So let’s get started…

• Make sure your speakers are turned on, your volume is up and you haven’t accidentally muted the webinar

• Grab a pen and paper

How to get great testimonials

Mark Wickersham FCA

Agenda

• Why get testimonials

• A systemised approach

• Case studies and success stories

• Video testimonials

• The big thing…

• … a stupidly simple system for getting

awesome testimonials

Why get testimonials?

• Demonstrate you are dramatically different

• You need a preponderance of proof

• Social proof

When do you ask for a testimonial?

How do you know when a client is happy?

You need feedback systems

The keys to making it happenTeam. Measurement. Systems.

Systems

• Getting feedback

• Asking for testimonials

• Writing testimonials

• Getting them approved

• Using your testimonials

• Measuring

I’ll show you these later

Social media

How to get great case studies

Structure

• Background

• Pain

• Action

• Gain

• Headline result

• Key learning point

Video testimonials

• Video camera

• External mic

• Lighting

• Tripod

• Editing software

Equipment

Sony ECM-DS70P Microphone

Kodak Playtouch Zi10

Mini tripod

Have you enjoyed this powerfulInformation so far?

Let me tell you how to take it to the next level…

Includes 16 ready-to-use systems

Normally sold for £195 + VAT

Just £145 +

VAT if you order today

• 13 resource packs

• 13 resource packs

• Access to the members-only website

• Telephone support from the AVN team

• Training

• Big discounts

• Unlimited access to the 4P team

No ongoing commitment

The entire programme is available for a small monthly investment…

… just £190 + VAT per month

The entire programme is available for a small monthly investment…

… just £190 + VAT per month

Time-limited special offer

Just £95 +

VAT per month

How to ask for testimonials

How to write testimonials

• Single sheet of letterhead

• End with a “thank you”

• Genuine

• Enthusiastic

• Read as if unrequested

• Addressed to you – not, “To whom it may

concern”

http://linkd.in/ziVb0z

Thank you so much for watching my webinar.

Please complete the short survey.

How to get great testimonials

Mark Wickersham FCA