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Just about everyone nowadays

wants to have his very own

profitable home internet

marketing business that can

ease his financial burdens and

help him sail smoothly through

the ravages of the global

financial crisis currently

engulfing the economies of the

world. Understanding of the ABCs

or fundamentals of internet

marketing is essential to the

success of any online home

business.

1

Internet Marketing

Different people of different

profession and stature have view

internet marketing in different

perspectives. People in one hand

consider internet marketing as

simply the act of placing banner

ads or inbound links on other

websites. On the opposite hand,

there are many companies

claiming that it is the secret

to exponentially increasing

one's wealth overnight. Caution

should be exercised however,

because most of these many

companies only try to make you

buy some sort of internet

marketing program that they

proclaim will make you rich by

morning.

2

At the present, internet

marketing or online marketing

has successfully evolved to a

higher stage which now involves

a combination of many components

a business can utilize to

increase sales regardless

whether the said business is

being executed fully online,

partly online, or fully offline.

Internet marketing is fully

discretionary and it can't be

fully said that it is strictly

needed for success but its

recent popularity has caused

those who don't use it get left

behind by those who do. It can

provide a vast and unique

competitive advantage to any

company. It is for this reason

that some companies even rely

purely on online marketing to

3

promote their business, its

products, and services.

Internet Marketing Objectives

Internet marketing is being

employed to make use of the

Internet to do at least one of

the succeeding:

1. Communicate a company's

message about itself, its

products, or its services

online.

2. Conduct research as to the

nature (demographics,

preferences, and needs) of

existing and potential

customers.

3. Sell goods, services, or

advertising space over the

Internet.

Internet Marketing Components

4

Internet marketing is made up of

many components which may be

summarized into the following:

1. Making a business website and

getting it launched and

published over the Internet. It

may consist of text, images and

possibly audio and video

elements that broadcast the

company's message to visitors,

informing current customers and

prospects of the features,

benefits, and value-for-money of

its products and services. The

website may also include

additional features that extend

its capabilities like the

ability to capture and store

leads from potential customers

or the function to directly sell

a product or service online. A

5

website may very well be the

best way to establish a

company's own internet persona

and business entity. Websites

can always outperform their

offline equivalents - brochures

and mail order catalogs.

2. Marketing a website over the

World Wide Web via search

engines otherwise known as

Search Engine Marketing or SEM

is the process of helping a

website shop up in the top

search engine pages whenever one

makes a search with certain

defined keywords through search

engine optimization or SEO, pay-

per-click or PPC advertising, or

pay-for-inclusion or PFI

advertising in which a website

is listed in online website

6

directories, the same way as

with yellow page listings.

3. Email marketing is the

technique of getting information

about a product or service out

to customers or getting feedback

from customers about a product

or service through the use of

emails. Email addresses of

customers or potential customers

can be collected through the use

of the company website or

purchased from lead generation

specialists. Email marketing is

simply the online version of

direct mail marketing. There are

different methods that can be

utilized to do this form of

online marketing like the

regular distribution of

newsletters or mass mailing of

7

offers related to the company's

product or services.

4. Banner advertising is the

online marketing equivalent of

the traditional ads in

newspapers and magazines. It is

the free placement of ads on a

website usually known as free ad

directories.

5. Online press releasing is the

placement of a newsworthy story

about a company, regular

distribution of newsletters or

mass mailing of offers related

to the company's product or

services on online wire service

or online press release

directories.

6. Blog marketing is the process

of posting comments, expressing

opinions or making online

8

announcements in a discussion

forum or blog directory that can

be done by hosting your own blog

or by comment and link exchanges

with other blogs whose content

is related to your product or

service.

7. Article marketing involves

the syndication or online

publishing in article sites or

directories of freshly written

or unique articles that tackle

things related to your business,

products, or services. These

articles have the potential to

spread and circulate over the

internet since online article

hosting services allow the re-

publication of articles so long

as all links in the articles are

maintained. Traffic boost can be

9

the primary result of article

marketing, together with the

promotion of your brand to a

wider audience through the

syndication of these articles.

Internet Marketing and Home

Business

A website is an element that all

internet marketing components,

prospective customers, and

clients anticipate a business to

have. Through the years, having

a website has become one of the

best ways to get a consumer's

trust and interest in a company

and its products and services.

Having no website may even cause

a prospect to lose interest and

head to a competitor. Up-to-date

information available 24 hours

per day, 7 days a week something

10

that can best come from a

website. And the all-

encompassing use of online means

has cased many prospects to

decide to transact only with

companies that have a good and

useful website.

Engaging in online marketing and

having a website is so

comprehensive in scope that it

can benefit even a business that

only has very local customers

like a single location food

store or clothing store.

Internet marketing offers a very

cost-effective and comprehensive

way of attracting customers and

it also gives a business a

worldwide reach with its own Web

presence that can be very hard

to get from other methods

11

especially in the case of

businesses whose customers are

not restricted to ma single

geographical area only.

A website though in some

instances is not a complete

necessity, can definitely

provide a home business operator

various benefits due to the

virtual nature of most home

businesses. A website can act as

a storefront for direct selling

of products and services as well

as serve as a very inexpensive

means of getting prospects as

well as clients know what your

business does or what products

it sells especially to those

home-based businesses that do

not have a physical location.

12

The internet has been one of the

primary drivers that fueled the

growth and expansion of home

based businesses because it has

paved the way for starting and

maintaining a web presence with

reasonably low cost. It is

therefore a must that internet

marketing becomes as integral

part of your business plan and

marketing strategy.

Finding the Right Internet

Marketing Mix

Determining and utilizing the

right marketing strategy is

essential to business success.

Defining the percentage of

marketing efforts that should be

done online, the needed Internet

marketing elements and the

amount of focus to be given to

13

the website are all vital to the

formulation of a marketing plan

that will work. The nature of

business, the budget, and some

personal traits may all affect

the marketing mix. All these,

and many others influence the

development of an internet

marketing business blue print.

Using Offline Elements with

Internet Marketing Strategies

Only businesses that transact

100% of their business online

can make use of a fully online

marketing scheme. All others

should utilize a marketing mix

made up of both online and

offline efforts. Traditional

methods can greatly supplement

the effects and benefits of web

marketing. In fact, there are

14

even businesses that conduct all

their operations completely

online and yet employ the

placement of traditional ads on

newspapers and magazines to

drive prospects to visiting

their website and participate in

online transactions with the

firm. Perfect examples of

business that integrate offline

elements as components of their

internet marketing strategies

are Expedia, Travelocity and

Monster.com. These firms shell

out huge investments in radio

and TV advertising as well as

other traditional means of

advertising to get consumers

visit their sites where the real

businesses dealings are being

transacted.

15

Develop Internet Marketing

Strategies You Like

Only incorporate in your

strategy the marketing

techniques you like or those

that do not annoy you whenever

someone does them to you,

because most people probably

feel the same way. The most

hated marketing tool as regarded

by many is spam. This is why

many companies nowadays do not

include email marketing in their

arsenal of promotion methods.

Many forget the fact that email

marketing does not necessarily

mean the sending out of

unsolicited emails to every

email address you can find.

Email marketing can also be

accomplished by incorporating a

16

visitor registration webpage on

your site. This page then works

as a tool to gather email

addresses of interested

prospects. You can then create a

newsletter which you can send to

all who have registered in your

site. You may also consider

updating your newsletter and

sending it periodically to your

prospects. You may also create a

schedule for sending regular

emails just to see how your

prospects are doing, if your

company can be of assistance in

any way, or if any of their

wants or needs has changed since

when you last had a

conversation. This is a very

efficient way of utilizing email

to boost your business promotion

17

even without engaging in email

marketing.

Your Budget and Internet

Marketing Strategy

The budget plays a very

important role in any marketing

strategy as it lays out which

components and techniques you

can develop and exploit. A

website for example needs you to

select a domain name and then

register and purchase it from a

web hosting service. Due to the

growing demand for web hosting

services, the competition has

greatly tightened and many now

offer discounts. There are those

that offer domain name

registration for as low as $1.99

per year - provided you also

purchase other services, like

18

hosting, which is now also

available for less than $10 per

month. Next is the design and

content of your website. Your

can design and write your won

content or your can hire a

graphics artist for the design

and a web content writer for the

content. You can also opt to

make use of the online website

builders that can be found all

over the internet.

After your site is all ready to

go, getting it found is the next

task, because no matter how good

or useful a site is, it is of no

value if people cannot find it.

This is the point where search

engine optimization or SEO comes

in. SEO is vital to every

website. You can either learn

19

and do the SEO yourself or you

can hire search engine

optimizers to do it for you.

Web content should be search

engine optimized from the time

it was written. Same goes for

the web design as the manner in

which a website is designed can

either enhance or limit the site

traffic it will be receiving in

the future. SEO should

definitely be a major part of

any internet marketing strategy.

You can opt to do things faster

but more costly or vice versa,

depending on your perspective

and your budget.

Once your website is up and

running, you'll either need to

maintain it yourself or

outsource the duties to an

20

independent Webmaster to do it

for you.

Google AdWords and similar pay-

per-click (PPC) advertising

services can be a good choice as

they go easy on your budget due

to the fact that you can specify

the maximum amount you are

willing or able to spend. You

also get to decide how much you

will be paying whenever someone

clicks on your site as well as

the limit of how much you will

be paying per day. You also get

control over whether the pay-

per-click ads appear only on

major search engines or on other

related websites as well.

Geographic and time restrictions

regarding when and where your

ads run are also at your

21

disposal, making the said ads

quite easy to update. Real time

tracking of the benefits is also

possible with PPC services. You

can also use images and/or

videos with PPC advertising,

which may even be less costly

than placing banner ads on other

websites. You can also, on the

other hand, utilize pay-per-

click advertising to earn money

with your website to such

programs as Google AdSense,

Yahoo Publisher or Microsoft

AdCenter.

Tracking the Results of Internet

Marketing Strategies

Putting up and operating a

successful home-based business

is not that easy especially for

the average home business

22

operator. Tracking is very

important especially when you

spend money on strategic

Internet marketing initiatives.

You should know the

effectiveness on such

initiatives to be able to make

the right decision on whether to

go on or discontinue with them.

If you are satisfied with the

performance of the currently

implemented techniques, continue

using them. If you are not

satisfied, learn from your

mistakes. Determine why such

approaches did not work and find

other means that can work

better. Such practice is sure to

improve your skills and enhance

your chances for success.

23

Your business will mature and

grow faster and more efficiently

if you know which internet

marketing strategies are worth

spending your money.

Remain patient in tracking the

performance of your internet

marketing efforts and they will

surely pay off. Always keep in

mind that effects do not occur

overnight and a significant

amount of time is usually needed

before you can feel the

benefits. The same is with

revenues, at first your efforts

may seem to be in vain but after

some time, more revenues will

surely materialize.

Strategic Internet Marketing

Needs to be Flexible

24

There are millions of people

wanting to succeed with their

own home internet marketing

business and most of these also

engage in strategic internet

marketing. It is therefore vital

that you make your marketing

strategy flexible. It should be

ready to quickly absorb changes

and necessary adjustments.

However, some knowledge, some

capable assistance, and a well-

managed strategic Internet

marketing plan can increase your

chances for success.

IF YOU ARE READY TO JOIN A TEAM

THAT IS NOW TRACKING AND WORKING

ON LIVE CAMPAIGNS THAT YOU CAN

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