how to foursquare your face off: business edition

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How to Foursquare Your Face Off: Business Edition Michelle Magoffin Social Media Week – Los Angeles September 2011 michellemagoffin.com | [email protected]

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Geared toward small business owners who are new to Foursquare, this presentation was part of Social Media Week, Los Angeles, September 2011.

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Page 1: How to Foursquare Your Face Off: Business Edition

How to Foursquare Your Face Off:Business Edition

Michelle MagoffinSocial Media Week – Los Angeles

September 2011

michellemagoffin.com | [email protected]

Page 2: How to Foursquare Your Face Off: Business Edition
Page 3: How to Foursquare Your Face Off: Business Edition

Foursquare for Business is Easy

Create an Account and

Use It

Claim Your Venue

Create Specials

Monitor Activity

Reach Out to

CustomersUse the API

michellemagoffin.com | [email protected]

Page 4: How to Foursquare Your Face Off: Business Edition

Create a Foursquare Account and Use It

Be smart, get a smart

phone

Download the

Foursquare app

Create an account for

your business

Check in anywhere local, or

related to your

business

Leave tips when you check in

michellemagoffin.com | [email protected]

Page 5: How to Foursquare Your Face Off: Business Edition

Claim Your Venue on Foursquare

If your business already exists on Foursquare, claim it

If not, create it

michellemagoffin.com | [email protected]

Page 6: How to Foursquare Your Face Off: Business Edition

michellemagoffin.com | [email protected]

One click here, one on the next page, and you’re done

Page 7: How to Foursquare Your Face Off: Business Edition

Create Foursquare Specials

michellemagoffin.com | [email protected]

Make it worth my while

Mayor Specials

A nicety for your single most loyal customer

Free pastry with any drink purchase

Free nail art with the

purchase of a spa pedicure

Newbie Specials

An awesome deal for a first-time customer

30% off a single item

20% off your entire purchase

Loyalty Specials

A periodic deal for regular customers

Free lip wax every fourth

check-in

Free drink every third check-in,

with a food purchase

Page 8: How to Foursquare Your Face Off: Business Edition

michellemagoffin.com | [email protected]

Page 9: How to Foursquare Your Face Off: Business Edition

michellemagoffin.com | [email protected]

Manage Your Foursquare Venue

Page 10: How to Foursquare Your Face Off: Business Edition

Monitor Activity on Foursquare

michellemagoffin.com | [email protected]

Page 11: How to Foursquare Your Face Off: Business Edition
Page 12: How to Foursquare Your Face Off: Business Edition

Use the Foursquare API

WARNING! This is an advanced technique• You need the skills to do it• Or the resources to pay someone else to do it

Greet your customers at the door• An electronic display shows who is checked in• Highlight your Foursquare specials• Treat your mayor right

You’ll be on the cutting edge• Hardly anyone is doing this yet

michellemagoffin.com | [email protected]

Page 13: How to Foursquare Your Face Off: Business Edition

michellemagoffin.com | [email protected]

http://mashable.com/2010/03/02/foursquare-vegas/

Page 14: How to Foursquare Your Face Off: Business Edition

Follow Me on Foursquare

In fact, follow me everywhere

Twitter:PeevedMichelle

Foursquare:PeevedMichelle

Facebook:michellem

Peev.in/michelle-Gplus

About.me/michellem

michellemagoffin.com | [email protected]