Office

Ship out within 3 business days following payment completion.

Free Gifts

Page 18: How to Increase Conversion Rate

How to Increase Conversion - Shipping Fee

How to Choose a Shipping Strategy for Your Online Store

Free Shipping

Conversion RateContinue - Purchase

orAbandoned Carts

Shipping fee never FREEIncrease product prices

to cover costs for shipping (customer pays)You pay the full price of shipping out of your margins (you pay)Increase prices of products slightly to cover partial costs of shipping (you and your customer pays)

1

2

3

Bundle Shipping

Shipping Fee

Conditional Free

Conditional Discount

Page 19: How to Increase Conversion Rate

How to Increase Conversion - Selling Price

Market Research on Product Pricing

Example:1. PriceMe2. PricePanda

RM 2499?

RM 3299?

RM 3399?

RM 2299?

RM 2099?

Page 20: How to Increase Conversion Rate

Product Name: Victoria's Secret Limited Edition Push-up Bra 34CProduct Category: Women Clothing - Underwear / Sleepwear - Bra

Product Name: Nestle Milo 3In1 Original 20 Stick Product Category: Grocery - Beverage - Coffee & Tea

Product Name: LG 47" Full HD CINEMA 3D SMART LED TV 47LB6500Product Category: Home Entertainment - TV - LED

Back

Strictly Confidential

[Brand] | [Product Name] | [MISC] (Model, Sizes, Color, etc)

How to Increase Conversion - Product Title

Page 21: How to Increase Conversion Rate

Strictly Confidential

How to Increase Conversion - Product Images

Don’t

• Use blurry or soft focus

• Lay footwear flat

• Crop ineffectively

• Overdo the background

Do

• Show the variation of colours

• Provide more angles

• Show the detail

• Provide sense of scale

Page 22: How to Increase Conversion Rate

Thank you

www.11street.my