how to improve your seo with linkedin and slideshare
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How to Improve Your SEO WithLinkedIn and SlideShareBy Chris Raulf
Published April 21, 2015
Do you use LinkedIn or SlideShare for yourbusiness?
Did you know you can improve you searchengine optimization (SEO) with thesechannels?
With a few simple techniques, you canoptimize your LinkedIn and SlideShareassets to achieve higher search rankings organically.
In this article you’ll discover four ways to optimize LinkedIn and SlideShare forsearch engines.
Discover how to improve your SEO with LinkedIn and SlideShare.
Why Optimize LinkedIn and SlideShare?LinkedIn is currently the world’s largest professional networking site with 347 millionmembers. The company has transformed itself with a high-quality publishing platform.And with their acquisition of SlideShare in 2012, Google has taken notice of the siteand appears ready to reward them in search results.
Ready to put LinkedIn and SlideShare to work for you? Let’s get started.
Identify Target Keywords and PhrasesOff-page SEO includes anything done outside of your website, proving to searchengines that your digital footprint is relevant for certain keywords and phrases. Thisincludes LinkedIn and SlideShare.
One tool you can use to identify SEO keywords is Google’s Keyword Planner. Tobegin, log into your Google AdWords account, click on Tools and chooseKeyword Planner from the drop-down menu.
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Include your keywords in the Title, Description and Tags sections. Image: Shutterstock.
Then choose the option to Search for New Keyword and Ad Group Ideas. Clickon the Get Ideas button to adjust the settings.
After identifying your target SEO keywords, put them to work on LinkedIn andSlideShare.
#1: Optimize Your LinkedIn Company PageHere are some ways to optimize your LinkedIn company page for search engines:
At the top of the description field, list your most important keywords and phrasesseparated by a symbol, such as an asterisk (*). Limit text to roughly 100characters with spaces and symbols.
List important keywords and phrases at the beginning of the description field.
Next, draft an engaging company description and use your keywords and phrasesthroughout the description. Avoid keyword-stuffing and writing for searchengines by keeping it natural. Have someone proofread the final content to make sureit reads well.
Also take advantage of the Specialties section of your page. You can use up to256 characters in this section, so be sure to include your top 10 to 15 SEOkeywords.
Include your top 10 to 15 keywords in the Specialties section.
To create engagement, invite people to follow your company page once you startpublishing status updates. Be sure to include your target SEO keywords in yourupdates.
Include SEO keywords in your status updates.
#2: Optimize Your LinkedIn Showcase PagesLinkedIn’s showcase pages are an extension of your company page and aredesigned to highlight particular brands or product lines. As with company pages,LinkedIn members can follow your showcase pages, and you can publish statusupdates to them.
Here’s how to make showcase pages work for you:
Include target SEO keywords in the showcase page name and thedescription. You can use up to 200 characters to make the description textcompelling.
Be sure to provide a link to the corresponding service or product page on yourwebsite. And invite people to follow your showcase page.
When posting relevant status updates, include target SEO keywords.
On your showcase page, use target keywords in your description and updates, and include a link to
your website.
A quick note: Showcase pages haven’t gained a lot of traction, so LinkedIn may notkeep them around forever. However, Google likes them, so I recommend you adopt
them for now.
#3: Optimize Posts to LinkedIn GroupsCurrently, you can join up to 50 groups on LinkedIn. Finding the right groups can workin your favor because Google indexes and displays LinkedIn group discussions intheir search engine results.
Here’s how to get the most SEO juice out of your group postings:
Always abide by group rules so posts don’t end up in the Pending Reviewsection.
Include a target SEO keyword in the title and description fields of the groupposting.
Use keywords in your Group updates.
Gain extra mileage by perpetuating the conversation. Respond if someone commentson your post. Google loves social media posts that get engagement.
#4: Optimize SlideShare AssetsGoogle’s search algorithm loves SlideShare. Here’s how to optimize your SlideShareaccount and uploads for search:
When completing your profile, include a link to your website.
Optimize your SlideShare account for search.
Similar to your LinkedIn company page, include your most important keywords atthe beginning of the description, separated by an asterisk (*) or similar symbol.Include SEO keywords naturally throughout the company description. Although you’reoptimizing your content for search engines, remember that humans are the ones whoread it.
Link to your other social media profiles on SlideShare, and make it easy forsearch engines to make connections with your other digital assets.
Here’s an example of how well SlideShare for search works. The image below showsa Google search result for “seo training denver.” Having your website listed in the topspot is great, but having multiple page-one listings on Google—such as a SlideSharepresentation in position four—is even better and will generate nice referral traffic toyour website.
Multiple page-one listings in search results will generate referral traffic.
Here’s how to optimize a deck like this one when you upload it to SlideShare:
Once again, include your target SEO keyword in the title. Title content is one ofthe most important ranking signals for Google, so take advantage of it.
Include your main keyword in the description, ideally in the first sentence.Finally, add it to the Tags section.
Include your keywords in the Title, Description and Tags sections.
Bonus Tip: Backlinks
High-quality backlinks are still one of the most important ranking signals inGoogle’s algorithms. So treat your LinkedIn and SlideShare accounts like yourwebsite and try to get as many backlinks as possible pointing to your accounts.This tactic works wonders!
Conclusion
As with all SEO activities, getting your LinkedIn and SlideShare assets to rank highorganically in Google will take a bit of time, but it will be well worth your effort. Getstarted and have fun!
What do you think? Have you tried any of these tactics? Have you improvedyour SEO with LinkedIn? What SEO strategies have worked for you withLinkedIn and SlideShare? Please share your thoughts in the comments below.
Keyword photo from Shutterstock.
Tips to improve SEO with LinkedIn and
SlideShare.
Related Posts
Tags: chris raulf, keyword tool, linkedin, linkedin group, linkedin showcase page, optimize linkedin page, seo, slideshare
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• Reply •
Ben Dobson • 19 hours ago
Great post. Thanks for sharing.
• Reply •
Chris Raulf • 17 hours ago> Ben Dobson
Thanks much Ben. I appreciate the feedback!
• Reply •
John Bailey • 13 hours ago
Very informative post. I wasn't sure how exactly to market Slideshare for business andthe tips on LinkedIn showcase pages really helped. Thanks, Chris!
• Reply •
Chris Raulf • 12 hours ago> John Bailey
Hi John, great to hear that the info is useful to you!
• Reply •
Gene Sobolev • 11 hours ago
Great points! Was trying to figure out how to best use Slideshare. Thanks for the advise.Would be great to see a whole post dedicated to LinkedIn groups.
• Reply •
Chris Raulf • 10 hours ago> Gene Sobolev
Hi Gene, glad to hear that you like the tips about SlideShare; it's an SEOpowerhouse if used correctly. Yes, LinkedIn groups is certainly an interesting topicto write about!
• Reply •
Salman Sharif • 2 hours ago
Great post Chris, we can add one more thing here that is participation ingroups/discussions and linkedin pulse articles. Not only we can gain exposure with thisbut also the internal links which Search engine loves :)
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