how to host a successful twitter chat in 13 easy steps

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A Successful Twitter Chat In 13 Easy Steps By Ashani Mfuko, Social Media Strategist www.ashanimfuko.com

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Page 1: How To Host A Successful Twitter Chat In 13 Easy Steps

How To Host A

Successful Twitter

Chat In 13 Easy Steps

By Ashani Mfuko, Social Media Strategistwww.ashanimfuko.com

Page 2: How To Host A Successful Twitter Chat In 13 Easy Steps

You Can Do It!

If you’ve been wanting to host your own tweet chat, but weren’t sure how to do it, these are

the step-by-step instructions you need to get it started.

Use these tips to start leading conversations on Twitter, instead of just following them.

Don’t be a follower, be an innovator!

Page 3: How To Host A Successful Twitter Chat In 13 Easy Steps
Page 4: How To Host A Successful Twitter Chat In 13 Easy Steps

The Benefits Of Hosting A Twitter

Chat Increase your Twitter followers.

Build lucrative business relationships and opportunities for collaboration.

Highlight your expert status in your niche.

Build brand recognition and trust with your target audience.

Establish your brand as a leading authority in your industry.      

Page 5: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 1: Engage With Your Followers

Long Before You Attempt To Host Your

Tweetchat. • You have to invest some time on Twitter before

you can start hosting successful Twitter chats.

• Take 15 minutes a day to interact with your followers, and start and join a conversation.

• Participate in other Twitter chats to kick start your interaction, and also connect with new people to follow.

• Invest some time on Twitter, build your follower numbers, and engage with your followers first, then you can move to step two.

Page 6: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 2: Choose Your Topic.

• Choose the topic for your Tweetchat by considering what is a hot topic in your industry, or something your target audience loves to chat about.

Page 7: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 3: Prepare In Advance.

• Come up with ten questions that you’d like to ask during your tweet chat in advance (*Please note: You may not get to ask all of the questions, but it’s good to have them, just in case).

• Choose specific, open-ended questions, that your followers will be excited to respond to.

• Your questions will drive the chat, so make sure they’re good ones.

Page 8: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 4: Choose Your Hashtag.

• A hashtag is a word or phrase preceded by a hash or pound sign (#) and is used to identify messages on a specific topic.

• Choose a hashtag that is short, and not too difficult to spell or remember.

• The topic that the hashtag relates to should be obvious when people see it.

Page 9: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 5: Choose Your Day and

Time.

• Pick a day and time that you will be able to host the tweet chat in a calm and relaxed atmosphere, and a time when you won’t feel rushed.

• Most tweet chats happen in the evenings, on Mondays, Tuesdays, or Wednesdays.

• Choose your day and time based on what makes the most sense for you, and for your specific audience.

Page 10: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 6: Invite your Twitter Followers

Personally.

• Reach out to individual followers and invite them to join your tweet chat.

• Do not spam them, or let this be the first time they’re ever hearing from you on Twitter.

• Once you’ve established a rapport with some of your followers, invite them to join your tweet chat, and offer their input on your topic.

Page 11: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 7: Give Yourself Ample Time To

Promote It.

• Start promoting it a few weeks in advance.

• As the date approaches, post reminders (not spam) about it.

• The day of the chat, be sure to tweet some of your followers individually, or group a few people together, and remind them that the tweet chat is happening that day.

Page 12: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 8: Post It On Your Blog and

Share It On ALL Of Your Social

Media Profiles. • Publish a blog post about your

upcoming tweet chat, and include specific instructions on how to participate in the tweet chat, and what hashtag to use.

• Share how often the tweet chat will happen (weekly? monthly?), and be sure to include the day, time, and your Twitter handle, so people can follow you.

Page 13: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 9: Share It In Your E-

Newsletter.

• Promote your tweet chat in every e-newsletter, as a reminder to your subscribers.

Page 14: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 10: Use Tweetchat.com For

Easy Hosting.

• Tweetchat.com is a free tool that allows you to follow along with all of the tweets with your hashtag, all in one place.

• You can post your tweets right from their website, and they automatically add your hashtag to your tweets.

• Reply to, re-tweet, favorite your followers’ tweets right from their site.

Page 15: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 11: Keep It Conversational &

Interactive.

• The key to success during your tweet chat is to keep the conversation going.

• When someone responds to one of your tweets, ask them another question.

• Treat it as you would a conversation in real life, and keep it going.

Page 16: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 12: Re-Tweet and Reply To

Every Tweet With Your Hashtag.

• This makes the tweet chat more personal, and allows you to connect with each individual on the chat, start a conversation, and keep that conversation going.

• It also leads to more tweets with your hashtag showing up in the twitter timeline.

• It is a great way to build a buzz, gain new followers, and make your tweet chat more popular.

Page 17: How To Host A Successful Twitter Chat In 13 Easy Steps

Step 13: Use Storify to recap your

Tweetchat.

• Storify is an incredible, free tool that allows users to curate social media content, and turn them into stories.

• You can create a full recap, made up of the tweets connected to your hashtag, that highlights the conversation from your tweet chat.

• It’s a wonderful way to capture and archive a live conversation on Twitter.

Page 18: How To Host A Successful Twitter Chat In 13 Easy Steps

Final Step: Say Thank You!

Thank your followers for joining your chat, and remind them of when the next tweet chat is.

Page 19: How To Host A Successful Twitter Chat In 13 Easy Steps

Best Of Luck!

Have a question?

Tweet me @AshaniMfuko

I’m happy to help you!

Page 20: How To Host A Successful Twitter Chat In 13 Easy Steps

Created By, Ashani Mfuko

Social Media Strategist

Page 21: How To Host A Successful Twitter Chat In 13 Easy Steps

Get More Free Social Media Tips Today!

Visit www.ashanimfuko.com