how to get more traffic through facebook
TRANSCRIPT
How To Get More Traffic Through Facebook
MAURICE BRETZFIELDSCORE Certified Business [email protected]/in/bretzfield
KENNY SOTOSCORE NYC Resource [email protected]/in/kennysoto
Who We Are
About
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What You’ll Learn1.Facebook Page Fundamentals
2.Using Your Ad Account Tools
3.Ideas For Content
1.86 BillionThe # of monthly active users on
Facebook as of February 1st, 2017 - VentureBeat
1.23 BillionThe # of active users logging into on Facebook daily - SocialMediaToday
www.facebook.com/blueprint
SOCIALMEDIAEXAMINER.COM
Organic Content
Boosted Posts
Paid Ads
3 Ways To Get Traffic From Facebook
1.Facebook Page Fundamentals
Let’s start with making sure you’re using your page to its fullest capabilities!
For Desktop: www.Business.Facebook.com
For Mobile: Facebook Pages Manager in Your App Store
Setting up your business page
How to create your page
www.business.facebook.com
1 2
3
How to create your page
The most important fields to fill out when starting:
○ Unique Username/URL○ About section○ Contact information○ Location(s)
Setting up your page
Location settings
Adding your team
Adding your team
Leverage Your Messaging Settings
Designing your pageProfile photo image dimensions: 180 x 180Cover photo image dimensions: 851 × 315
Don’t forget to add a Call-To-Action
Designing your page
Add your other social channels to your apps section
2.Using Your Ad Account Tools
Facebook provides a suite of tools you can use to plan your campaigns.
Using Your Tools
Before Starting - Create Personas
What websites will this customer frequently visit?
What blogs do they read?
What are likely search terms they will use?
What sort of content appeals to them the most?
Buyer Personas
Using Your Tools - Detailed TargetingBelow are just a few of the many targeting options you can leverage to send your content to Facebook users:
- Education: field of study, school, the exact time period they were in college & level of education
- Financial: income & net worth- Generation: Baby Boomers, Generation X, &
Millennials- Home: Home ownership, household composition,
property size, and more.- Relationship status- Work: job function, industry, & name of employer- Offline buying behavior- Interests: other Facebook pages
Using Your Tools - Audience Insights
Using Your Tools - Audience Insights
Using Your ToolsYou should install a Facebook tracking pixel to retarget website visitors.
Using Your Tools - Ads Manager
Using Your Tools - Ads Manager
Impressions Clicks & Engagement Conversions
Using Your Tools - Ads Manager
Using Your Tools - Ads Manager
Using Your Tools - Ads Manager
News Feed AdRight Column Ad
Using Your Tools - Ads Manager
Instant Article Ad
In Steam Video Ad
Using Your Tools - Ads Manager
Using Your Tools - Ads Manager
Using Your Tools - Ads Manager
3.Ideas For Content
What’s worth posting?
Content You Should Distribute
○Questions/Polls○Blog articles○Images○Videos○Live Videos
There is no perfect time to post organically anymore. Everyone is competing for space in the news feed.
- Buffer Article
Pro Tip!
Tell your followers to turn on the “See First” option for your page.
Every time they see their feed, you come up on top!
Ask your audience what content do they want from you on a regular basis!
Video Tutorial To Install For Wordpress Sites - Click Here
Instant articles load faster on the mobile app than web pages and blog posts.
WANT BIG IMPACT?Start engaging your users by using Live Video
Desktop Webcams Starting at $20
Live Video Content IdeasBehind the scenes of your physical store. Giving an exclusive inside look to your operations.
Customer interviews/spotlights. Telling the customer’s story.
Live question & answer on news about your business and where it’s headed. Or, questions you have for your audience.
3%-10%Unboosted posts are seen by a small
% of your followers.
Invest In The Posts With The Most Organic Engagement
The Boosted Post Menu
