how to grow your business with email marketing
DESCRIPTION
In this presentation find out why email marketing works and how to use email marketing to grow your business. It is full of great customer examples and additional resources to learn even more!TRANSCRIPT
How to Grow Your Business with Email Marketing
What is Email Marketing?
An easy way to communicate with your customers and potential customers
ESPs (Email Service Providers) offer a bonus to using regular email (Outlook, Gmail) with templates, list segmentation, delivery and in-depth reporting
For every $1 you spend on email marketing in 2010 you will make an average of $48 – Direct Marketing Association
Why Email Works
Easy to Use• Requires no technical expertise
Fast• Create a simple email in minutes
• VerticalResponse offers 500+ email templates
• Real time reporting on opens, clicks, and more
VerticalResponse makes it affordable
• Free trial • Flexible pricing - Pay as you go or
monthly fee pricing options• High return on investment Templates for
industries, seasonal and holidays!
Common Types of Email Messages Newsletters
Promotions
Sales
Thank Yous
Invitations
Announcements
Reminders
Surveys
Anatomy of Your Email
The Most Important
• Subject Line
• From Label
Very Important
• Copy
• Images
• Call to Action
Creating a Effective Email Create an inviting subject line
• It is why recipients open your email• Ideal length 40-50 characters • Avoid all caps and excessive punctuation
Build trust with your From Label • Use your company name or a name your
customers recognize and have a relationship with
• Avoid changing it Assist in Scanning
• Break your email up into short blocks of copy
• Use bullets and/or bolding • Include several links
Great use of bullets, prominent links and call to action.
Creating a Effective Email
Make it easy on the eyes• Arial, Times New Roman & Verdana fonts • Avoid text over distracting backgrounds• Emphasize with bold• Italics are hard to read online • Underline text is often mistaken for a link• Less is More, Keep it Simple
Create a strong call to action• Make sure your readers know what you want them to
do
Creating a Effective Email
Make it personal• Use first names but don’t overuse
• “Dear Sarah,” “Hello Robert,”
• Test birthdays or last purchases• Don’t limit to just copy, add personalization into your
subject lines or subheads as well• “John your discount on tires has arrived!”
Include a Forward to a Friend Link
Link to your Social Media Profiles
Creating a Effective Email
Make sure your best content is above the fold or in the preview pane
• 50% of all email users spend 2-3 seconds scanning the top 3 inches of your email
For newsletters use a Table of Contents to get people to click and read more
Creating a Effective Email
Avoid using images as your sole copy
• ~ 33% of all email readers don’t display images
Use a balance of text and images (80/20 rule)
Use Alt Text that tells the reader what the image is
• Text displays in the event images are not displayed
Building Your Mailing List Quality lists are not built in a day
• Use your existing network Build & grow
• Add sign up forms to your website and blog• Add a sign up form to your
Facebook page• Add Forward to Friend Links to
your email• Continually think about growing
your list VerticalResponse does a monthly
blog post with 5 new ideas:• https://blog.verticalresponse.com
Resources
VerticalResponse Blog: http://blog.verticalresponse.com
VerticalResponse Educational Resources: http://www.verticalresponse.com/education-support/
VerticalResponse Help: http://help.verticalresponse.com
VerticalResponse Support: http://www.verticalresponse.com/support/
Contact
Sign up for a VerticalResponse account: http://verticalresponse.com
Contact Customer Support:
• 866-6Vertical (866-683-7842)
Find us on social media:
• @VR4SmallBiz
• Facebook: http://bit.ly/bBR3sU