How to Grow YourBrand Like Monocle A Short

Guide

Monocle is a premium global media brand with magazine, online, radio,

retail and hospitality divisions.

About Monocle

Jul-Dec 201168,917

Inception2007

Jan-Jun 201272,427

Jan-Jun 201373,867

Jan-Jun 201477,030

Jul-Dec 201580,187

Monocle Magazine Global circulation growth

Valued at about $115m

Invested about €10m

ABC abc.co.uk

In A Digital-First Media World, Monocle’s growth has been

consistent.

So what is Monocle Doing?

Events

Digital

Print Advertising

Partnerships

Shop In Shop

Original blog

Shop in Shop Monocle & Univers

Shop In Shop is retail collaboration between Mon-ocle and other brands (like Univers, pictured be-low) that share the values and potential customer base. The purpose of such initiative is to expand Monocle’s reach, engage with new audiences, enter new markets and advertise. These shops are typi-cally temporary and last between 2-3 months and features media and retail products and freebies for attendies. An invitation is sent to an opening party (see photos).

Pop-Up Shop

Pop-Up ShopMonocle & The Galleria

Monocle plants Pop-Up Shops across the world (The Galleria is located in Korea, see photo) and they typically occupy full retail spaces as separate shops. These shops are typically temporary and last between 2-3 months and features media and retail collaborations with other brands. More photos

Parties & Markets

Midori House EventsMonocle Summer Party

“To celebrate Monocle’s 2015 Quality of Life Sur-vey, editor in chief Tyler Brûlé and AkzoNobel hosted a midsummer party at our London head-quarters. The event provided an opportunity to honour this year’s winners and celebrate the best cities to call home.” (monocle.com)

Watch the film

Book Tours

Monocle & GestaltenBook Tours

Monocle is a long-term partner with a German publisher Gestalten. The duo released three books in collaboration, Monocle Guide to Better Living (2013), Monocle Guide to Better Business (2014), and Monocle Guide to Cosy Home (2015), pic-tured left. With each book tour, Gestalten hosts a launch parties in multiple cities across Europe and the Americas.

Photographer

Conferences

Monocle & GestaltenBook Tours

“The opinions of twenty-three internationally renowned speakers including Martin Roth (Di-rector of London’s Victoria & Albert Museum), Taco Dibbits (of Amsterdam’s Rijksmuseum) and Brazilian architect Isay Weinfeld, alongside the Mayors of Oslo and Porto were keenly listened to by 160 delegates who had traveled from across the world.” (Archdaily.com)

More on ArchDaily

Photographer

To Learn More About Monocle’s Events, Digital, Partnership and Print

Advertising initiatives, check out Monocle Marketing Report.

Thank You!

Brandinquiry is visual reseach journal incorporating opinions and inspiration on alternative brands.

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