how to grow your business with social media

How to Grow Your Business with

Social Media

The Future of the Internet is Social

Google+

“Google+ invites were being sold on eBay for up to $27 each!”

Players may change but you MUST learn how to adjust

Start now or you will be behind by your competitors

Why Social Media?

How do you keep up with social media trends? © Web Media University 2013. All rights reserved.

Move people to take action, join contests

Increase email and blog subscribers

More likes, fans and followers

Increase sales

Improve search engine ranking

Increase blog post comments

Reduce your sites bounce rate

Increase event registration

Turn fans into advocates

Increase website traffic

Step #1: Define Your Goals

What are your marketing goals? © Web Media University 2013. All rights reserved.

Blog should be part of your

website

Drive traffic with original

content

Content is critical even more

now with Google+

WordPress is one of the best

blogging platforms

Do You Have a Social Media Hub?

Do you have a Blog? Does it live on your website?

© Web Media University 2013. All rights reserved.

Fresh Content, you must be

writing and posting new blogs for

SEO

Social Content, you must be

providing interesting content

others will enjoy and share

Easy to share, do you provide

your visitors easy ways to share,

like, download and/or retweet your

content?

Is your site “Social Media Friendly”?

Is your content easily shareable?


Mobile Devices have become

bigger than PC sales

86% of adults own a mobile phone

53% use it to access the internet

Mobile Internet use is up because

it’s more convenient and we carry

them everywhere we go

Mobile Internet is becoming the

Internet

Is your site “Mobile Friendly”?

Do you have a Mobile Friendly website?


You have 3 seconds

to grab your prospects

attention!

Free Webinar

Free White Paper

Free Download

Free Trial

Free Consultation

What is Your “Call To Action”?

What is your strongest offer?


How do I build a Community with

Social Media?


Community Ideas

Do you have a Community Platform?

LinkedIn Group

Facebook Group

Meetup Group

Ning Social Network

Membership Website

Ustream live chat

BlogTalk Radio

Fan of the Month Club


Community Needs A Leader

A great community needs a strong leader

Clearly define the purpose of your community

Individuals want to connect with other like-minded members

A good community will attract customers, influence and opportunities

WMU LinkedIn Group

Do you think of yourself as a leader? © Web Media University 2013. All rights reserved.

http://www.linkedin.com/groups/Web-Media-University-Social-Media-3873783/about

Invite Members to Connect

Select members to join special groups and send them a personal invite – make them feel special

Introduce them to other community members

A strong community is a powerful tool of influence for building your business & helping others


How do I Engage my Community with

Social Media?


What makes your brand so

interesting that people will

want to talk about it and

share it with their friends?

Fact: You can’t succeed in

social media if you don’t

have something interesting

to say

Do you have a Content Strategy?

What engaging content can you share?


Inspire Your Fans

Engage them with conversation

Once per day post a question, tell them about an issue or inspire them with a story related to your product or service

Online Resource

Motivational Quotes

What quotes would inspire your fans?


http://www.thinkexist.com/

Educate While Having Fun

Find out what holidays are

observed throughout the

world

Share the ones relevant to

your audience, or share a

funny one to inspire likes

Online Resource

Earth Calendar

What fun facts can you share with your fans?


http://www.earthcalendar.net/index.php

Create a “Fan of the Month” Club

Ask your fans trivia questions and award them points

First to answer correctly wins and gets their name added to the board

What fun trivia questions can you ask?


http://www.webmediaexpert.com/about/fan-of-the-month/

Listen, Communicate & Respond

Respond quickly to comments

Engage by asking questions, and posing topics for discussion

Customers want to know that they are helping to shape the products you provide

They want to know that you’re thinking about them

Monitoring & Listening Tools

• Send Social Media

• Google Alerts


http://sendsocialmedia.com/

http://www.google.com/alerts

http://www.google.com/alerts

How Can I Turn My Community

Members Into Brand Advocates?


Identify Influential Brand Advocates

Connectors - act as human bridges making connections and help to inspire business ideas

Mavens - seen as experts, help other people make informed decisions, the "go to" people

Salespeople - persuasive in selling, influential to peers

Do any of your customers fit these descriptions?


Brand Advocate Facts

83% more likely to share information about a product than typical web users

75% more likely to share a great product experience

3x’s more likely to share product opinions with someone they don’t know

2.5 times more likely to use social media to expand their social circle

Could you use a few more Brand Advocates?


Why are they important?

These are the people you want as customers!

They will help you make connections and give you referrals

You need to actively identify, inform, nurture and reward them

Ultimately you want to create vocal "brand fans" who will spread authentic, positive word-of-mouth


Know your Brand Advocates

Get to know their business

Can you send them referrals?

How can you help them?

Don't assume if someone is a

Brand Advocate that they will

stay one

You have to keep earning

their respect and referrals

How can you help your Brand Advocates? © Web Media University 2013. All rights reserved.

Ask for Referrals

Ask them to post a review on

Google Places, Yelp,

TripAdvisor, LinkedIn and any

other sites for your industry

Give them your business

cards so they can share with

people they know

Do you ask your brand advocates for referrals?


http://li164-36.members.linode.com/wordpress/wp-content/uploads/2010/05/fb_details.jpg

Employees Inspire Brand Advocates

Fastest way to create Brand

Advocates is to create

employees that love the

company they work for

Employees naturally share

positive word of mouth and

deliver exceptional customer

experiences

They share every idea they have

to help the company and it's

products/services to thrive!

Are your employees Brand Advocates?


Bring Your Brand Advocates Together

Create a customer advisory group

Host events to get your Brand Advocates together

Invite the media so they can hear why they love your brand!

Build relations with your Brand Advocates + build employee morale + generate customer testimonials for marketing

How can you get your Brand Advocates together?


Brand Advocates Love Promo Items

Brand Advocates love to promote your company logo

Make it a reward for them

Offer your promo items for sale on your website

Easily identify your true Brand Advocates when they buy your promo items

Thank them for supporting your brand!

Do you offer promotional items for your brand?


http://www.ilikesocialmedia.com/

Takeaways

How can you build a community with Social Media?

How can you acquire more Brand Advocates?

What can you do to continue inspiring and rewarding

your current Brand Advocates?


Amazing Limited Time Offer!

Free 7 Day Campus Tour of Web Media University!


http://www.webmediauniversity.com/about/7daytrial/

Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media University

http://www.WebMediaUniversity.com

Phone: 877-224-0478

[email protected]


http://www.webmediauniversity.com/

mailto:[email protected]

how to grow your business with social media

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