how to get an entry level job at attacat
DESCRIPTION
Feedback given to those who applied for an entry level internet marketing job at Attacat to try to help the applicants find a job in the internet marketing world (before coming back to us all trained up in a few years time ;)TRANSCRIPT
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How to get a job with Attacat
Entry Level Position
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The Stats
• 576 Viewed the job description• 79 Applicants• 30 Passed the “Quick Review”• 12 Invited to First Interview• 3 Invited to 2nd Interview• 1 Job offered & accepted• 14 savvy enough to pitch up tonight
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The Application Form
At the top to try to put the non-serious people off
A very rough gauge of ability to use the web
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The Application Form - cont
Best answers gave reasons
It’s brilliantIt’s CrapI like X,Y & Z but I’d improve A,B & C (“tact”)
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The Application Form - Cont
Don’t under or oversell yourself
Very optional but one or two good entries
Opened if completed all required fields & Attacat website comments good
Opened if covering letter good
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The All Important Covering Letter
• Tailored• Enthusiasm• Proof of having read up about us• Blah,blah,blah• English• Spell check• If we’ve met before, say so!• Willingness to relocate – worth noting if not already in
Edinburgh
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CV – Confirming Initial Impressions
• What Degree?– First– 2:1– Desmond– Third– No Degree
• Evidence of Maths?• No Gaps• Evidence of achievement (including beyond academia)• Personal Statements
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Worth noting
• E-mailing the application to get to the top of the pile (but not applying through the form as well)
• Tweeting about being gutted about dream job applications being closed
• Informed comment on the Attacat Brain• 4 page report submitted with application on “I knew
nothing about PPC or SEO but here’s what I’ve found out”
• Inevitable inconsistencies in review process – “luck”
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1st Interview
• Nerves – try to be yourself. Get as much practice as you can (use recruitment consultants?)
What we look for:• Check that you have taken the time to learn a little about what
we do e.g. “Explain difference between PPC and SEO”(the sort of things you should do before going to client meetings)
• Enthusiasm• Ability to apply common sense to unfamiliar situations• Record of consistent achievement• “Fit” – Very difficult to put finger on. Again a good degree of
“luck” involved in ticking this box as will depend on time of day, how good previous candidates were, kids etc
• Basic mental arithmetic & stats exercise• Focus in your job applications• Not as interested in your experience of internet marketing as
you may expect
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Presents?
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2nd Round
• Exercise that tests– Ability to learn & research– Gives an insight into what we do– Communication abilities
• Interview about the Exercise• References
– Minimum 3 – we decide who– All done by phone where-ever possible– Very much part of the recruitment process
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Taking Proactive Steps
• Targeted door drops?• Twitter?• Blog?• Comment on target companies blog• Local events
– Edinburgh Coffee Morning– New Media Breakfasts– Internet Marketing Meet-Up
• Rename yourself to Jamie or Amanda• It is a numbers game to an extent but don’t let the
quality of your applications fall
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seo
social media
website
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web analytic
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