How to Harness the Power of Social Media for Your Business

Hispanic Chamber of Commerce

21 January 2014

Agenda

• Social media is one of the fastest growing and most powerful marketing tools for businesses.  

• The problem is that it can be overwhelming to start and keep up with all the aspects of social media.  

• This presentation will help you understand social media and how it can be used to promote your business.  

• We will cover the basic social media platforms and how each can help your business.  

• You will leave the presentation with tools and knowledge to help you incorporate social media into your current marketing plans and "beef up" your existing social media presence.

Socia

l M

ed

ia

Myth

s• It’s Free

• It’s Fast

• It’s Viral

• You Can’t Measure it

• It’s Optional

• It’s Hard

Customers Want to Interact

• American consumers believe a company should have a Social Media presence

–Most believe a company should be active in Social Media

–More than half feel a stronger connection with companies they interact with in social media

Wh

at

to U

se

Socia

l M

ed

ia f

or

• Reputation

Management

• Customer Service

• Public Relations

• Customer Acquisition

• Customer Loyalty

• Thought Leadership

• Networking

Reputation Management

• Pay Attention• React Fast– React at the Flashpoint

• Use Social Media to tell the story–Make Bad News into Good News

• Opportunity to Win Back Trust• Set up Google Alerts

Customer Service

• The New Help Line• Exceed Expectations• Customer Service in Public

Public Relations

• Information and Coverage is instant• Every customer is a potential

journalist• Content Delivered to Screens

Customer Acquisition

• What is it that makes your company interesting/different?

• Find 1 thing and make it stick– i.e. Subway

Customer Loyalty

• Create Brand Communities

• Create Co-Ownership

• Activate, Don’t just Collect

• Engage– Communicate– Tie Posts Together– Contests– Call to Action– Exclusive Content– Research/Survey– Combine

Online/Offline

Thought Leadership

• Everyone has expertise, what’s yours?

• Distribute Content• Establish your company as an expert

Networking• Local is no longer required• Connect with more and different

people• Understand your Spheres of

Influence• Pick your Horses• Think Vertical

Nin

e M

ain

Socia

l M

ed

ia C

han

nels

• Facebook

• Twitter

• Blogging

• LinkedIn

• YouTube

• Google+

• Instagram

• Pinterest

• Foursquare

Don’t Forget to:

Create Good Profiles

• Consistent Branding• Actual Name• Real Photo/Logo• Interesting• Link to Content, Other Social Media

Sites, Website

Keep On-line and Off-line in Sync

• Integrated Campaigns

Get Active

• Assign a person (or department) to manage Social Media presence

Social Network Tips

• Add Value• Share Content• Be Personal• Ask Questions• Don’t try to “Game” the System

Got Questions?Caryn BrownWebsite Crafter and Social Media StrategistDigital Media Butterflycaryn@DigitalMediaButterfly.com(254) 722-2991

Services Offered:• Set up and Integration of Social Media Presence• Website Implementation and Updates• Technical Writing (including Social Media Usage

Policies)• Training and Public Speaking

Bio• Caryn Brown is a Website Crafter and Social Media

Strategist who founded Digital Media Butterfly  in 2012 because she has a passion for helping businesses and individuals find their way in this digital world.

• Caryn’s professional experience includes 12 years in the non-profit sector, where she managed technology and social media assets. Caryn has been designing websites since 1999 and has led the Waco Social Media Breakfast since 2008.

• Caryn’s volunteer experience also includes Planned Parenthood.

• She is also passionate about the abolition of human trafficking and particularly the work of Love146.

• Caryn is married to Michael, and they have two sons, Lee (12) and Ed (11).

• In her spare time, Caryn enjoys scrapbooking, spending time with her family, great food, and, of course, social media.