1. 1. #Twitter25 Live Webinar: How to Generate Leads on Twitter in 25 Minutes a Day
2. 2. #Twitter25 Meet Your Experts Anne Mercogliano @akmercog Kipp Bodnar @KippBodnar
3. 3. #Twitter25 1. Lead Generation 2. Divide up your 25 minutes a day 3. Inspiring examples Agenda
4. 4. #Twitter25 Overview of Lead Generation
5. 5. #Twitter25 WHAT IS LEAD GENERATION?
6. 6. #Twitter25 HOW DO YOU ATTRACT LEADS?
7. 7. #Twitter25 How to Divide Up Your 25 Minutes.
8. 8. #Twitter25 Create An Awesome Tweet. Minutes 0-5
9. 9. #Twitter25 OPTIMIZE YOUR TWEET FOR LEAD GENERATION t 0-5
10. 10. #Twitter25 CREATING AN AWESOME TWEETt 0-5 Short Tweet CTA One Link Catchy Copy 3 3 3 3 GOOD:
11. 11. #Twitter25 BAD (for lead generation): Hashtag & Mentions Image Multiple LinksX X X CREATING AN AWESOME TWEET 0-5 t
12. 12. #Twitter25 Take Your Tweet to the Next Level, Promote it. Minutes 5-8
13. 13. #Twitter25 YOUR AUDIENCE IS ON TWITTERt 5-8
14. 14. #Twitter25 5-8 t TARGET YOUR AUDIENCE W/ CONTENT
15. 15. #Twitter25 Generate leads directly on Twitter with a lead gen card. Minutes 8-12
16. 16. #Twitter25 1.Description 1.Image 1.Call to action 8-12 t SET UP A LEAD GEN CARD
17. 17. #Twitter25 CARD BEST PRACTICESt 8-12
18. 18. #Twitter25 t 8-12 CARD BEST PRACTICES
19. 19. #Twitter25 t 8-12 CARD BEST PRACTICES
20. 20. #Twitter25 Try out Conversion Tracking on Tweets. Minutes 12-15
21. 21. #Twitter25 12-15 t SET UP CONVERSION TRACKING
22. 22. #Twitter25 12-15 t SET UP CONVERSION TRACKING
23. 23. #Twitter25 12-15 t SET UP CONVERSION TRACKING
24. 24. #Twitter25 Analyze Your Campaigns. Minutes 15-20
25. 25. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
26. 26. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
27. 27. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
28. 28. #Twitter25 Campaign data Conversion data Card data Tweet data 15-20 t ANALYZE TWITTER DATA
29. 29. #Twitter25 TRACK LEADS & CUSTOMERSt 15-20 Funnel Analytics by Tweet campaign
30. 30. #Twitter25 Optimize campaigns and follow up. Minutes 20-25
31. 31. #Twitter25 20-25 t OPTIMIZATION Start Slow
32. 32. #Twitter25 20-25 t OPTIMIZATION Start Slow Make small tweaks
33. 33. #Twitter25 20-25 t MAKE SMALL TWEAKS
34. 34. #Twitter25 20-25 t OPTIMIZATION Start Slow Make small tweaks Scale Up
35. 35. #Twitter25 20-25 t FOLLOW UP WITH LEADS
36. 36. #Twitter25 20-25 t FOLLOW UP WITH LEADS SOCIALLY
37. 37. #Twitter25 *BONUS* Get Inspired!
38. 38. #Twitter25
39. 39. #Twitter25
40. 40. #Twitter25 Thank you!
41. 41. #Twitter25 Q&A #Twitter25 @KippBodnar @Akmercog @AmandaSibley
42. 42. #Twitter25 Thank you to all our influencers who gave us tips for our pre-webinar! If you have one of your own, Tweet it now using #Twitter25
43. 43. #Twitter25 Stop using Twitter randomly. Follow and interact with your prospects and customers. @pc4media
44. 44. #Twitter25 Make it funny. @pelonxiio
45. 45. #Twitter25 Know your style. Make it your substance. @ell_enn
46. 46. #Twitter25 Focus first on providing service and building community. @writer_sheri
47. 47. #Twitter25 Interaction is key! Sometimes it's hard just to find 5 or 10 minutes in the day to tweet, but it's worth the effort. I find the more time I make to interact with people the more followers I gain. Using hashtags that relate to what you're posting also helps. @Absoloot
48. 48. #Twitter25 Ask questions. Tweets that ask questions get a higher rate of engagement. @CoreyMichelle
49. 49. #Twitter25 Be mindful of what you tweet/retweet. Don't use too many #hashtags. Your social media should tell a cohesive story. @Philo4Thought
50. 50. #Twitter25 If you are featured in a news item or press, because to thank and call out the journalist or publication rather than yourself. E.g. "Had so much fun talking to @journalistshandle about #industrystuff last week! link-to- article.com. @Mdwainwright
51. 51. #Twitter25 Share relevant knowledge that will evince interest. Don't market products directly. @Debleena
52. 52. #Twitter25 Be real. @Stevecars
53. 53. #Twitter25 Before considering inventing a hashtag, research if there's a similar one. It may already carry a trending topic status or have the potential of being one. @Jaydj
54. 54. #Twitter25 If you want to be an authority on Twitter you have to understand what your community needs, why they need it and when you deliver provide massive value. @BrandonKrieger
55. 55. #Twitter25 Add hashtags in social sharing links on landing pages using HubSpot. @btrandolph
56. 56. #Twitter25 Always engage in conversations with others! It could be as simple as tweeting doing your favorite sporting event or TV show using their hashtag. @stand_out_style
57. 57. #Twitter25 Focus on giving information that people doing business with me would benefit from. Interact with like-minded tweeters. @Utahbizdev
58. 58. #Twitter25 When drafting a tweet, think of a purpose: selling a product, raising awareness or generate attendance. @at_lotus
59. 59. #Twitter25 During event registration, ask for attendees Twitter handle, and then interact with them during the event. @hanspetermeyer
60. 60. #Twitter25 Tweet 24/7 without being online 24/7. Be visible at all times and get more followers. Use a scheduling tool like social inbox to schedule Tweets 24/7. @Shannopop