How To Increase Blog/Website Traffic Through SEO

Copywriting

An SEO Copywriting Story

Imagine this scenario. Jane’s blog “Escape from Governing” has just reached 1,000 subscribers.

Inspired, Jane writes her first e-book entitled “How to Marry a Rich Man, Get Rid of His Crazy

Wife in The Attic and Live Happily Ever After.”

So, maybe she needs to work on the title a little, but either way she’s ready to send her self-help

e-book into the world. From her blog subscribers she already has a pre-selected group of

potential buyers.

Yet, Jane has bigger ideas for her e-book.

She starts thinking about how she can expand her audience. Jane thinks about her target market

(frustrated governesses, single women, Lowood school drop-outs, non-conformists,) and comes

up with a list of words that people might type in the search box to discover her e-book.

Her keywords or search phrases could include – successful governess employee relationships,

dealing with a tormented man (how), older man younger woman relationship advice, how to

catch a rich, hot, cutie with a large estate, overcoming gender stereotypes, and so on.

She wants to find people who are interested in the subject and ready to learn how Jane went from

the governess/servant role to the rich, happy, wife role.

Jane, in her prowess, also looks into the latest content marketing techniques. She notices that if

she can establish herself as an authority in her field by guest blogging and writing articles, she

can increase her blog subscriber list.

Jane has undoubtedly heard that content is king, but wants to discover how her inspiring story

can get found online.

Jane needs to learn about SEO copywriting.

SEO stands for search engine optimization. Online marketer and Certified SEO Copywriter, Pam

Foster, describes SEO copywriting as, “the art of using keywords to write web content that helps

(web) pages achieve top rankings.”

Wikipedia defines SEO in these terms, “The Foremost goal of SEO copywriting is to produce

succinct, effectively persuasive text for a well-written web page.”

The immense growth in online activity worldwide has created a huge opportunity for freelance

writers and entrepreneurs like our beloved Jane. Every business, whether a solo entrepreneurship

or a large corporation needs good content to describe their products, services and build authority

in their industry.

You can finish reading this article on our website about SEO Copywriting.