how to franchise your business
DESCRIPTION
This is a practical and inspiring guide for SME owners and managers looking to expand their business on a national or international level through franchising. The nuts and bolts of how to plan and execute a franchising plan. Written for anyone with a successful business format and personal vision, here are the rules of ethical franchising and expert advice on how to become the next big brand.TRANSCRIPT
HOW TO FRANCHISE YOUR BUSINESS
HOW TO BOOKS LTD Head Office Spring Hill House Spring Hill Road Begbroke, Oxford 0X5 1RX United Kingdom T: +44 (0) 1865 375794 [email protected] http://howtobooks.co.uk DISTRIBUTION Grantham Book Services Trent Road, Grantham Lincs NG31 7XQ T: 01476 541080 F: 01476 541061 [email protected] TRADE SALES Compass DSA Ltd T: 01628 559500 F: 01628 663876 [email protected]
Grow your business by creating and managing a franchised network Revised and updated 2nd edition Brian Duckett and Paul Monaghan PRICE £16.99 EXTENT 288 pages BINDING Paperback FORMAT 234 x 153 mm ISBN 978-1-84528-476-3 PUB DATE 26th August 2011
BIC CODE KJVF
CATEGORY Small Business
TERRITORIES World Rights
PREVIOUS EDITION TITLE HOW TO TURN YOUR BUSINESS INTO THE NEXT GLOBAL BRAND PREVIOUS EDITION ISBN 978-184528-208-0
There are 750+ franchised systems in the UK, 33,500 franchised outlets employing 364,000 people, generating total sales in excess of £10.3 billion per annum. Global sales through franchised outlets now exceed One Trillion US Dollars a year. KEY POINTS • This is a practical and inspiring guide for SME owners and managers looking to
expand their business on a national or international level through franchising • The nuts and bolts of how to plan and execute a franchising plan • Written for anyone with a successful business format and personal vision, here
are the rules of ethical franchising and expert advice on how to become the next big brand
BRIAN DUCKETT and PAUL MONAGHAN have 50 years of combined experience in developing and managing franchised networks as franchisees, franchisors, and advisors to companies considering or practising franchising. They founded The Franchising Centre, the UK’s leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Careers Centre and The International Franchising Centre. CONTENTSSECTION I – THE BASICS 1. Introduction 2. Business format
franchising – a growth option for your business?
3. The franchised network development plan
4. The franchisor/franchisee relationship
5. Pilot operations 6. Building the franchisor
management team 7. The franchise operations
manual 8. The franchise agreement 9. International franchising SECTION II – PRACTICAL FRANCHISE MANAGEMENT 10. How to market a
franchise
11. How to recruit franchisees
12. How to get the best results from franchise exhibitions
13. How to help franchisees prepare and review their business plans
14. How to write the franchise operations manual
15. How to develop and deliver a franchise training programme
16. How to monitor franchisees’ performance
17. How to motivate franchisees
18. How to get the best from field visits
19. How to manage franchise unit resales
20. How to monitor your performance as a franchisor
21. How to avoid legal problems for you and your franchisees
SECTION III – ADVANCED FRANCHISING 22. Becoming an
international franchisor 23. Becoming a master
franchisee 24. Meeting your
international match 25. Negotiating the
international arrangements
26. Buying or selling an existing franchised network
Appendices