How to: Get a Job in Social Media

Holly FawcettMarketing Manager, Social Talent

Holly Fawcett

@HollyFawcett

linkedin.com/in/hollyfawcett

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How to: Get a Job in Social Media

1. What kind of Social Media jobs are out there?

2. What skills should I possess?

3. How do I attain these skills, if I don’t have them?

4. How do I get experience in Social Media?

5. How do I build up my online presence to get a job?

What kinds of Social Media jobs are out there?

• Content Creation

• Marketing Strategy

• eCommerce

• Advertising

• Search Engine Marketing

• Customer Service

Copy writing

Video production

Graphic Design

User Experience & User Interface

Design

Gaming

• Content Creation

• Marketing Strategy

• eCommerce

• Advertising

• Search Engine Marketing

• Customer Service

• Content Creation

• Marketing Strategy

• eCommerce

• Advertising

• Search Engine Marketing

• Customer Service

Social Media Analyst

Digital Media Analyst

Social Media Strategist

Digital Marketing Executive

Digital Marketing Manager

Agency Marketing

Customer Retention Marketing

What kinds of Social Media jobs are out there?

• Content Creation

• Marketing Strategy

• eCommerce

• Advertising

• Search Engine Marketing

• Customer Service

Online Shopping Marketing

eCommerce Marketing Operations

Product Promotion

Transaction Analyst

What kinds of Social Media jobs are out there?

• Content Creation

• Marketing Strategy

• eCommerce

• Advertising

• Search Engine Marketing

• Customer Service

Ad Operations

PPC Specialist

Media Buyer

What kinds of Social Media jobs are out there?

• Content Creation

• Marketing Strategy

• eCommerce

• Advertising

• Search Engine Marketing

• Customer Service

SEO Specialist

Site Optimisation Analyst

Search Engine Advertising

What kinds of Social Media jobs are out there?

• Content Creation

• Marketing Strategy

• eCommerce

• Advertising

• Search Engine Marketing

• Customer Service

Community Management

Social Media Customer Care

Customer Insight Analyst

What kinds of Social Media jobs are out there?

• Familiarity with social networks(Facebook, Twitter, Instagram, Snapchat, Blogging, LinkedIn)

• Formal education in essentials of Marketing(Did at least 1 marketing module in college)

• Some language skills(Not spoken languages, but a cúpla focal of HTML to get you by)

• A bit of cop-on(Essential)

What Skills Should I Possess?

1. Familiarity with social networks

• Start your own Facebook Page• Make sure you're on Twitter (and are using it!)• Read blogs about these networks (there are

millions!)• Start a blog of your own (use Wordpress, if

possible)

How do I attain these skills?

2. Formal education in Marketing

• Investigate short diploma or post-grad courses• Read "traditional" marketing texts, as well as

books on persuasion, influence, motivation and modern marketing

How do I attain these skills?

3. Language Skills

• Start learning HTML and other coding languages

How do I attain these skills?

• Volunteer to manage the Facebook page of a family or local business

• Enroll in free online training resources(Google Analytics free training: analyticsacademy.withgoogle.com)

• Apply for Internships(Must be supervised though!)

How Do I Get Experience in Social Media?

How Do I Build Up My Online Presence to Get a Job?

How Do I Build Up My Online Presence to Get a Job?

• Sell yourself on LinkedIn– (Complete your profile, showcase your expertise and state you're actively

looking for work)

• Be active on Twitter– (Tweet often and tweet interesting things!)

• Clean up your Facebook and Instagram– (Employers DO come looking...)

• Have a blog that shows off your skills– (Maybe it's to show off your writing, maybe it's to demonstrate your interests...)

Questions?

twitter.com/hollyfawcett | linkedin.com/in/hollyfawcett | www.socialtalent.co

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