GROWING YOUR BLOGʼS AUDIENCE.

MEL KIRK VIDEO BLOGGER

INFLUENCE ENGAGEMENT DIRECTOR @MELKIRK

IʼM MEL (@MELKIRK).

SPOT THE CATS#

I WORK WITH BRANDS.#

IʼM ALSO A BLOGGER.#

YOUʼRE BLOGGING.

NOW YOU WANTMORE PEOPLE TO READ IT.#

WRITING FOR !YOURSELF.  

WRITING FOR !AN AUDIENCE.  

YOU NEED TO MENTALLY SHIFT.#

MAKE FRIENDS.#

BE ACTIVE ON OTHER COMMUNITIES.#

YOU SHOULD SPEND X10 LONGER!ADDING VALUABLE CONTENT TO 5-10!COMMUNITIES THAT YOU HAVE!EARMARKED.!

STICK TO YOUR PASSIONS.#

WRITE ABOUT WHAT YOU LOVE.

•  WRITE CONTENT THAT YOUʼRE PASSIONATE ABOUT.

•  KEEP WRITING.

•  KNOW YOUR NICHE AND MEET YOUR READERʼS EXPECTATIONS.!

LOOK A THINGSDIFFERENTLY.#

WRITE GOOD CONTENT.#•  LOOK AT THINGS FROM A UNIQUE

PERSPECTIVE.

•  ENCOURAGE INTERESTING CONVERSATIONS.

•  DONʼT BE AFRAID TO SHARE YOUR CONTENT AMONGST CONTACTS.!

THE GEEKY STUFF.#

OPTIMISE YOUR POSTS.#•  TAG EACH OF YOUR POSTS TO

INCREASE VISIBILITY.

•  CONSIDER THE LENGTH. MIN. 250 WORDS.

•  MAKE THE TITLE SMART.!

SHARE.#

SHARE YOUR GENIUS.#•  OFFER TO GUEST POST FOR OTHER

SITES. PITCH CONTENT IDEAS.

•  SUBMIT TO BLOG DIRECTORIES, e.g. TECHNORATI

•  REFERENCE BLOG URL ON ALL SOCIAL PROPERTIES.

•  INVITE GUEST POSTS.!

USE DIFFERENT#CHANNELS.#

DRIVE CHANNEL TRAFFIC.#•  TESTS DIFFERENT MEDIUMS AND

AUDIENCE RECEPTIVENESS.

•  DRIVES TRAFFIC FROM DIFFERENT SOURCES.

•  OPTIMISE CONTENT WITH URLs.!

MEASURE EVERYTHING.#

TRACK YOUR CONTENT.#•  MEASURE TRAFFIC, ESPECIALLY DAY

AND TIME.

•  MONITOR INTERACTION.

•  SHAPE CONTENT AND WRITE ARTICLES THAT ADDRESS READERS REQUESTS.!

APPROACH FROM#A FRESH ANGLE.#

OFFER REAL VALUE.#•  OFFER REASONS AND STRATEGIC

COMPARISONS RATHER THAN GENERIC SIMPLICITY.!

•  EXPLAIN THE MECHANICS BEHIND YOUR DECISIONS.!

HAVE THE#FEEL GOOD#FACTOR.#

MAKE READERS FEEL GOOD.#•  THEY WANT TO FEEL SMART.!

•  COMMENTS ARE MADE IN THE HOPE YOUʼLL REGARD THEM.!

•  THE MAGIC IS WHEN DEBATE IS SPARKED.!

•  POSE ONE SIDE OF A DEBATE AND OPEN THE CONVERSATION.!

•  DONʼT MAKE THEM LOOK SILLY.!

RESPECT YOUR#AUDIENCE.  

RESPECT YOUR AUDIENCE.#•  BE UPFRONT WITH BRAND

ASSOCIATIONS.

•  DESIGN CHOICES (I.E. POP-UPS).

•  FREQUENCY, ESPECIALLY IF SENDING EMAILS TO SUBSCRIBERS.!

THANK YOU.!

Mel Kirk @melkirkmel@spreadingjam.comInfluencer Engagement DirectorThe Engine Group!