How To Gain INSTAGRAM FOLLOWERS

10 Tips From A Pro

For Your Brand Account

These tips are from professional Instagrammer and Influencer, Danny Coy

WildCoyPhotography

134,000 FOLLOWERS 5.2% ENGAGEMENT

1CHOOSE A GREAT NAMEDecide on a catchy name for your Instagram account that accurately reflects your brand

If it makes sense, include your genre in your name as it makes your account easier to discover using the search tool

Being easy to discover, means more traffic on your account and more chance of gaining followers

Note how there is no ‘.’ or ‘_ in the name’

Alternatively, include your genre/ keyword in your bio

2SET UP YOUR ACCOUNT PROPERLYConsistency and a clear style are key to Instagram success

• Choose a genre that reflects your brand and stick to it

• People will follow you because they like what you post

• Always post high quality images

• Show your brand’s personality, but don’t go overly personal

• Post more than just branded or product shots

You need to establish a genre or style for your brand account

After a while, you will learn what works for your followers and

what doesn't

3GET TO 1,000 FOLLOWERS AS QUICKLY AS POSSIBLEIt’s important to gain traction on your account in the early stages

These users are actually liking and commenting on things so start conversations and try to bring them in as followers.

Use Instagram’s 'Following' section on the 'Activity' page to engage users online right now.

4ADD PSYCHOLOGICAL FACTORS INTO YOUR POSTSSubtle subliminal messages in your posts can get more likes and engagement

Posts with the word ‘Like’ in the caption tend to get 89% more likes and posts with the word ‘Comment’ in the caption get staggering 2194% more comments.

A high engagement rate will form a strong base for your account and help to boost your follower number

5CHOOSE SENSIBLE HASHTAGSYou need to carefully select your hashtags and amend them as you grow

For example, an account just starting out will not benefit from tagging ♯Instagram. Unless you are getting a serious amount of likes (over

3000 at least) then your post will disappear down the hashtag line in a matter of seconds. It makes more sense to have a post on top for an

hour or so, rather than for a few seconds doesn’t it?

Choose hashtags that: • are specific to your posts • fit with your overall genre and • mean that your posts do not to get lost in the hashtag feed

6TOUCH ON PEOPLES EMOTIONSGet emotional and engage your followers to interact

A great way to get creative and increase engagement in a fun way, is to ask your followers thought provoking questions like “Have you ever visited a more perfect beach?” or to take actions such as “Tag someone you love” on Valentine’s Day.

Instagram still has one of the highest engagement rates for brands and this can be attributed to the emotional aspect of the photo-sharing platform.

7START YOUR OWN HASHTAG AND FEATURE ACCOUNTS A lot of use of a hashtag means more exposure for your brand

Create your own unique hashtag and start using it on your posts. Make sure the hashtag can be directly linked back to you

Because of your growing follower base, people will want you to feature their images. Brand exposure through a hashtag will help to boost your follower number even further

8USE ANALYTICS TOOLS TO TRACK YOUR PROGRESS Make data-driven decisions to help grow your account

There are a number of great analytics tools available to brands, both paid and free. Find one that best matches your needs

ANALYTICS

9 SET REALISTIC TARGETS Set goals to gradually build an authentic account

You may struggle to get over 150 followers a day, especially in the early stages. So don’t expect your account to flourish overnight. Use analytics to set and hit monthly goals.

It has taken over a year to get @WildCoyPhotography to 134,000 Followers

10NEVER PAY FOR LIKES OR FOLLOWERSFake Followers and engagement are not worth it

The websites that offer this have often employed people to create hundreds of fake accounts and once they have followed you, they will not interact with your account further.

An account with over 50,000 followers and only 20 likes on their posts doesn’t add up, does it? It doesn’t take a genius to realise what’s going on and you will just end up losing your real followers.

BUY FOLLOWERS

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