ABOUT TISHA• Principal of Details Event Management, LLC

• Founder of The Mom-e Club

• Creator and host of The Mom Entrepreneur Celebration

• Author of When the Universe Throws a Curveball – How a

mom entrepreneur went from disappointment to living her

passion

• Featured in numerous media outlets locally and nationally

WHAT’S ON TODAY’S AGENDA

• What to expect as you plan and move closer to your event date

• Next steps to keep your audience engaged once the event is over

• Examples of some do’s and don’ts that will make or break any event

6 MONTH EVENT TIMELINEMonth One

• Research and choose a venue; conduct a walk-through; negotiate the price

• Lock in the date; pay deposits

• Determine what services you’ll need (i.e., A/V, décor, catering, promotional items, photography, videographer,

graphic design, printing services, etc.); negotiate pricing and contract

• Establish an event budget

• Set realistic expectations of how many people you anticipate attending

• Set your ticket price and online registration dates (early bird and late, special incentives)

• Determine what the event looks like (what’s the flow and event agenda?)

• Create event collateral materials (flyers, rack cards, etc)

Month Two

• Develop sponsorship opportunities (monetary and in-kind)

• Start promoting the event (add it to your web site, in your e-newsletter, on social media)

• Create event pages on social media sites

• Start inviting people to attend and encourage sharing

• Set up promo codes and an affiliate program with special incentives

• Attend face-to-face networking events; seek out groups that reach your target audience (i.e., LinkedIn,

Meetup, etc.)

6 MONTH EVENT TIMELINEMonth Three

• Write and distribute a press release to media outlets (monthly); send it to PR wires and add it to

online/membership calendars to boost SEO

• Continue to sign sponsors

• Post the event often on social media sites

• Attend networking events and/or offer to speak at networking events geared toward your target audience;

promote the event

• If hosting a conference with multiple speakers, set up a sneak peek of the event and have speakers share

valuable tips to encourage attendance; highlight speakers in your monthly newsletters and weekly postings;

provide your speakers the tools they need to market your event for you

Month Four

• Continue all event marketing and networking activity

6 MONTH EVENT TIMELINEMonth Five

• Coordinate with all contracted vendors

• Distribute the press release and follow up with daily/weekly media outlets

• Continue to sign sponsors

• Continue all event marketing (send out a monthly e-newsletter)

• Advertise on social media outlets (Facebook, LinkedIn, etc) to target your audience

Month Six

• Schedule a final walk-through to ensure everyone (venue, vendors, sponsors, volunteers, etc.) are on the

same page with regards to the flow and agenda; pay final deposits

• Finalize your presentation, offering, etc.

• Order all materials to ensure you receive them in time (printed workbooks, program guides, promotional

materials, etc.)

• Communicate with all confirmed attendees (i.e., event agenda, parking, location)

• Showtime!

WHAT TO EXPECT

Late registrations!

ONCE THE EVENT IS OVER…

• Post event photos and tag individuals; encourage sharing

• Send a post-event press release out to local media or online PR search engines on event

results to boost SEO, or post it on your blog, social media and in e-newsletters

• Further cultivate relationships by staying in touch and thanking event attendees, speakers,

sponsors, vendors, etc. Inform them of what’s next for your business. If it’s an annual event,

incentivize them for signing up again early and securing their spot. Continue to be a trusted

resource and credible expert

SOME DO’S

• Encourage early registration with special incentives

• Use a registration system to capture key information

• Give yourself enough time to promote and plan your event

• Collaborate with similar organizations and share your event

• Set up promo codes to track how attendees are hearing about it and affiliate links to

reward them

SOME DO’S

• Post your event on online calendars and PR search engines to boost SEO; send out

a press release to local media

• Network face-to-face

• Use social media to promote your event to the right target audience and be

consistent, but not pushy; create an event page on Facebook, Google+, etc. and

post updates and photos

• Look for in-kind sponsorship opportunities

• Communicate!

AND DEFINITE DONT’S

• Resort to daily deal sites like LivingSocial or Groupon to spread the word

• Deeply discount your event’s ticket price the week of the event

• Try to do it all alone! Events have a lot of moving parts. It’s best to delegate and focus on

what you do best

Q & A

Thank you for your time today!

Connect with me at Tisha@DetailsEventManagement.com