@gShiftLabs | #MobileSEO

WEB PRESENCE ANALYTICS FOR AGENCIES & BRANDS

“How to Get Ready

For Google Mobile SEO”

Krista LaRiviere, Cofounder & CEO

Jeff Riddall, Director Product Strategy

@gShiftLabs | #MobileSEO

1. Industry Trends

2. Mobile SEO Survey Results

3. Mobile Content Marketing

4. Software & Mobile Data:

1. On-Site Ranking Factors

2. Benchmarking your SEO Keywords for

Mobile

3. Mobile SEO Reporting

5. Q & A

Let’s Talk About…

@gShiftLabs | #MobileSEO

Socialize with #MobileSEO

@gShiftLabs | #MobileSEO

SaaS platform collects and stores

billions of content-level data points

from search and social.

We do this for 10,000+ brands and

6,000+ users in 24 countries.

We transform big data into insights

with intelligence for data-driven

decision making.

White-labeled reporting interface

capabilities for agencies.

All your SEO and Social analytics

in one place.

gShift’s Software

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

April 21, 2015

“Starting April 21, we will be expanding our use of

mobile-friendliness as a ranking signal. This change

will affect mobile searches in all languages

worldwide and will have a significant impact in our

search results. Consequently, users will find it

easier to get relevant, high quality search results

that are optimized for their devices.”

- Google

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

What does this mean for SEO?

Think about:

• Mobile SEO.

• Mobile Content Marketing.

• Differences in discoverability.

• Understanding the differences thru data.

• Service opportunities for digital agencies.

• Competitive opportunities for brands.

@gShiftLabs | #MobileSEO

#1

Industry Trends

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

GSM Association, Oct 7, 2014

7.2 billion people and devices

@gShiftLabs | #MobileSEO

2015 Experimentation

@gShiftLabs | #MobileSEO

DIGITAL

MARKETING

TACTICS

BEING DONE

@gShiftLabs | #MobileSEO

SEO IS

INTEGRATE

D

WITH

EVERYTHIN

G

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

WHAT IS THIS (SEO) REALLY ALL ABOUT?

“It’s about the long-term process of enhancing both the brand's web presence asset and the opportunity for discoverability in search, social throughout the prospect's buying cycle and across any device.”

- Krista

@gShiftLabs | #MobileSEO

#2

Mobile SEO Survey Results

- 293 digital marketers- March 25th to April 2nd

- Retail, travel, automotive, B2B and B2C- 65% of participants were senior-level decision makers

@gShiftLabs | #MobileSEO

Source: gShift 2015

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO

Source: gShift 2015

@gShiftLabs | #MobileSEO

Source: gShift 20156,000 websites between April 2014 and January 2015

@gShiftLabs | #MobileSEO

78%

22%

Source: gShift 2015

@gShiftLabs | #MobileSEO

Source: gShift 2015

@gShiftLabs | #MobileSEO

Source: gShift 2015

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

Mobile Optimized Content

Marketing

• Mobile website visitors have a 9.56% higher bounce rate on average compared to a desktop visitor.

– Usability

– Content type: video

– Content style: short form, bite-sized content

– Short headlines

– Set up mobile conversions in Google Analytics

– Test!

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

Is your content discoverable from a mobile device?

Is your content usable from a mobile device?

@gShiftLabs | #MobileSEO

56%

44%

Source: gShift 2015

@gShiftLabs | #MobileSEO

#3

Software & Mobile Data

@gShiftLabs | #MobileSEO

Is your website mobile-friendly?

i.e., how does it render on a mobile

device like a phone or tablet?

Does your content load quickly?

What is your visitor’s mobile

experience like?

Even more important for local

businesses where mobile search is

more prevalent.

Mobile Usability

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO

Google WMT Warnings

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO

Google WMT Warnings

Moral of the story: Use Google Webmaster Tools!Integrated with gShift

@gShiftLabs | #MobileSEO

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

Fixing Usability Issues

• CMS? Use a mobile

friendly theme.

• Make sure your site fits in

mobile viewports.

• Make sure font is legible

• Make sure buttons are

clickable.

• Minimize HTML & CSS.

• Avoid JavaScript.

• Avoid heavy images.

• Use browser caching.

• If you go “mobile-only” you

need to re-optimize

content.

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

Mobile Rank Data

• Anecdotally, mobile rank

is already different from

desktop rank

• Remember: Page 1 may

only include Top 5-7

positions.

• Mobile, local rank data is

crucial for local

businesses.

@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO

Mobile Data in gShift

• Google Mobile Rank

Data

• Comparative

Reporting

• Important to get a

Benchmark Now!

• Mobile Analytics –

Mobile vs. Desktop vs.

Tablet

@gShiftLabs | #MobileSEO

Benchmark your Keywords & Content for Mobile SEO

All mobile SEO resources:www.gshiftlabs.com/resources/mobile-seo

Q & A Time!